Since Google Plus was shut down in April 2019, it’s no longer available for event marketing and promotion. However, you can utilize other Google services and platforms for event marketing and promotion, such as Google My Business, Google Ads, and Google Search. Here’s how you can leverage these platforms:
1. Google My Business:
- Create a Google My Business listing for your organization or event.
- Add event details, including date, time, location, description, and images.
- Encourage customers to leave reviews and ratings for your event.
2. Google Ads:
- Set up Google Ads campaigns to promote your event.
- Target relevant keywords and demographics to reach your target audience.
- Utilize ad formats such as text ads, display ads, and video ads to drive awareness and registrations.
3. Google Search:
- Optimize your event website or landing page for search engines using search engine optimization (SEO) techniques.
- Include relevant keywords, meta tags, and structured data markup to improve visibility in Google search results.
- Create informative and engaging content related to your event to attract organic traffic.
4. Google Events:
- Use Google Events to create and promote events directly within Google Search.
- Submit event details, including date, time, location, and ticket information, to appear in relevant search results.
5. Google Maps:
- If your event has a physical location, ensure it is listed accurately on Google Maps.
- Encourage attendees to leave reviews and ratings on Google Maps after the event.
6. Social Media Integration:
- Share event details and updates on other social media platforms, such as Facebook, Twitter, and LinkedIn.
- Use social media advertising to reach a broader audience and drive engagement.
7. Email Marketing:
- Build an email list of subscribers interested in your event.
- Send out promotional emails with event details, special offers, and reminders leading up to the event date.
8. Partnerships and Collaborations:
- Collaborate with influencers, industry partners, and local businesses to promote your event to their audiences.
- Offer affiliate or referral incentives to encourage partners to promote your event.
9. Analyze and Optimize:
- Monitor the performance of your marketing efforts using Google Analytics and other analytics tools.
- Track key metrics such as website traffic, conversions, and ticket sales.
- Use insights from analytics to optimize your marketing strategies and improve future events.
While Google Plus is no longer available, leveraging other Google platforms and services can still be effective for event marketing and promotion. By utilizing a combination of these tools and strategies, you can increase visibility, drive attendance, and make your event a success.