How to set up Google Tag Manager on a Magento site

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As a Magento store owner, you’re likely aware of the importance of tracking your website’s performance, user behavior, and conversion rates. Google Tag Manager (GTM) is a powerful tool that helps you achieve this by allowing you to easily manage and deploy marketing and analytics tags on your website without requiring extensive coding knowledge. In this comprehensive guide, we’ll walk you through the process of setting up Google Tag Manager on your Magento site.

Prerequisites

Before we begin, make sure you have the following:

  1.  A Magento store with version 2.3 or later.
  2. A Google Analytics account with a tracking ID.
  3. A Google Tag Manager account with a container ID.
  4. Basic knowledge of HTML and CSS.

 1. Create a Google Tag Manager Account and Container

If you don’t have a Google Tag Manager account, create one by going to the Google Tag Manager website and following these steps:

  1. Go to [tagmanager.google.com](http://tagmanager.google.com) and sign in with your Google account.
  2.  Click on the “Create Account” button.
  3. Enter your account name, website URL, and industry category.
  4.  Click on the “Create” button to create your account.
  5. Once created, go to your account dashboard and click on “Admin” > “Containers” > “New Container”.
  6.  Enter a name for your container, select “Web” as the container type, and enter your website’s URL.
  7. Click on the “Create” button to create your container.

 2. Set up Your Magento Store for GTM

To integrate GTM with your Magento store, you’ll need to add some code to your theme’s `head` section. You can do this by following these steps:

  1.  Log in to your Magento admin panel.
  2. Go to “Stores” > “Configuration” > “Advanced” > “Developer”.
  3. Scroll down to the “Google Tag Manager” section.
  4. Enter your GTM container ID in the “Container ID” field.
  5. Set “Enabled” to “Yes”.
  6. Click on the “Save Config” button.

 3. Install the GTM Extension

To use GTM with Magento, you’ll need to install an extension that integrates GTM with Magento’s framework. You can do this by following these steps:

  1.  Log in to your Magento admin panel.
  2.  Go to “Stores” > “Extensions” > “Install New Extensions”.
  3. Search for “Google Tag Manager” and select the relevant extension from the search results.
  4. Click on the “Install” button to install the extension.
  5. Once installed, enable the extension by going to “Stores” > “Configuration” > “Advanced” > “Google Tag Manager”.

 4. Create Tags and Triggers

In GTM, tags are small pieces of code that fire when specific events occur on your website, such as page views or form submissions. Triggers are conditions that determine when a tag should fire. To create a basic tag and trigger combination, follow these steps:

  1.  Log in to your GTM account.
  2.  Click on the “Tags” icon in the top navigation bar.
  3. Click on the “New” button to create a new tag.
  4.  Select “Google Analytics: Page View” as the tag type.
  5. Configure the tag settings as desired (e.g., set the tracking ID).
  6. Click on the “Save” button to save the tag.

Next, create a trigger that fires when a page view occurs:

  1.  Click on the “Triggers” icon in the top navigation bar.
  2. Click on the “New” button to create a new trigger.
  3. Select “Page View” as the trigger type.
  4.  Configure the trigger settings as desired (e.g., set the trigger condition).
  5. Click on the “Save” button to save the trigger.

 5. Add Tags to Your Magento Store

To add tags to your Magento store, follow these steps:

  1.  Log in to your GTM account.
  2. Click on the “Tags” icon in the top navigation bar.
  3. Select one of your created tags (e.g., Google Analytics: Page View).
  4. Click on the three vertical dots next to the tag name and select “Add Trigger”.
  5. Select one of your created triggers (e.g., Page View) and click on the “Add Trigger” button.

 6. Verify Your GTM Installation

To verify that GTM is working correctly with your Magento store, follow these steps:

  1. Open a new browser window and navigate to your Magento store.
  2. Check if there are any errors in the browser console (F12 key).
  3.  Verify that GTM is firing by checking for any debug information in the browser console.

 7. Test Your Tags

To test your tags, follow these steps:

  1. Open a new browser window and navigate to your Magento store.
  2.  Perform an action that should trigger one of your tags (e.g., navigate to a new page).
  3. Check for any debug information in the browser console or verify that data is being sent to Google Analytics.

Setting up Google Tag Manager on your Magento site can help you gain valuable insights into user behavior, track conversions, and optimize your marketing campaigns more effectively. By following these step-by-step instructions, you can easily integrate GTM with your Magento store and start collecting valuable data today.Remember to regularly review and update your GTM setup as needed to ensure maximum performance and accuracy.By following this guide, you should now have a solid understanding of how to set up Google Tag Manager on your Magento site and start collecting valuable data for improved decision-making and optimization efforts!

Categories: Digital Marketing