Using Google Plus for event marketing and promotion can help you reach a wider audience, generate buzz, and drive attendance to your events. Here’s how to effectively utilize Google Plus for event promotion:
1. Create an Event:
- Create an event on Google Plus for your upcoming event, including all relevant details such as date, time, location, agenda, and RSVP information.
- Choose an engaging title, add a compelling description, and use eye-catching visuals to attract attention.
2. Share Event Updates:
- Share regular updates, reminders, and countdowns about your event on Google Plus to keep your audience informed and engaged.
- Use Google Plus posts to share sneak peeks, behind-the-scenes content, speaker announcements, or special highlights related to the event.
3. Use Event Hashtags:
- Create and use event-specific hashtags on Google Plus to make your event easily discoverable and promote conversation around it.
- Encourage attendees, sponsors, and partners to use the hashtags when sharing about the event on social media.
4. Invite Your Circles:
- Invite your Google Plus circles, followers, and contacts to the event directly from the event page.
- Personalize your invitations with a brief message explaining the event’s value and why they should attend.
5. Cross-Promote with Partners:
- Collaborate with event partners, sponsors, or speakers to cross-promote the event on Google Plus and other social media platforms.
- Share each other’s posts, tag partners in event-related content, and leverage their networks to expand reach.
6. Share Multimedia Content:
- Share multimedia content related to the event, such as videos, photos, infographics, or testimonials, on Google Plus.
- Use visual storytelling to showcase the event experience and entice potential attendees to join.
7. Host Hangouts on Air:
- Host Hangouts on Air (HOA) leading up to the event to build excitement, provide valuable insights, or feature speakers and panelists.
- Promote the HOA events on Google Plus to attract attendees and drive engagement.
8. Offer Exclusive Content or Incentives:
- Offer exclusive content, incentives, or early-bird discounts to Google Plus followers who RSVP or show interest in attending the event.
- Use Google Plus to share special offers, promo codes, or sneak peeks to incentivize participation.
9. Encourage User-Generated Content:
- Encourage attendees to share their experiences, photos, and insights from the event on Google Plus using event hashtags.
- Create opportunities for user-generated content by hosting contests, giveaways, or photo challenges during the event.
10. Monitor and Engage:
- Monitor comments, questions, and feedback related to the event on Google Plus and respond promptly to inquiries or concerns.
- Engage with attendees, answer their questions, and provide support to ensure a positive experience.
By leveraging Google Plus for event marketing and promotion, you can effectively raise awareness, drive engagement, and increase attendance for your events.