Benefits of Effective Marketing Automation for Your Business

Benefits of Effective Marketing Automation for Your Business

marketing automation

The lifeblood of any firm is marketing. Your firm may have a ground-breaking product or service, but if your target market is unaware of it, it is unlikely to succeed to its fullest. Even worse, anticipate it to pass away naturally shortly. The current state of company rivalry is fierce, which is also true of the marketing industry. Data management using Marketing Automation Technology makes total sense as marketers work to maintain their businesses at the top of consumers’ minds.

What Is Marketing Automation?

Marketing automation is the use of automated softwares and technology to manage large marketing processes and campaigns across multiple channels automatically and efficiently. Marketing automation helps businesses target customers with automated messages across email, web, social, and text.

Utilizing an Omni channel software platform for marketing automation allows for creating, automating, and consolidating numerous connected marketing activities. By automating tedious tasks, these technologies assist marketers in delivering (ironically) greater customization, improving productivity, raising key performance indicators, and generating more leads and money.

While paid digital advertising, social media, and SEO audits are just a few examples of the many digital marketing initiatives that can be in some manner automated, email marketing operations are the ones that are most frequently mentioned. The ability to move beyond batch-and-blast marketing and provide their diverse consumers with more sophisticated messaging and recommendations over a range of channels is one advantage that helps marketers to allocate their time and resources. Marketers may significantly boost the amount of personalization in these campaigns and free up more time to build more innovative marketing strategies when they can develop distinctive sorts of automation marketing campaigns for each of their target groups. They can anticipate that, as a result, their audience will be more engaged and inspired to continue progressing through the buyer experience.

10 Proven Benefits of Marketing Automation for Your Business

The effects of marketing automation go beyond automating repetitive operations, from saving time and energy to increasing income. It simplifies business processes so business owners can concentrate more on cultivating client relationships. Businesses may improve ROI, customer satisfaction, and overall growth with automation. The following seven factors will convince organizations to investigate marketing automation to expand their businesses:

1. Increase in revenue:

Any software investment, including marketing automation, isn’t always inexpensive. However, the advantages outweigh the initial cost if the technology is used well.

Here are some figures to think about: 

  • B2B marketers with effective lead-nurturing programs reported an increase in sales opportunities from nurtured leads of 20% on average.
  • Marketing automation is credited with improving revenue by 78% of high-performing marketers.
  • Eighty-four percent of top-performing companies used or intended to employ marketing automation software between 2012 and 2015.
  • According to Gartner’s Gartner Customer 360 Summit, by the year 2020, 85% of customer connections with firms will be managed without human touch.
  • Mike Temple man, CEO of Foxtail Marketing, stated in a Venture Beat piece that one of the reasons he believes 2015 will be the year that marketing automation finally gains traction is the less expensive, even freemium alternatives to the more expensive systems.

2. Channel agnosticism:

In the sense that they may be used in various marketing platforms, including email, SEO, CRM, and social media, marketing automation technologies are channel-agnostic. The platform also acts as a single center for a range of marketing initiatives, greatly simplifying the life of the marketing professional.

3. Customer retention:

A company must balance client acquisition and retention if it wants to grow over time. Even though gaining new clients is appealing, maintaining current clients is much less expensive. Marketing intelligence is one way that marketing automation can be used to keep customers. It offers crucial information on current and potential customers’ intentions. More businesses are using this data to “anticipate” client demands and decisions, allowing them to respond appropriately without wasting time.

4. Relationship marketing:

Relationship marketing is advertising that emphasizes achieving high customer satisfaction levels to improve retention rates. Long-lasting connections between customers and a brand lead to repeat business and word-of-mouth advertising, either of which is a potent marketing strategy. Through proper techniques like lead qualifying, nurturing, trigger campaigns, digital footprint analysis, lead scoring models, and sales and marketing alignment, marketing automation solutions enable businesses to tailor their connections with every customer, prospect and lead.

5. Productivity:

One of marketing automation’s key features is simplifying typical business and marketing tasks. Using automated solutions in place of repeated manual operations essentially eliminates them. As a result, employees in the marketing department are better equipped to concentrate on tasks that call for stricter manual monitoring, which boosts productivity.

6. Workflow automation:

The most sophisticated software platforms automate internal marketing procedures like planning and budgeting, approval, teamwork, and other related processes. Forms, calls-to-action (CTAs), and conversion pages are just a few of the assets that a successful inbound marketing campaign will need. Still, according to Matthew Buckley in a New Breed Marketing blog post, automated workflows connect them. Human error can occur when repetitive, typical actions are carried out manually. A more efficient marketing workflow is made possible by systematizing activities, processes, and documentation in marketing automation.

7. Tracking and monitoring of marketing campaigns:

Any marketing campaign’s success must be supported by quantifiable data, which can only be obtained by careful tracking and observation. Marketing automation software assists in monitoring marketing campaign responses based on predetermined success or failure criteria and managing marketing expenses.

8. Reduced costs:

According to small business respondents to Keap’s 2020 Customer Survey, the biggest problem is finding the time and resources for marketing. For instance, 22.9 percent of respondents said that rather than automating the procedure, they currently collect contact information manually over the phone or in person. The software helps you get more done and saves you time. You must develop a method for producing and nurturing leads and marketing campaigns automatically initiated in response to predetermined benchmarks. You can use straightforward autopilot software to send thousands of personalized emails every day after deploying automated campaigns for a few months. If you’re utilizing the appropriate marketing automation tools, like Keep, it’s like having one employee complete manually what 50 employees could complete.

9. Marketing and sales on one page:

Sales and marketing ought to be “on the same page.” It might be challenging for many firms to connect these two areas effectively. However, this is vital given how quickly technology is developing and how it affects the buying cycle. It increases the effectiveness of collaboration between the two functions. The key to promoting the quality of leads is sales and marketing automation, which also automates the traditional, manual processes like allocating and following up with target prospects.

10. Better data for smarter decisions:

One of the current IT buzzwords is big data. Sadly, not all firms effectively gather and utilize this data in their marketing and sales initiatives. Understanding Big Data is made more accessible by marketing automation, and obtaining the necessary intelligence makes things work in your favor. A sales and marketing automation platform like Keep is one more comprehensive way to evaluate marketing campaigns and predict consumer attitudes or reactions. It can create a complete profile of your prospects.

11. Generate and nurture leads:

Did you know that, according to McKinsey & Company, approximately 30% of sales operations can be automated? Pipeline management, follow-up, appointment scheduling, and other basic administrative tasks are among the time-consuming yet essential lead nurturing functions. If you own a small business, you are aware of how important lead generation is to the growth of your enterprise. You can focus more on developing strategies to produce and nurture prospective leads by automating the processes between marketing and sales. In other words, having more prospects will help you attract more clients. And sales and marketing automation statistics support this. Early adopters of sales automation routinely report a potential boost in sales of up to 10%.

12. Refined marketing process:

Thanks to marketing automation software, you can visualize your customers’ paths. The procedures you develop can be based on the experiences of your potential client, thanks to your marketing approach. Processing goals and nurturing leads are made simpler with the development of systems centered on this customer journey. Rethinking your follow-up procedure and the benefits of adopting marketing automation for higher customer satisfaction might start with something as simple as realizing that 44% of customers leave your firm if you don’t respond quickly enough.

Final word

Businesses may better serve their markets with the help of marketing automation, which gives them the ability to manage consumer profiles and data. Most marketing automation solutions are completely capable of supporting a comprehensive marketing strategy, which is essential for successful customer acquisition, conversion, and retention.