Implementing the Pinterest Tag using Google Tag Manager is a great way to track and optimize your Pinterest advertising campaigns. Here’s a concise step-by-step guide to help you get started:
1.Set up your Pinterest Tag:
- To begin, log in to your Pinterest Ads Manager account. Navigate to the Ads tab and click on “Conversion tracking”. From there, select “Pinterest Tag”. Follow the instructions provided to create your Pinterest Tag. The Pinterest Tag is a snippet of JavaScript code that needs to be placed on your website to track conversions and optimize your Pinterest advertising campaigns.
- Set up Google Tag Manager: If you haven’t already, create a Google Tag Manager account at https://tagmanager.google.com/.
- Once you’re logged in, create a new container for your website. A container is a snippet of code provided by Google Tag Manager that needs to be placed on all pages of your website.
2. Create a new tag in Google Tag Manager:
- In your Google Tag Manager container, navigate to the Tags section and click on “New”. Give your tag a descriptive name, such as “Pinterest Tag”. Choose the tag type as “Pinterest Tag”.
3. Configure the Pinterest Tag in Google Tag Manager:
- In the tag configuration, you’ll need to enter your Pinterest Tag ID. This can be found in your Pinterest Ads Manager account under the Ads tab, in the “Conversion tracking” section. Copy the Tag ID and paste it into the appropriate field in Google Tag Manager. This allows Google Tag Manager to fire the Pinterest Tag on your website.
4. Define the trigger for the Pinterest Tag:
- A trigger determines when the Pinterest Tag should fire. In the Triggers section of Google Tag Manager, you’ll need to create a new trigger. Choose the appropriate trigger type based on when you want the Pinterest Tag to fire. For example, you can set it to fire on all pages of your website or on specific pages where you want to track conversions.
5. Attach the trigger to the Pinterest Tag:
- After creating the trigger, go back to the Tags section in Google Tag Manager and edit the Pinterest Tag you created in step 3. Select the trigger you just defined and save the changes. This associates the trigger with the Pinterest Tag, ensuring that it only fires when the specified conditions are met.
6. Publish your changes:
- Once you have set up the Pinterest Tag and associated trigger in Google Tag Manager, click on the Submit button in the top-right corner of the interface to publish your changes. This makes the updated container live on your website.
7. Test the implementation:
- After publishing, it’s important to test the implementation to ensure that the Pinterest Tag is firing correctly. Visit your website and use a browser extension like the Pinterest Tag Helper to verify that the tag is working as expected. The helper extension will show you whether the tag is firing and if any errors are occurring.
By following these steps, you have successfully implemented the Pinterest Tag using Google Tag Manager. This implementation allows you to track and measure the performance of your Pinterest advertising campaigns more effectively, enabling you to optimize your campaigns and drive better results.