Leveraging Google Plus for event promotion and registration can help you reach a wider audience and attract attendees to your events. Here’s how to effectively use Google Plus for this purpose:
1. Create an Event Page:
- Create an event page on Google Plus to provide details about your event, including the date, time, location, agenda, speakers, and any other relevant information.
- Use an engaging and descriptive title for your event to capture the attention of potential attendees.
2. Share Event Announcements:
- Share announcements about your event on your Google Plus page to generate excitement and interest.
- Create compelling posts with eye-catching visuals and persuasive messaging to encourage followers to learn more and register for the event.
3. Utilize Hashtags:
- Use relevant hashtags in your event posts to increase visibility and reach on Google Plus.
- Research popular hashtags related to your event topic or industry and include them strategically in your posts to attract more attendees.
4. Encourage Engagement:
- Encourage engagement with your event posts by asking questions, soliciting feedback, and inviting followers to share their thoughts and excitement about the event.
- Respond promptly to comments and inquiries to foster interaction and build relationships with potential attendees.
5. Share Speaker Profiles:
- Share profiles of event speakers or presenters on your Google Plus page to highlight their expertise and attract attendees interested in their topics.
- Include brief bios, photos, and links to their social media profiles or websites to provide more information about each speaker.
6. Offer Early Bird Discounts or Special Offers:
- Offer early bird discounts or special offers to incentivize early registration for your event.
- Share details about the discounts or offers on your Google Plus page to encourage followers to take advantage of the savings and register early.
7. Provide Registration Instructions:
- Provide clear instructions for how to register for the event, including any registration deadlines, fees, and payment methods.
- Include a link to the event registration page or a dedicated registration form where attendees can sign up for the event.
8. Share Event Updates and Reminders:
- Share regular updates and reminders about the event on your Google Plus page to keep followers informed and engaged.
- Post reminders about upcoming registration deadlines, agenda updates, or special announcements to encourage last-minute registrations.
9. Host Hangouts on Air (HOA) Previews:
- Host Hangouts on Air (HOA) previews or sneak peeks of your event to provide a preview of what attendees can expect.
- Use HOA to interview speakers, showcase event highlights, or answer questions from potential attendees in real-time.
10. Monitor Performance and Analyze Results:
- Monitor the performance of your event promotion efforts on Google Plus using analytics tools or built-in insights.
- Track metrics such as post engagement, event page views, and registration conversions to measure the effectiveness of your event promotion strategy.
By leveraging Google Plus for event promotion and registration, you can effectively reach and engage with your target audience, drive registrations, and make your events a success.