Using Google Plus for recruiting and employer branding can help you attract top talent, showcase your company culture, and establish your organization as an employer of choice. Here’s how to leverage Google Plus for these purposes:
1. Create a Compelling Google Plus Page:
- Create a dedicated Google Plus page for your company or employer brand.
- Customize your page with your company logo, cover photo, and a compelling description of your organization’s mission, values, and culture.
2. Share Job Openings:
- Share job openings and career opportunities on your Google Plus page to reach potential candidates.
- Use engaging visuals, such as images or videos, to showcase your workplace environment and highlight the benefits of working for your company.
3. Highlight Employee Stories and Testimonials:
- Highlight employee stories, testimonials, and success stories on your Google Plus page to provide insights into your company culture and working environment.
- Encourage employees to share their experiences and perspectives on working at your organization to attract potential candidates.
4. Showcase Company Events and Initiatives:
- Showcase company events, community initiatives, and employee engagement activities on your Google Plus page.
- Share photos, videos, and updates from company events, volunteer activities, and team-building exercises to demonstrate your company’s values and commitment to employee well-being.
5. Engage with Potential Candidates:
- Engage with potential candidates and passive job seekers by responding to comments, inquiries, and messages on your Google Plus page.
- Use your page as a platform to interact with candidates, answer questions, and provide insights into your company culture and career opportunities.
6. Share Industry Insights and Thought Leadership:
- Share industry insights, thought leadership articles, and relevant content on your Google Plus page to position your organization as a leader in your industry.
- Share articles, blog posts, and whitepapers authored by your company’s leaders or subject matter experts to showcase your expertise and credibility.
7. Utilize Google Plus Communities:
- Join relevant Google Plus communities related to your industry or niche to connect with potential candidates and industry professionals.
- Participate in discussions, share valuable insights, and establish your organization as a thought leader within the community.
8. Host Hangouts on Air (HOA) Recruiting Events:
- Host Hangouts on Air (HOA) recruiting events to engage with potential candidates in real-time.
- Use HOA to conduct virtual job fairs, informational sessions, or Q&A sessions with recruiters and hiring managers to attract talent and answer questions about your company and career opportunities.
9. Monitor and Respond to Reviews:
- Monitor and respond to reviews and feedback about your company on Google Plus.
- Address any negative reviews or concerns professionally and transparently, and use positive reviews as testimonials to showcase your employer brand and company culture.
10. Measure and Analyze Performance:
- Measure the performance of your Google Plus recruiting efforts using analytics tools and insights.
- Track metrics such as engagement, reach, and candidate conversions to assess the effectiveness of your employer branding and recruiting initiatives and make data-driven decisions to optimize your strategy.
By leveraging Google Plus for recruiting and employer branding, you can effectively attract top talent, showcase your company culture, and establish your organization as an employer of choice in your industry.