Several factors contribute to organic website traffic. Link building is important, but it is not the only factor that affects your ranking. Other factors can help you increase traffic to your website.
This blog will discuss some best practices for increasing Google traffic.
- Focus your energy on SEO
- Publishing good and quality content
- Better and Enhanced UX
- Make Use of Video and Image
- Make Use of Social Media
- Improve the server’s response time
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Focus your energy on SEO
When it comes to your website’s performance, you can’t ignore SEO.
Before starting any marketing campaign, make sure your website is optimized for search engines. Develop a long-term link building strategy and identify all the parameters that will help you optimize your website.
SEO is not a way to increase Google traffic, but it is an essential process for any website. Search engines are still the most influential free traffic sources.
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Publishing good and quality content
While there are many ways to improve your online performance, content remains one of the best ways to rank your website.
A website’s content defines it. The audience will visit your website to learn more about it. Your website’s content should be in-depth and relevant to your niche.
According to researchers, websites that host in-depth articles usually get the most visitors. They say it doesn’t take many articles to get the most visitors.
It is a fact that your website traffic will increase significantly once Google recognizes your site as the destination for specific content.
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Better and Enhanced UX
A better on-site user experience can increase page views.
Google constantly updates its website quality grading algorithm. Google’s search algorithms measure how long a user can stay by your side. These algorithms can significantly improve or degrade your performance. You can’t use old tactics to beat the competition.
Today’s websites should simplify navigation, remove clutter, and focus on essential value and reliable web hosting to increase user satisfaction and search ranking.
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Make Use of Video and Image
Users prefer videos and images over text. Creating exciting, useful, and informative videos can help you engage your audience. But keep your website link on the video screen.
Users will soon click through to your website if you can create engaging content.
Similarly, include your website URL in each image you design.
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Make Use of Social Media
We live in the age of social media, so we cannot ignore its power. Internet users have a virtual home here. Compared to search engine searches, people are actively looking for businesses on social media.
A company cannot ignore social media. Thus, a business must be active and authoritative on social media. That’s why every company should hire social media marketing services.
Include your website link, share content daily, and use videos to promote. Create natural and engaging content and watch the results soar.
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Improve the server’s response time
A website owner’s main concern is user satisfaction. A happy visitor stays longer, resulting in a higher ranking.
So, website speed is a factor that must be smooth and effortless. In order to provide a convenient online experience, website speed is critical.
Google also considers website speed when ranking websites. The time to first-byte, or the server’s response time to the first request, may be more critical than page speed.
The first impression is the last impression, so make it count for your users.