10 Statistics to consider when developing a strategy for B2B content marketing

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10 Statistics to consider when developing a strategy for B2B content marketing

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Are you considering a strategy for B2B content marketing in 2022?

Do you want to establish the foundation for a content creation strategy?

Are you interested in revitalizing your current B2B content marketing program?

If you answered yes to any of the preceding questions, we’ve compiled ten statistics to assist you in developing a strategy. Consider the following.

  1. It is critical to have a variety of content for each stage of the buyer’s journey

44 percent of B2B consumers reported consuming three to five pieces of content prior to contacting sales. Additionally, 16% consume between five and seven pieces prior to contacting sales.

  1. Your prospects’ purchasing decisions are influenced by content

According to a recent survey, 67% of respondents indicated that they would rely more on content to guide their purchase decisions in 2021 than they did in 2020.

  1. B2B marketers who are successful invest in content marketing

Content marketing accounts for up to 40% of the marketing budgets of the most successful B2B marketing teams.

  1. Conversion is facilitated by content

According to a recent survey, 60% of respondents indicated that they consider purchasing a product after reading about it.

  1. Content marketing is less expensive but generates more lead

Content marketing frequently costs 62 percent less than traditional marketing but generates three times the leads.

  1. When done consistently, blogging is an effective activity

B2B firms that consistently blog generate an average of 67 percent more leads per month than those that do not.

  1. You must create content for multiple buyer types

Over 80% of non-executive employees have influence over the purchasing process. Something to consider when developing buyer personas.

  1. Your prospects and partners prefer content

Nearly 70% of respondents to a recent survey indicated that they would rather learn about a company through articles and content than through advertising.

  1. SEO is a lead generation technique

For up to 33% of B2B companies, search engine optimization (SEO) is the primary source of new leads.

  1. The majority of purchase decisions are made prior to the involvement of a salesperson

When a B2B buyer contacts the sales team, the majority of the purchase journey, 57%, is already complete.