SEO Services for Doctors

This difference in search engine results is explained by Google’s YMYL site evaluation algorithm, which forced many resources to work on expertise and trust in their materials. The algorithm checks not only the entire site, but also individual pages – if they do not meet the YMYL criteria, the entire resource is lowered in the search results.

As a rule, aggregators do not contain enough expert content that meets the requirements of the algorithm, therefore, in Google, the sites of medical clinics are in the top of the issue. Yandex does not yet have such an algorithm, so clinic sites and aggregators are on an equal footing in the struggle for a place in the search results.

Check SEO services for doctors –>

What affects the position of the site in the issuance of Google and Yandex?

• content – articles, doctors’ cards, information about the clinic and contacts;
• usability and navigation – the convenience of the site for the user;
• reputation – what they say about the clinic on the Web;
• commercial and technical factors, link profiles.

Recommendations for improving the site for promotion in the search

Improve EAT. E-A-T is one of Google’s content quality assessment algorithms, the abbreviation stands for Expertise (expertise), Authoritativeness (authority), Trustworthiness (reliability). If the site does not meet these criteria, the search engine assigns a low rating to the resource and it is highly likely to fall out of the top of the search results. Yandex does not have this algorithm, but the search engine also pays attention to the quality of the content.

What to do to increase expertise and trust in the site:

1. if the article was written by a doctor, be sure to indicate the author of the material, his experience and position to confirm his expertise;
   keep the articles up to date and regularly update the blog section;
2. if the clinic has high-tech and modern equipment, be sure to write about it, the presence of good equipment will give credibility to the clinic and indicate the high quality of services;
3. indicate not only the address and contacts, but also directions of travel, transport options, as well as detailed information about the clinic – the more useful data for the user, the better;
4. entrust the writing of articles to an expert doctor – he will be able to include reliable and verifiable facts in the material, reveal the problem from different angles, give the reader both theory and practical recommendations.

Create doctor’s cards

Be sure to place a photo in the doctor’s card, indicate the full name and position – users are looking for a specialist for various requests (first and last name / first name and patronymic / position and last name), but all of them should be included in the card on your website.

Confirm the doctor’s qualifications: indicate education, experience, scientific degree, add links to expert publications and files with diplomas, certificates and awards.

Don’t forget to add an appointment button and a callback form so that the user can choose how to make an appointment with the doctor.
Work on your online reputation

In the medical field, reputation is very important – before making an appointment, most users look for information and reviews about a specialist. Unfortunately, people are more willing to leave negative reviews: if the visitor did not like the service, he wants to share his dissatisfaction, but if he liked the service, it is taken for granted. Therefore, even good clinics with excellent service can develop a negative reputation if they do not make an effort to collect positive reviews.

What content can interfere with search engine promotion?

On medical websites, you should not place:

• links to resources of dubious quality;
• a large number of links;
• brand names (for example, drug names);
• recommendations for treatment (if you write recommendations, be sure to indicate that their use must be agreed with the attending physician);
• a specific number of drugs, dosages;
• references to traditional treatment, especially if it refutes official medicine.

Also make sure that there are no spelling and punctuation errors in the texts, and that articles contain appointment buttons or contact details.

How to promote a site in search through contractors?

If you are not engaged in website promotion in the search on your own, you can use the help of contractors – experts in the field of SEO. In order to get guaranteed results in the promotion, pay attention to some of the nuances of the work:

• communicate with the team and ask questions before work begins to ensure the contractor’s expertise;
• immediately agree on forecasts for traffic, leads or KPI, control deviations from the forecast on a monthly basis;
• quickly implement changes from specialists, otherwise the contractor will not be able to analyze the impact of changes on your site;
• regularly check the status of tasks, hold short meetings every week and learn about the results at each stage.

Source of information: easyseo.pro