Video marketing is a form of marketing you cannot just overlook nowadays. It is one of the best approach to generating qualifies leads. Let’s take a look at some the tactics you can utilize
- Use a Strong CTA
- Video in Landing Page
- Gated Content
- Social Media Video Retargeting
- Subscriptions
- Make Use of Video Testimonials
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Use a Strong CTA
This is something that marketers should carefully consider when making a video a hit. Without a compelling CTA in your video, you risk losing out on the opportunity to convert prospects into customers. Adding a CTA to your video can help you collect emails, get viewers to follow your brand on social media, or get visitors to request a consultation.
You can also use YouTube Annotations and Cards to add powerful CTAs to your videos. To help prospects find more information and move down the marketing funnel, include a URL, email address, or phone number.
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Video in Landing Page
The goal of a landing page is to persuade visitors to click the CTA button to learn more about the product or service. Integrating video into a landing page is undeniably a smart move that can help you deliver your message more effectively.
Adding video to your landing page actually converts visitors. According to an Eye View Digital study, videos on landing pages can increase conversion rates by up to 86%. It’s a great way to keep visitors on your page longer and learn more about your products or services.
By giving your brand a human face, a video can help build trust by explaining the benefits of your products and what your brand has in store for customers.
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Gated Content
Video marketing’s ultimate goal is to generate quality leads. Using gated content to attract and convert potential customers is a great strategy. To access video content, simply ask viewers for their name and email address via a metaphorical gate.
Marketers can use this strategy by simply adding a form to the video. Wistia reports that videos with a form in the first 20% of the video received a 43% conversation rate. If your goal is to generate leads, consider where to include a form in your video content.
Gated content works best for educational videos, product trials, demos, case studies, webinars, and industry analysis reports that entice viewers to provide their contact information.
So, the next time you create video content, include a form in the video to entice prospects to learn more about what you have to offer.
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Social Media Video Retargeting
Retargeting campaigns can take your marketing campaigns to new heights. It allows marketers to generate multiple impressions by showing personalized content to each visitor based on their interests and sales funnel stage.
If your prospect has given you their email addresses and consented to receive emails and newsletters from you. It’s time to use retargeting video ads to persuade them to buy from you.
Use video retargeting ads to provide great value to your potential customers. Use tutorials, tips, and tricks, how-to guides, etc. Using video in your retargeting ads can help excite potential customers about sales or new products.
Videos are used to engage users, raise brand awareness, and remind leads about your services or products. Using sales tactics will only harm your brand image. Educate, inspire, and engage your audience with video content.
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Subscriptions
Many marketers have a YouTube channel where they post educational and entertaining videos to promote their brand, services, and products. YouTube allows users to subscribe to a channel and be notified when a new video is uploaded. It allows you to re-engage existing customers who are already interested in your brand’s offerings.
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Make Use of Video Testimonials
Providing social proof to potential customers is one of the most effective marketing tactics for nurturing leads and converting them. You can use video testimonials to dispel any doubts or fears your customers may have about your product or service.
In a video testimonial, a client or brand talks about how your products or services helped them achieve their goals. In addition, providing external validation helps establish your brand as a trustworthy and reliable source for quality products and services.
Statistically, 47% of people prefer to watch a testimonial video to see how a product or service works. 77 percent of people say video testimonials persuade them to buy.
Ensuring your brand is humanized through video testimonials.
Don’t forget to add video testimonials to your landing pages, emails, and social media to let potential customers see what others are saying about your brand. In addition, it shows your existing clients and customers that you value their feedback and encourages them to promote your products and services positively.