The following four suggestions are simple measures that can be taken to increase your audience’s involvement with your brand.

• Get people to sign up for your email list
• Provide an incentive for subscribing to your email list
• Split up your email lists
• Vary your email marketing content

Get people to sign up for your email list

To successfully grow your email marketing list, you need more than just a single, obscure sign-up page. Subscription forms should be prominently displayed so that users exploring your site in different ways can find them and sign up.

The homepage, the landing page, and the “About” page should all feature subscription forms. Place them in obvious places like the blog post itself, the sidebar widget areas, the website footer, and even near the navigation menu so readers can easily find and subscribe.

Using exit-intent technology, where a pop-up form appears just as a user is about to leave your site, is something to think about. This is their final opportunity to sign up for the service.

Provide an incentive for subscribing to your email list

Facilitating registration is just the first step. Getting people to sign up is only half the battle.

Offering an exclusive piece of content as an incentive for visitors to join your email list works very well. Give away something of value to people who sign up for your newsletter, like a special discount, an informative e-book, or a helpful checklist.

Giving out one’s email address in exchange for a freebie or discount is much more likely to be successful. This free enhancement will make them feel like you care about them as people, rather than just their money.

Split up your email lists

In the past, a company could get away with sending out one blanket email to everyone on their contact list. Adding a personal touch to your email marketing campaign is a great idea. It’s been proven that sending personalized emails to your subscriber base is a great way to increase engagement and retention rates.

If you want to increase your click-through rate (CTR), one strategy is to divide your email list into smaller subsets and send each one relevant content.

Send a different email campaign to people who haven’t opened your emails in a while, another to people who have made a recent purchase, and a welcome email to new subscribers. Having them all be promotional will defeat the purpose of having a segmented list.

You can tailor your emails to each individual subscriber and their specific interests and needs by using one of several list-splitting strategies.

Vary your email marketing content

You won’t be able to keep your audience interested in your brand by flooding their inboxes with promotional emails. They want to feel like you’re providing them with something of value. Therefore, try sending out a variety of email formats and content types.

The following are some examples of different kinds of varied email content:

• Newsletters:

Various forms of content can be disseminated via newsletters. You can even promote something without sounding too salesy. To increase your online store’s conversion rate, you should link to it. Increase your online visibility by pointing readers to relevant blog posts and social media profiles.

• Events:

To increase local patronage, announce the upcoming event you will be hosting at your establishment and extend invitations to the local community. Such an event could be a demonstration of a product or a seminar for learning.

• Promotions:

They may not want to be bombarded with ads constantly, but consumers are always interested in hearing about discounts and sales. You can increase your click-through rate (CTR) and sales by emailing your customers discounts and incentives like free shipping.