DSJ Keep Learning Updates RTA Email System to Enhance Investor Communications

Author:

 


 Key Survey Findings

The research draws on a number of workplace communications surveys (including one by Adobe of 1,000 US workers) that asked respondents which email phrases annoy them the most. (The Independent)
Here are some of the top offending phrases:

Phrase Why it annoys people
“Just looping in…” Implies the sender is dragging someone into the email chain unnecessarily; seen as vague and passive-aggressive. (Perkbox)
“As per my last email” / “Per my last email” Signals that you think the recipient ignored your previous email; can come across as scolding. (The Independent)
“Any updates on this?” Leaves the recipient feeling pressured without specifying what you want; lacks context. (Perkbox)
“Just checking in” Vague follow-up that can feel like unnecessary pinging. (The Ladders)
“Please advise” Often seen as overly formal and indirect; can feel like a demand masked as a question. (Perkbox)
“Not sure if you saw my last email” Even more direct than “per my last email”, often ranked as the most disliked. (The Independent)

One list from another survey of 1,000 workers identified these as the “most annoying email clichés”:

  1. “Just looping in…” – 37% found it the most annoying (Perkbox)
  2. “As per my last email” – 33% (Perkbox)
  3. “Any updates on this?” – 24% (Perkbox)
  4. “Just checking in” – 19% (Perkbox)
  5. “Confirming receipt” / “confirming that I have received this” – 16% (Perkbox)
  6. “Per our conversation” – 15% (Perkbox)
  7. “Please advise” – 8% (Perkbox)
  8. “Thanks in advance” – 7% (Perkbox)
  9. “Hope you’re well” – 6% (Perkbox)

Another survey adds to this list, pointing out that phrases like “ASAP”, “Keep me in the loop”, “Touch base”, “Circle back” etc., are also widely disliked. (SmartCompany)


 Why It Matters

  • These phrases may delay responses: If an email annoys someone, they might choose to ignore or delay replying. (For example, this is seen with follow-up emails that feel nagging.) (Egypt Business Directory)
  • They can affect workplace tone and relationships: Using indirect, vague or passive-aggressive phrasing may erode trust, make colleagues feel less respected, and reduce overall communication quality. (The Independent)
  • Especially in remote/hybrid settings, where tone is harder to interpret, email wording becomes more important. (SmartCompany)

 Tips: What to Do Instead

  • Be specific: Instead of “Any updates on this?”, write something like: “Could you let me know by Thursday the status of X so I can prepare Y?”
  • Avoid implying previous neglect: Rather than “Per my last email”, try: “Just to follow up on the email I sent on [date] about X…”
  • Use friendly but direct phrasing: Skip vague intros like “Just checking in” — say “I wanted to check on the status of …”
  • Provide context: Remind the recipient why you’re writing and what you need.
  • Keep tone professional and courteous: Softening language is fine, but avoid phrases that feel scolding or overly formal/unfriendly.
  • Use good email etiquette overall: greet the recipient, proofread, keep the email focused. (Many surveys show lack of greeting or sign-off, over-use of exclamation marks, etc., are also irritants.) (Perkbox)
  • Here are the case details and comments relating to how DSJ Keep Learning Limited (formerly DSJ Communications) updated its Registrar & Share Transfer Agent (RTA) email system to enhance investor communications — including what changed, why it matters, and what to watch.

     Case Study: Change of RTA E‑mail Address

    What changed

    • DSJ Keep Learning announced that its RTA, MUFG Intime India Private Limited, has changed its e‑mail address for investor communications. (nsearchives.nseindia.com)
    • The new investor‑helpdesk e‑mail is listed as: [email protected] (per filings). (Screener)
    • The notification is under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations & Disclosure Requirements) going to the stock exchanges. (Screener)
    • The change is positioned as a step to ensure “continued and effective communication with the company’s RTA”. (TipRanks)

    Why it matters

    • Investor communications infrastructure: The RTA email address is a primary channel through which shareholders and public investors send queries, update details, lodge grievances, request demat/folio changes, etc. Changing this address means the firm is updating a key part of its investor‑interface.
    • Regulatory / compliance impact: Under Indian securities regulations, listed companies must maintain reliable contact info for corporate actions, annual reports, AGM notices, e‑voting communications, etc. A misdirected email or unresolved grievance could lead to regulatory scrutiny.
    • Signal of corporate governance: Even though the change is modest, publicly disclosing the update shows transparency and can build investor trust — especially for smaller firms where communication channels may have been patchy.
    • Potential pain point for investors: Until investors and intermediaries recognise and use the new email, there is a risk of missed queries, mis‑routing, or delay in responses — which can affect shareholder satisfaction and the perception of the company.

    What we don’t see yet

    • There is no public information (in the filings I located) about the reason behind the change (e.g., an older email address was compromised, service provider changes, consolidation of investor servicing).
    • There is no documented commentary yet from the company management about how the change improves the odds of query resolution (e.g., enhanced staffing, tracking, automation) — just the fact of the change.
    • No immediate effect (in the public data) on investor grievance statistics or metrics of responsiveness (yet) — only the announcement of change.
    • This is just one piece of investor‑communication infrastructure. While important, it may not in itself address other investor concerns (timely disclosures, transparency, meetings, e‑voting access).

     Comments & Analysis

    • From the TipRanks summary:

      “DSJ Keep Learning Limited has announced a change in the email address of its Registrar and Share Transfer Agent … stakeholders benefit from improved communication.” (TipRanks)
      This suggests market watchers view the change positively — as an enhancement to investor service.

    • From the Screener‑announcement data:

      “Change in e‑mail address of RTA … on 05‑Nov‑2025.” (Screener)
      The timeliness (recent change) means investors should update their records and ensure they use the correct channel going forward.

    • Governance/communication experts often say: “Small details like correct contact information — for registrar, investor complaints, investor relations desk — matter because investors often judge responsiveness more by ease of access than by big disclosures.” This change aligns with that principle.
    • On the flip side: Skeptics might say that while the change is useful, it is a minimal improvement and does not guarantee broader investor‑relations enhancements (for example, better disclosures, more frequent calls, better transparency). The risk is that such updates can be used as “box‑ticking” gestures rather than substantive change.

     Key Takeaways for Investors & the Company

    For investors

    • If you hold shares in DSJ Keep Learning, update your records: send future investor queries, update demat/fund information, and send grievances to the new email address ([email protected]).
    • Retain evidence of queries and responses, so you can monitor how responsive the company (and RTA) is via the new channel.
    • Monitor whether this change actually improves investor servicing (e.g., faster responses, clarity of communications) — the proof will be in performance, not just announcement.

    For the company

    • Communicate to shareholders and intermediaries (depositary participants, brokers) that the new address is effective, and that the older address will no longer be used.
    • Ensure the RTA and investor‑relations teams are properly staffed/trained to handle the increased query load via the new channel.
    • Track response‑time metrics, query resolution rates, complaint logs — so that the change becomes more than cosmetic.
    • Consider auditing all investor‑communication touch‑points (not just email) — phone, website form, AGM registration, e‑voting portal, etc. A strong holistic investor communication framework builds trust.
    • Publicise to the market that this change is part of a broader IR‑improvement initiative (if indeed true), so that stakeholders see it as part of a concerted effort rather than an isolated change.

    .