As the year comes to a close, our thoughts turn to 2022. It may seem odd to be planning future social media campaigns now, but things move quickly in social. Take a look at the following ideas to help you start the year with great social media content.
- Leveraging on Video
- User generated content (UGC)
- Engage people
- Diversify
Leveraging on Video
Video is here to stay in 2022 and beyond thanks to social media platforms.
Videos on social media include pre-recorded videos (like Reels on Instagram), live videos (which allow you to interact with your audience in new ways), and short videos (like Snapchat’s).
Social media video defies categorization. People prefer digestible content, especially in the first few seconds (with a strong title or thumbnail).
In 2022, make sure your social media strategy includes video.
User generated content (UGC)
While UGC is not new, it is still in its infancy. You could aim for a breakthrough in 2022.
Sharing user-generated content (UGC) can be done in a number of ways, including sharing photos and videos, soliciting testimonials and stories from customers (particularly effective on Facebook and Instagram), and hosting contests where users can submit their own content (or something they created based on your company).
Allow UGC contributors to speak for themselves, even if you provide guidelines for the content they should create, where they should post it, and how they should do it.
For context, Apple has been doing this with #ShotOniPhone, where users send in images created on the devices.
Engage people
Too many brands are hesitant to invite engagement. In reality, you should actively solicit engagement from your followers, especially in 2022, when there is so much noise online.
How to increase social media engagement? If you want to create a community, you need to create content that people can contribute to. Your content strategy will vary depending on the platform. Asking questions can start discussions.
Engaging with other social media users, especially industry influencers, is vital. Conversations with them may lead to future brand-to-brand collaborations.
Your comments and replies are all part of your social media content, so craft them carefully and with your brand’s voice.
Diversify
Brands are now discovering how to celebrate audience diversity. Brands that recognize this and make it a priority in their social media will find that they build stronger relationships with their audiences.
How do you accomplish this? By considering the demographics of your brand’s social content, including marginalized voices in your campaigns, and determining your target demographic. It’s obvious that the people who engage with your social content are not all the same, and they value brands that prioritize diversity, equity, and inclusion. Take control of the situation and organize campaigns that will help make 2022 a more inclusive and authentic year.