Top 8 reasons why your E-commerce conversion rate is low

Top 8 reasons why your E-commerce conversion rate is low

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You must be worried about your E-commerce conversion rate. If it is low then the worries are even more. For generating good profits and selling your product your E-commerce website have to engage more customers to increase the conversion rate. The best E-commerce sites like Amazon and Flipkart have successfully maintained their high conversion rates over the years. There could be many possible reasons why your sites conversion rate is under performing. We are listing here the top 8 reasons why your conversion rate is low.

SEO

Optimization of your site is the most important aspect of low conversion rate. The keyword research, Navigation and optimization for every device comes under the SEO. Your Keywords must be relevant to the products you are selling. Your customers should feel comfortable while surfing your site to keep them engaged.

You can appoint a professional SEO expert to optimise your site or do it manually. We advise you to learn SEO by your own and use tools like Semrush and Ahrefs to optimise. By this way you can modify the SEO tactics anytime you want.

No call-to-action

It generally happens with most E-commerce sites that the call-to-action is not clear and customers find it difficult to proceed further and buy the product. Even if the customer has decided to convert, if there is no clear call-to-action it takes just few seconds to change their mind. Hence, they leave the site.

You must add the “buy now”, “add to cart” , “call us” buttons on every page of the products. It acts as an amazing trick to increase the conversion rate. If the customer is convinced 90% to convert then a good call-to-action button can make it 100% quickly.

Your call-to-action should be attractive and appealing to the customers. Adding some animations and colors is a great option to increase your conversion rate.

Extra charges

People are mostly attracted to E-commerce sites for great discounts only. We have came across some E-commerce sites that ask to pay some extra fees for shipping or delivering and that’s the reason of low conversion rate.

If you want to increase your conversion rate than making sure you don’t charge any extra money that the customer doesn’t like.

Low grade products

People go where the trend takes them. The products you sell on your website must be upgraded and should fit the customers demand. If you sell those products which don’t exist in the customers mind then you are on the wrong track.

Go to market and visit all the other E-commerce sites to check what they are selling. In this way you can get an idea of being up to date and sell the trendy products only. You must be careful with the quality of your products. If the quality of your products is not good then, it’s sure that the customers will not return ever on your website.

Difficulty in billing process

It is yet another reason of your low conversion rate. Though it is the last stage of getting a sale, customers can leave here also. You must keep a clean and easy billing process for the comfort of your customers. The payment options must include Cash on delivery, Credit & Debit card, Upi, and wallet. People use different payment options, so your E-commerce must include all the possible gateways.

Another way you can provide is the guest billing. It will allow the customers to buy the product without signing up also. The guest billing is also a SEO hack for your E-commerce website.

No copywriting for re-targeting

Most of the E-commerce sites usually don’t focus on re-targeting the customers. Without re-targeting it is very much difficult to convert a 1 time customer to the regular customer. Writing copy for your customers and mailing them is the best way of re-targeting which is combined called Copywriting.

Copywriting has the power to increase your conversion rate. Your copy should be compelling and generate sales. You can send copies on your customers emails. Copywriting is not an easy job, So we advise you to appoint a professional Copy writer.

No tracking of order and updating

Customers always like to be update with their products status. You must provide a live tracking of the products from the time they are ordered. As said in updating, customers should get confirmation emails from your side on different stages of buying the product.

The product must be delivered on the fixed date and in case any delay you have inform the customer. Not following these steps can make a bad impression on your customers. Your E-commerce must not follow any malpractice in order to attract the customers.

Customer support

Customer support is also a major component of increasing your conversion rate. Despite all the information provided on your E-commerce website, customers can have some extra queries too. For that, you have to add a live support option on your website. It should be available 24-7. You can also use chatbots with the answers of expected questions.

It acts as an SEO hack of your website. The live support can include the phone number which must be working every time efficiently. The customer support should be clearly visible to your customers and not hidden.

The conversion rate varies greatly from industry to industry. To get a quick idea of where you stand, enter your conversion rate and category in the marking tool below and find out if your conversion rate is higher or lower than average:

Above were the 8 most important aspects which can be missing in your E-commerce website. Check and resolve these issues to increase your conversion rate. If still you have any questions then let us know in the comment section.