Despite the fact that landing pages are widely recognized as a powerful marketing tool, they are nevertheless underutilized. Instead of landing pages, 44 percent of B2B efforts connect to the company’s home website.

Well-designed landing pages, on the other hand, may boost conversion by up to 300% They must meet four characteristics in order to be so effective: concentration on a specific goal (desired action), accurate targeting, cohesion, and responsive web design. Additionally, A/B testing is a useful tool. To help you get started, we’ve put up a comprehensive introduction to landing pages.

Landing Pages are solely focused on persuading the visitor to perform a certain action which may include purchasing, subscribing, downloading ebook, participating in events or contest, and filling a form. In essence, it conveys a single, specific value proposition and it is neither a product page nor a home page. To a certain extent, it was created for a particular campaign.

• Components of a Landing Page
• Rules of Creating a Good Landing Page

Components of a Landing Page

Each landing page has to have the following three components on it:

Header:

In the header of the landing page, a single word is used to attract our attention. Ahead of the content, you have the option of connecting with your audience on a personal level, or focusing on precise facts and figures. Anything that arouse the interest of the user is a good idea.

Arguments:

There are several reasons why a person might go along with our plan. Tell them why they should do what you want them to do based on your target audience and the specific action you want them to take. If you want people to buy from you, provide incentives like special selling points (USPs), testimonials from prior customers (and the amount of those testimonials), quick shipping, warranty conditions, or discounts. But if you want people to sign up for your newsletter and get future material or special offers, let them know about it. The only thing you need to do is focus on that one thing. To encourage buyers to download an ebook, do not promote your own product.

Call-to-Action:

Distracting your visitors by including many calls to action (CTAs) on your landing page is a big no-no. Include the essential CTA for the right content. Buy (Buy Now) or Subscribe (Subscribe Now) are examples of regularly used verbs (Subscribe and Get your Discount).

Rules of Creating a Good Landing Page

Aesthetics

Having a shoddy-looking landing page won’t help you develop trust with your visitors. Stay away from low-resolution images and shaky fonts. Aesthetics are important as long as they serve a functional purpose. Getting clients to do the action you want them to is always the most important goal.

Minimalism

The use of bullet points, suggestive images, the logos of prior customers and quotations may all help keep your messaging concise and informative. Get rid of everything that might be a hindrance to your goal (text, clickable elements, images).

Conciseness

Proposed landing page content should be concise. Get rid of everything that isn’t necessary for the desired outcome. Keep in mind that being brief does not necessarily equate to being succinct. The longer the material, the more important it is to keep it as concise as possible (e.g., to explain to a new buyer how our product is superior to the competitors).