What financial services firms should look for When selecting an email marketing tool for financial services (banks, wealth managers, advisors, insurance firms, etc.), some…
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Beyond the Gateway: How to Protect Financial Data from Internal Email Risks
Full Details & Context Why this matters in the financial sector Email is a critical channel in financial services: for client communications, regulatory filings,…
AI Assistant Now Verifies Unknown Senders to Safeguard Your Inbox
What’s New: AI Assistant Verifies Unknown Senders Who’s behind it & product name Security firm StrongestLayer has launched a new tool called AI Advisor,…
Portage County Warns Residents of Widespread Email Scam
Full Details of the Scam Alert What’s happening Portage County (Wisconsin) officials have publicly warned residents of a fraudulent email / invoice scam targeting…
Fraudulent Email Domain Tracker Report – October 2025 Edition
Full Details — What the October 2025 Tracker Reports Source & Purpose The report is published by Castle / the Castle blog (syndicated in…
NASA Issues Second Formal Furlough Notice via Email
What’s happening: Second Formal Furlough Notice via Email What the email says (key excerpts) NASA’s Office of the Chief Human Capital Officer (OCHCO) sent…
New Survey Reveals Surge in Email Security Incidents Linked to Ransomware
Key Findings Email attacks and ransomware linkage A survey by Hornetsecurity found that 52.3% of organisations reported that email and phishing attacks were the…
The Hidden Threat: How Email Breaches Undermine Business Growth
The Scale & Nature of the Threat According to a global survey by Barracuda Networks, 78% of organisations experienced an email security breach in…
5 Most Asked Reddit Questions About Email Marketing
1. “How do I warm up or re‑activate an old / cold email list?” What Redditors Ask / Say In r/Emailmarketing, one user wrote…
Mobile Minute: Smarter Ways to Manage Your Email Inbox
“Mobile Minute: Smarter Ways to Manage Your Email Inbox” might refer to a short-format tip series or content segment focused on optimizing how you handle…
Marketers adopt BIMI and advanced authentication to strengthen trust and improve open rates in 2025.
Marketers Adopt BIMI and Advanced Authentication to Strengthen Trust and Improve Open Rates in 2025 In 2025, the battle for inbox attention is no…
Automation platforms integrate omnichannel communication, blending email with SMS and in-app messages.
Automation Platforms Integrate Omnichannel Communication, Blending Email with SMS and In-App Messages – Full Details In today’s hyper-connected world, customers expect brands to meet them…
AI tools for email copywriting and send-time optimization set new standards for campaign efficiency.
AI Tools for Email Copywriting and Send-Time Optimization Set New Standards for Campaign Efficiency – Full Details Artificial Intelligence (AI) has redefined how marketers design,…
Hyper-segmentation and behavioral targeting redefine how brands nurture customer relationships.
Hyper-Segmentation and Behavioral Targeting Redefine How Brands Nurture Customer Relationships – Full Details In an era where personalization drives loyalty and growth, hyper-segmentation and behavioral…
Email continues to outperform social media platforms in both engagement and conversion rates.
Key Comparative Metrics According to a benchmark summary, email campaigns produced about 4.24% of visitors converting to purchase, compared with just 0.59% from social…
Retention-driven campaigns and curated newsletters take precedence over new lead acquisition efforts.
What this shift means Instead of pouring the bulk of their budget into acquiring new leads/customers, many marketers are reallocating resources toward keeping existing…
Marketers emphasize list hygiene and data quality to improve deliverability and maintain sender reputation.
Why list hygiene & data quality matter now Poor list hygiene (invalid addresses, inactive subscribers, spam traps) directly harms your deliverability: it increases bounces, spam complaints,…
Mobile-optimized design becomes crucial as over 70% of email opens occur on smartphones.
The Data: Mobile Dominance in Email Opens A 2024 report by Mailjet found that 71.5% of email opens occurred on smartphones. (Mailjet) Other sources…
Privacy-focused email marketing gains traction as new tracking restrictions challenge traditional metrics.
What’s changing in the backdrop Features like Apple Mail Privacy Protection (MPP) now automatically preload email content (including tracking pixels) for many users, meaning…
Interactive email content and dynamic visuals become key to boosting click-through and engagement rates.
What we mean by “interactive content” and “dynamic visuals” Interactive content in emails refers to email elements that enable recipients to engage within the…