Key details of the appointment
Leadership role and responsibilities
As CMO, Perry will lead Amperity’s global marketing organization, including:
- Brand and market positioning
- Communications and thought leadership
- Demand generation and growth marketing
- Global go-to-market strategy
Her mandate is to expand the company’s category leadership in AI-powered customer data platforms and accelerate enterprise adoption across global markets. (Business Wire)
She will also help strengthen relationships with large enterprises in sectors with heavy customer-data needs, including:
- retail
- travel and hospitality
- financial services
- other data-intensive industries. (eCommerceNews Australia)
Strategic context: Why Amperity hired a new CMO
The appointment comes as companies move from AI experimentation to real business execution.
According to CEO Tony Owens, enterprises are under pressure to demonstrate measurable returns from AI investments, especially in marketing and customer experience initiatives. (Business Wire)
He noted that Perry has experience guiding companies through major platform shifts and market transitions, which is critical as customer data becomes the foundation for AI-driven growth. (Business Wire)
The company positions its Customer Data Cloud as a platform that:
- unifies fragmented customer data
- powers personalization and real-time decisioning
- supports revenue growth with strong governance and trust controls. (Business Wire)
Bridget Perry’s background
Perry brings more than 20 years of B2B SaaS marketing experience leading high-growth tech companies. (eCommerceNews Australia)
Previous roles
- Interim CMO at social media management platform Later
- CMO at Contentful where she helped drive strong revenue growth
- Senior marketing leadership at Adobe during its transition to cloud software
- Marketing leadership roles at Microsoft. (eCommerceNews Australia)
Her career has focused on helping companies navigate major technology transitions, including cloud adoption and product-led growth models. (eCommerceNews Australia)
Perry’s vision for AI and marketing
Perry emphasized that AI success depends on high-quality customer data infrastructure.
She noted that many enterprises still try to build AI-driven experiences on fragmented data systems, making it difficult to deliver real-time personalization or measurable outcomes. (Business Wire)
Her focus will be helping companies move from “data-rich to growth-ready” by using unified customer data to power AI-driven customer experiences. (Business Wire)
About Amperity
Founded in 2016, Amperity provides a Customer Data Cloud platform that helps enterprises unify first-party customer data and generate insights using AI. (Business Wire)
The platform is used by 400+ global brands, including:
- Alaska Airlines
- DICK’S Sporting Goods
- Virgin Atlantic
- Wyndham Hotels & Resorts. (Business Wire)
In summary:
The appointment of Bridget Perry signals Amperity’s push to scale globally and position itself as the AI-era leader in customer data platforms, helping enterprises turn fragmented data into measurable growth outcomes.
Overview
Amperity has appointed Bridget Perry as Chief Marketing Officer (CMO) to accelerate AI-led enterprise growth and strengthen its position in the fast-growing customer data platform (CDP) market. (Business Wire)
The move reflects a broader shift in the industry: companies are moving from AI experimentation to measurable business impact, especially in customer experience, personalization, and revenue growth. (Business Wire)
Key details of the appointment
As CMO, Perry will lead global marketing strategy, including:
- Brand and category positioning
- Demand generation and growth marketing
- Corporate communications and thought leadership
- Go-to-market strategy for enterprise customers. (Business Wire)
Her mission is to strengthen Amperity’s leadership in AI-powered customer data infrastructure and expand adoption across industries such as:
- retail
- travel and hospitality
- financial services
- other data-intensive sectors. (Business Wire)
CEO Tony Owens said Perry has a track record of scaling companies during major technology shifts, making her a strong fit as customer data becomes central to AI-driven growth. (Business Wire)
Bridget Perry: background and career
Perry brings 20+ years of B2B SaaS marketing experience leading growth-stage technology companies. (Business Wire)
Key previous roles
- CMO at Contentful – drove 70% year-over-year growth for two consecutive years. (Business Wire)
- Interim CMO at Later – unified global marketing after a company merger. (Business Wire)
- Senior marketing leadership at Adobe, helping scale its digital experience business from $300M to $3B during the shift to cloud. (Business Wire)
- Marketing leadership roles at Microsoft. (Business Wire)
This background makes her particularly suited to guiding companies through platform transitions and new technology categories.
Strategic context: Why this hire matters
Enterprises are facing increasing pressure from boards and CFOs to prove that AI investments generate measurable ROI. (eCommerceNews Australia)
Many companies struggle because:
- customer data is fragmented across multiple systems
- data governance is weak
- AI models lack reliable inputs.
Amperity’s Customer Data Cloud addresses this by:
- unifying first-party customer data
- resolving identities across channels
- enabling real-time personalization and decision-making. (eCommerceNews Australia)
Case studies: how Amperity drives AI-led growth
Several enterprise brands use the platform to power personalization and customer analytics.
1. Retail personalization transformation
Retailers are increasingly using Amperity to deliver real-time personalized experiences that influence purchasing behavior and customer loyalty. (Business Wire)
Key outcomes reported by companies using unified data platforms include:
- improved customer segmentation
- better retention and repeat purchases
- stronger omnichannel experiences.
2. Customer journey transformation
Outdoor retailer L.L.Bean selected Amperity to revamp end-to-end customer journeys by unifying customer data across online and offline channels. (Business Wire)
The goal is to:
- personalize marketing communications
- improve loyalty programs
- deliver consistent omnichannel experiences.
3. AI-driven marketing activation
Amperity recently launched a Customer Data Agent, an AI capability that helps marketers turn data insights into live customer segments and campaigns without heavy engineering work. (iTWire)
This reflects the industry trend toward AI-assisted marketing automation.
Executive commentary
CEO Tony Owens highlighted the urgency for companies to show real AI outcomes:
“AI has moved from experimentation to execution.” (Business Wire)
Perry emphasized that data quality is the foundation of AI-driven marketing:
“You can’t build real-time decisioning on a broken foundation.” (Business Wire)
Her view is that companies with clean, unified customer data will outperform those relying only on advanced AI models.
Summary:
The appointment of Bridget Perry signals Amperity’s strategy to scale globally and position itself as a core data infrastructure provider for the AI era. By strengthening marketing leadership and enterprise go-to-market strategy, the company aims to help brands convert fragmented customer data into personalized experiences and measurable revenue growth.