To use Google Ads Keyword Planner for keyword research and campaign planning:

1. Access Keyword Planner:

Sign in to your Google Ads account and navigate to the Keyword Planner tool under the “Tools & Settings” menu.

2. Explore Keywords:

Enter a word, phrase, or website relevant to your business or product. Keyword Planner will generate keyword ideas based on your input.

3. Review Keyword Ideas:

Evaluate the suggested keywords, including their average monthly searches, competition level, and suggested bid.

4. Refine Keywords:

Filter results based on criteria such as location, language, and search network. You can also adjust settings to focus on specific keyword types, like broad match or exact match.

5. Analyze Competition:

Assess the competitiveness of keywords by examining their suggested bid and competition level. Consider targeting a mix of high- and low-competition keywords to optimize your campaign.

6. Build Campaigns:

Organize your keywords into ad groups based on relevancy and search intent. This will help you create targeted ads that resonate with your audience.

7. Estimate Traffic and Costs:

Use Keyword Planner to forecast potential traffic and estimate costs for your campaigns based on your selected keywords and budget.

8. Test and Iterate:

Launch your campaigns and monitor their performance closely. Continuously analyze keyword performance, adjust bids, and refine targeting to optimize your campaigns over time.

Remember to regularly revisit Keyword Planner to update your keyword research and adapt your campaigns to evolving trends and user behavior.