How to create a new product listing on Amazon

Before You Start

Before you begin creating your product listing, make sure you have the following information ready:

1. Product details: Gather all the necessary information about your product, including its name, description, features, specifications, and any relevant certifications or trademarks.
2. Product images: Prepare high-quality images of your product from different angles, including a main image and additional images that showcase different features or benefits.
3. Product categories: Identify the most relevant categories and subcategories for your product on Amazon.
4. Pricing and inventory: Determine your pricing strategy and ensure you have sufficient inventory to fulfill orders.
5. Fulfillment options: Decide which fulfillment options you’ll use (e.g., Amazon FBA, Merchant Fulfilled, or FBM).

 1. Create an Amazon Seller Account

To create a new product listing on Amazon, you need an Amazon seller account. If you don’t already have one, follow these steps:

1. Go to sellercentral.amazon.com and click on “Start Selling” at the top right corner.
2. Enter your email address, password, and other required information.
3. Verify your email address by clicking on the link sent to you by Amazon.
4. Fill out the required business information, including your name, address, and tax ID number.
5. Review and agree to Amazon’s terms and conditions.

 2. Add Your Product Information

Once you have an Amazon seller account, you can add your product information:

1. Log in to your seller account and click on “Inventory” > “Add a Product” from the top navigation menu.
2. Enter the product title and description in the “Add a Product” page.
3. Choose the most relevant categories and subcategories for your product from the dropdown menus.
4. Enter the product’s keywords and tags to help customers find your product when searching for similar products.

 3. Upload Product Images

Upload high-quality images that showcase your product from different angles:

1. Click on “Add Image” next to the “Images” section in the product listing page.
2. Select the image file type (e.g., JPEG, PNG) and upload your image.
3. Repeat this process for each additional image you want to add.

 4. Set Your Pricing and Inventory

Determine your pricing strategy and set your prices accordingly:

1. Click on “Set Price” next to the “Pricing” section in the product listing page.
2. Enter your desired price for each unit of measurement (e.g., per unit, per ounce).
3. Set your shipping weight and dimensions if applicable.

5. Choose Fulfillment Options

Select your fulfillment options:

1. Click on “Fulfillment Options” next to the “Shipping” section in the product listing page.
2. Choose one of the following options:
   • Amazon FBA (Fulfillment by Amazon): Amazon stores and ships your products.
   • Merchant Fulfilled: You store and ship products yourself.
   • FBM (Fulfillment by Merchant): You store products at Amazon warehouses and ship them yourself.

 6. Set Your Return Policy

Determine your return policy:

1. Click on “Return Policy” next to the “Policies” section in the product listing page.
2. Choose one of the pre-set return policies or create a custom return policy.

 7. Set Your Shipping Options

Determine your shipping options:

1. Click on “Shipping” next to the “Policies” section in the product listing page.
2. Choose one of the following options:
   • Free Standard Shipping
   • Free Two-Day Shipping
   • Free One-Day Shipping
   • Calculated Shipping

 8. Review and Submit Your Listing

Review your listing carefully before submitting it:

1. Click on “Save & Finish” at the top right corner of the product listing page.
2. Review your listing to ensure all information is accurate and complete.
3. Submit your listing by clicking on “Activate Listing”.

Post-Listing Tasks

After submitting your listing, there are several post-listing tasks to complete:

1. Monitor Your Listing: Keep an eye on your listing’s performance using Amazon’s reporting tools (e.g., Sales Reports, Inventory Reports).
2. Respond to Customer Reviews: Respond promptly to customer reviews to improve customer satisfaction and increase trust in your brand.
3. Keep Inventory Levels Up-to-Date: Ensure you have sufficient inventory levels to fulfill orders accurately.
4. Maintain High-Quality Product Images: Update images regularly to keep them fresh and relevant.

Additional Tips

Here are some additional tips to help you create a successful product listing on Amazon:

1. Optimize Your Title: Use relevant keywords in your title to improve search visibility.
2. Use Relevant Keywords: Use relevant keywords throughout your listing description to improve search visibility.
3. Provide Accurate Information: Ensure all information is accurate and up-to-date to avoid buyer confusion or returns.
4. Use High-Quality Images: Use high-quality images that showcase your product from different angles to increase buyer confidence.
5. Set Competitive Prices: Set competitive prices based on market research to attract more buyers.

By following these steps and tips, you can create a successful product listing on Amazon that attracts more buyers and increases your sales. Remember to monitor your performance regularly, respond promptly to customer reviews, and maintain high-quality images and information throughout your listing’s lifecycle