How to make infographics for post-event highlights

Creating infographics for post-event highlights is a fantastic way to summarize key takeaways from the event in a visually engaging and easily digestible format. Infographics are perfect for post-event content because they allow you to condense a large amount of information—like statistics, quotes, and moments—into a shareable, quick-reference visual.

Here’s a step-by-step guide to help you design effective infographics for post-event highlights:

1. Gather Key Event Data

Start by collecting all the key points you want to highlight from the event. This could include:

• Attendance numbers: How many people attended the event (e.g., in-person vs. virtual).
• Key speakers or performers: Names, titles, and their topics or performances.
• Notable quotes: Memorable or impactful statements made by speakers or attendees.
• Engagement statistics: Social media mentions, hashtag usage, or online participation metrics.
• Key outcomes: Any decisions made, partnerships formed, or significant announcements.
• Visual highlights: Photos, graphs, or charts that represent major moments (like audience engagement or keynote sessions).

Make sure you pull this data from reliable sources—event reports, surveys, or analytics tools.

2. Define the Structure

Once you have all your data, it’s time to decide how to structure your infographic. You want to organize the information in a way that’s logical and easy to follow:

• Title: Start with a clear title like “Event Highlights: [Event Name] [Year]” or “[Event Name] Recap”.
• Sections: Break the infographic into clear sections. For example:
  • Overview: Basic details like event name, date, location, and attendance.
  • Key Stats: Attendance numbers, social media mentions, etc.
  • Highlights: Quotes, important moments, key sessions or workshops.
  • Visual Impact: Images or graphs that illustrate major moments.
  • Conclusion: Key takeaways or future plans.

Consider the flow of information and how people will read it. Start with the most important or headline information and gradually move to supporting details.

3. Choose the Right Design and Layout

Infographics are all about visual appeal, so selecting the right layout is crucial for making the content stand out. Here are some design tips:

• Use hierarchy: Ensure the most important data (e.g., the number of attendees or the most exciting moment) is the most prominent. Use larger text and bold colors for this.
• Balance visuals and text: Too much text can overwhelm viewers, so try to balance it with relevant icons, images, or charts.
• Colors: Stick to your event’s branding or use a color scheme that reflects the tone of the event (e.g., professional, creative, fun). Using consistent colors will help the infographic feel cohesive.
• Icons and symbols: Use simple icons to represent statistics (e.g., a microphone icon for speakers, a clock for session duration, or a hashtag symbol for social media mentions). Icons help break up text and make it more engaging.
• Grids: Use a grid layout to keep everything aligned and easy to follow. Keep the sections clearly divided with subtle lines or contrasting backgrounds.

4. Incorporate Visual Data Representations

If your event includes measurable data, such as audience growth, social media engagement, or survey results, representing this visually is essential.

• Charts: Bar charts, pie charts, and line graphs are great ways to display numerical data in an engaging way.
• Graphs: For things like survey results or audience demographics, you can use pictographs or more detailed graphs that represent the data visually.
• Maps: If your event has an international reach, include a map to show attendee locations or event reach.

Use simple and clean visuals that communicate your data at a glance—avoid overly complex graphs that require too much explanation.

5. Highlight Quotes and Testimonials

One of the most impactful ways to engage your audience post-event is through memorable quotes from key speakers, guests, or attendees.

• Add speaker names: Include the speaker’s name, title, and a short impactful quote from their session.
• Use speech bubbles: Use speech bubble designs or quote marks around the text to make it stand out.
• Include photos or icons: Place a small photo or icon next to the quote to give it a personal touch.

6. Incorporate Social Media Highlights

If your event generated significant buzz on social media, integrate this into your infographic. This could include:

• Hashtags: Show how often specific hashtags were used (e.g., #EventName2025).
• Mentions: Use numbers to show how many times the event was mentioned on social platforms.
• Top social posts: Showcase one or two popular social media posts with images, tweets, or comments that went viral or received high engagement.

Social media stats are a great way to show the wider impact of the event.

7. Create a Call to Action (CTA)

At the end of the infographic, add a call to action. Encourage readers to take the next step after seeing the highlights:

• Link to more content: “Read the full event recap here.”
• Future events: “Stay tuned for our next event” or “Register for our upcoming event.”
• Share: “Share this infographic with your network” or “Follow us on [social media] for updates.”

A clear CTA helps you continue the engagement beyond the infographic.

8. Optimize the Infographic for Sharing

To maximize the impact of your infographic, make sure it’s shareable:

• High-resolution image: Save the infographic in a format that maintains good quality when shared on social media, websites, or email newsletters. PNG or JPEG is often ideal.
• Embed code: If possible, provide an embed code on your website so others can easily share your infographic on their sites.
• Social sharing buttons: Add social media share buttons or a “click to tweet” option directly onto the infographic for easy sharing.

9. Add Branding and Attribution

Don’t forget to include your event branding, logo, and any necessary attribution:

• Logo: Place your event’s logo or sponsor logos in a corner of the infographic.
• Source credits: If you’re using data from surveys or third-party sources, make sure to credit them at the bottom.

Branding ensures that your content stays associated with your event or company, especially when it gets shared.

10. Use Tools to Create the Infographic

If you’re not a designer, you can use several tools to help you create an infographic easily:

• Canva: Offers templates and a simple drag-and-drop interface, ideal for non-designers.
• Piktochart: Great for creating professional-looking infographics with customizable templates.
• Venngage: Another user-friendly tool with event-specific templates for creating highlights and summaries.
• Adobe Illustrator: For more advanced users, this provides full control over design elements.

Example Structure for a Post-Event Infographic:

1. Title: “[Event Name] 2025: Key Takeaways”
2. Overview:
   • Date and location
   • Number of attendees
   • Key speakers
3. Highlights:
   • Memorable quotes
   • Noteworthy moments
4. Statistics:
   • Attendance by location
   • Engagement metrics (social media posts, hashtag mentions)
5. Visual Impact:
   • Photos from key moments (keynote speech, panel discussion)
6. Conclusion:
   • Future event teaser or CTA

Conclusion:

Creating an infographic for post-event highlights allows you to capture the essence of the event in a visually appealing and easily shareable format. By including key data, social media highlights, memorable quotes, and engaging visuals, you not only summarize the event but also extend its reach online. The right design, structure, and promotion can turn your infographic into a powerful post-event marketing tool!