YouTube, like any large site with a lot of content, has rules for ranking everything. The same way that exams are graded on how questions are answered, YouTube uses a set of criteria that are broader than you might think.
Strangely, search engines notice and promote content that is liked, while unseen but potentially genius content struggles to be noticed and promoted. There is no other obvious way for search engine bots to classify what is valid, relevant, and interesting to read.
Humans help computers by liking videos on YouTube. So, the more likes a video or channel has, the more likely it is to appear in search results.
While the YouTube search engine algorithm does consider the number of likes, there are several other factors to consider if you want to improve your chances of ranking. These are:
- Choosing keywords wisely
- Produce content that people will seek
- Plan to engage your audience
- Useful tags
- Multiply videos watched in one viewing
Choosing keywords wisely
There are many free online articles that teach you how to find and use the best keywords. Paid services are also available. It makes sense to mention popular search terms.
Produce content that people will seek
Find out what people want to know, see, or learn about, then deliver it professionally. People are curious about everything, so take advantage of that.
Plan to engage your audience
YouTube’s search engine rewards members with long-watched videos. Your ranking will drop if viewers leave your video before the end, but this can be avoided.
Also, make sure there’s no wasted time or endless talking sections, and that the whole thing has a gripping start to keep people’s attention.
Useful tags
Being inaccurate won’t win you any fans. It’s fine to be creative, but be honest and include the main keywords.
Multiply videos watched in one viewing
YouTube will be impressed if someone moves from one of your videos to another (or more). Make playlists with related content that is hard to resist.
Overall, we can see that while likes are important, they are not the only factor in a good YouTube search result ranking.