HubSpot has introduced the Campaign Assistant, a free AI-powered tool designed to streamline the creation of marketing assets, including email drip campaigns. This tool allows marketers to generate complete email sequences—comprising subject lines, body content, and calls to action—by simply providing a campaign description, target audience details, and desired tone of voice. The generated content is optimized for engagement and can be seamlessly integrated into HubSpot’s marketing automation workflows. (HubSpot)
Features of HubSpot’s Campaign Assistant
- Multi-Channel Asset Generation: Beyond emails, the Campaign Assistant can create landing page copy and ad content tailored for platforms like Google Ads, Facebook, and LinkedIn. (HubSpot)
- Seamless HubSpot Integration: Generated content can be directly imported into HubSpot’s CRM, allowing for efficient scheduling, personalization, and tracking within the platform. (HubSpot)
- Rapid Content Creation: The tool can produce high-quality marketing assets in under a minute, significantly reducing the time spent on content development. (HubSpot)
Real-World Application: HubSpot’s Own Experience
HubSpot utilized its AI tools, including the Campaign Assistant, to enhance its email nurture workflows. By integrating AI-generated content, they transformed a standard email sequence into a high-conversion funnel. The results included increased engagement rates and a more streamlined content creation process. (HubSpot Blog)
Best Practices for Implementing AI-Generated Email Sequences
- Define Clear Campaign Objectives: Specify the goals of your email sequence, such as lead nurturing, product education, or event promotion.
- Provide Detailed Inputs: Offer comprehensive information about your target audience, including demographics and pain points, to ensure the AI generates relevant content.
- Customize and Personalize: After generating the content, personalize it further to align with your brand voice and the specific needs of your audience.
- Test and Optimize: Regularly monitor the performance of your email sequences and make adjustments based on metrics like open rates, click-through rates, and conversions.
Future Outlook
As AI continues to evolve, tools like HubSpot’s Campaign Assistant are expected to offer even more advanced features, such as predictive content generation based on user behavior and deeper integration with other marketing channels. Marketers can anticipate more personalized and efficient content creation processes, leading to enhanced customer engagement and improved campaign outcomes.
The HubSpot “Marketing AI Assistant” (part of their broader AI tools like Breeze and AI-Powered Email) can indeed write full email drip campaigns and offers several key functionalities and reported benefits:1
How it Writes Drip Campaigns
The AI integrates into HubSpot’s Marketing Automation Workflows to generate and personalize the emails within a multi-step sequence:2
- Audience Definition: Marketers use AI-powered segmentation (often with natural language prompts to the Breeze Assistant) to define the target audience for the drip campaign (e.g., “Contacts in the education industry who downloaded X guide in the last week”).3
- Workflow Trigger: A standard workflow trigger is set (e.g., a form submission, a specific page visit, or a property change).4
- Automated Content Creation: Instead of selecting a pre-written template in the workflow’s “Send Email” action, the marketer instructs the HubSpot AI Email to generate the content.5
- Hyper-Personalization at Scale: The AI assistant accesses the unified Smart CRM data to personalize the email for the individual recipient.6 This goes beyond simple name/company tokens and can incorporate:
- Past Interactions: Previous email opens, link clicks, content downloads.7
- Conversational Insights: Key topics from recent sales calls or support chats.
- CRM Data: Industry, job title, deal stage, etc.8
- Past Interactions: Previous email opens, link clicks, content downloads.7
- Optimization and Intelligent Sending: The system also analyzes the recipient’s historical engagement to predict and schedule the email for the optimal send time, aiming to maximize open and click rates.9
This process essentially automates the content creation and hyper-personalization step within an automated workflow, turning what used to be a generic series of pre-written emails into a context-aware drip campaign.10
Key Benefits and User Comments
While specific third-party case studies with performance data for the email drip campaign feature are still emerging (as it’s a relatively new feature), the general comments and reported benefits focus heavily on efficiency, personalization, and scale:11
| Category | Reported Benefit/Comment |
| Efficiency & Time Savings | – Accelerate Content Creation: Reduces email creation time from hours to minutes, allowing teams to focus on strategy and creative breakthroughs. – Eliminates Blank Page Problem: Provides complete, high-quality drafts (subject line, body copy, CTA) instantly from a simple prompt. |
| Personalization & Engagement | – 1:1 Personalization: Moves beyond basic merge tags to generate unique content for every recipient based on their individual CRM data and journey. – Data-Driven Insights: AI predicts which contacts will engage and recommends optimal send times, eliminating guesswork. |
| Consistency | – Brand Voice: Helps maintain a consistent tone and style across multiple campaigns and team members. – Conversion-Focus: Crafts emails with benefit-focused headlines and strategically placed CTAs. |
| Scale | – Generate at Scale: Allows marketers to create unlimited personalized variations for different audience segments simultaneously. – Cost-Effective: Enables smaller teams or businesses to compete with enterprise-level email programs without needing to hire additional copywriting staff. |
HubSpot’s own general metrics often cite significant growth results for their customer platform: 129% more leads and 36% more deals closed after just one year, which underscores the overall value proposition of their integrated, AI-powered CRM.12 The email AI is positioned as a key tool for achieving this growth by delivering relevant content at scale.13