Incorporating Google Plus into your email marketing strategy can help you expand your reach, increase engagement, and foster connections with your audience across multiple channels. Here’s how to effectively integrate Google Plus into your email marketing efforts:
1. Include Social Sharing Buttons:
- Add social sharing buttons, including a Google Plus share button, to your email campaigns.
- Encourage subscribers to share your emails with their Google Plus networks to expand your reach and attract new followers.
2. Promote Google Plus Content:
- Promote your Google Plus content, such as posts, events, or collections, within your email campaigns.
- Include links or calls-to-action (CTAs) directing subscribers to engage with your content on Google Plus.
3. Share Google Plus Updates:
- Share updates about your Google Plus activities, such as new posts, events, or community discussions, with your email subscribers.
- Keep subscribers informed about relevant content and conversations happening on Google Plus to encourage participation.
4. Highlight Google Plus Reviews or Testimonials:
- Highlight positive reviews or testimonials from your Google Plus page in your email campaigns.
- Showcase customer feedback and endorsements to build credibility and trust with your subscribers.
5. Invite Subscribers to Join Google Plus Communities:
- Invite subscribers to join your Google Plus communities or relevant industry communities within your email campaigns.
- Provide a brief description of the community and explain the benefits of joining to encourage participation.
6. Cross-Promote Events:
- Cross-promote events hosted on Google Plus within your email campaigns.
- Invite subscribers to attend upcoming Hangouts on Air (HOA), webinars, or other events and provide registration links or event details.
7. Share Exclusive Offers or Content:
- Share exclusive offers, discounts, or content with your email subscribers on Google Plus.
- Create special promotions or giveaways for subscribers who engage with your content or join your community on Google Plus.
8. Encourage Engagement:
- Encourage subscribers to engage with your Google Plus content by asking questions, soliciting feedback, or running polls.
- Include CTAs in your emails inviting subscribers to like, comment, or share your Google Plus posts.
9. Provide Social Proof:
- Provide social proof by showcasing the size of your Google Plus following or highlighting influential followers.
- Include social proof elements in your emails to demonstrate your authority and credibility on Google Plus.
10. Measure Performance and Optimize:
- Track the performance of your email campaigns that incorporate Google Plus elements using analytics tools.
- Monitor metrics such as click-through rates, social shares, and new follower acquisition to assess the impact of your efforts and optimize future campaigns.
By incorporating Google Plus into your email marketing strategy, you can leverage the platform to enhance engagement, expand your audience, and strengthen connections with your subscribers across multiple channel.