Table of Contents

• Align your Content with your Customers’ Decision-Making Process
• Email Marketing is still the best tool to reach out
• Make use of pay-per-click advertising
• Social Media Marketing is not just for B2C
• SEO for a better reach

1. Align your Content with your Customers’ Decision-Making Process

Before you start showing your potential customers what you have to offer, it is first important to show them how your product will address their needs. Because, if a prospect has landed on your website, it means he is just doing his research and is far from making a purchase.

Jump into the opportunity and provide your prospects with the information he needs. So, if you have a product, instead of shoving it down their throat, it is better, you engage with them through some expertise-related content. Involve your subject matter experts in the content creation process, to guide and connect with your potential customers through their buying journey.

Additionally, if you haven’t considered adding video as part of your content marketing strategy, it is high time you did. As per Forbes, the average user spends 88% more time on a website with videos. And the prospect/target customer who watches your product videos are more likely to buy the product.

You can make use of YouTube videos to showcase your product and align it with your content to help your customers to understand your product better. This would ultimately aid in performing digital marketing for manufacturers, in an effective and fruitful way.

2. Email Marketing is still the best tool to reach out

Email marketing is still a preferred choice for connecting with your customer as it is quick and direct. Your content must have the power to attract your prospects, nurture the relationship, and to close the business deal. Also, make sure it is mobile-friendly.

Moreover, email is apparently the first thing people check in the morning. To drive home the point, how many times did you check your email throughout the day? There, you get it!

Your prospect has landed on your website but you realize that they are not yet ready to buy your product. What do you do next? Entice them with offers and updates. But how? Email marketing, of course! In order to showcase your product to your prospective customer, you need to reach out to them.

What better way than sending emails? However, most businesses get it all wrong when they send bulk emails to every user on their list. There’s no one-size-fits-all approach to email marketing. So, before you start shooting emails to your prospective customers, you need to fine-tune all your emails and maybe even personalize it.

3. Make use of pay-per-click advertising

Another one of the most important marketing strategies for manufacturers comes in the form of advertising but not the kind of advertising that you might expect. Pay-per-click, or PPC, is a modern advertising method that involves placing ads on search engine results pages (SERPs) and other web pages.

PPC ads are typically inexpensive and can have very high returns on investment for manufacturers or distributors. They contain just a sentence or two of copy with a link to your website, but the biggest benefit is that you only pay for them when they are clicked — not when they are viewed.

If you are not ranking very well on search engines, PPC ads can be an enormous benefit to your brand, as they allow you to control exactly how much money you spend to find exposure in search engine results. The reports are also very detailed, so you’ll know exactly how much you spent on each click, how many people clicked each ad, which ads attracted the most clicks, and how many phone calls or emails you received as a result.

One of the major benefits of PPC is that results are instantaneous. As soon as ads are clicked to go live, they can start driving qualified traffic to your website. This is especially helpful if you’re looking to quickly increase leads without exhausting your budget or employees.

4. Social Media Marketing is not just for B2C

The accelerating change of pace in technology, especially mobile technology, has played a major role in the impact of social media. With social media marketing, manufacturing companies can make use of social media websites like Facebook, LinkedIn, Twitter, Instagram, etc., to promote their product and services.

It allows you to make a meaningful connection with your audience, and to increase brand awareness. You can even make use of social media to engage with your customers during the product development phase to gain insights and feedback.

LinkedIn is one of the major influences in the buying cycle of B2B customers. It is like attending a mega trade show to connect, find, and quickly gain access. Use it to share your product’s photos, videos to educate your potential customers.

5. SEO for a better reach

Another major aspect of doing digital marketing for manufacturers is paying attention to Search Engine Optimization. This ensures that your business gets organic reach and views.

What’s attractive is that through SEO, there is no need for you to spend money on paid advertising or boosting a post for promoting your business. Plus, brand credibility is better when you have organic views and reach.

Having your website well optimized for trending and most-searched and relevant keywords, among other things key to SEO, ensures that your business gets noticed by potential buyers.

And if you make it to the very first page of the Search Engine Results Page, my dear friend, you have hit the bull’s eye!