It is critical for your company to stay up to date on the latest trends and statistics in video marketing because it has evolved significantly over the years. Given that we are now in the second half of the year 2021, it is critical to review some video marketing statistics that can help you market your company more effectively.
Throughout this article, you will learn about all of the important statistics that you should be aware of. With the help of these statistics, you will be able to better understand the current and future significance of video marketing.
It is on Thursdays that 22% of all business videos are watched on the internet
If you’re involved in video marketing, you may have noticed that disagreements over the best time to launch a video are fairly common. Because business videos are most frequently viewed on Thursdays, you can take advantage of this day to share valuable content with your audience.
In the absence of a Thursday, Wednesday is an excellent day to publish such content online, as business video views increase by 18 percent on Wednesdays. This is due to the fact that business leaders are typically preoccupied with pressing matters at the beginning of the week. As the week progresses, they have more time to navigate and browse such content on the internet.
When it comes to B2B video marketing, desktop computers account for 87% of all views
It’s easy to believe that mobile devices are responsible for the majority of content consumption these days, but desktop users account for 87 percent of B2B content consumption. It is critical to consider the significance of the figure, given its size and significance.
This is due to the fact that the vast majority of B2B content’s target audience is made up of people who are browsing the web from their places of employment. When you make your business-to-business videos desktop compatible, viewers will have a more engaging viewing experience, which is beneficial to you.
Businesses distribute video content to their customers through their websites 85% of the time
However, despite the fact that there are numerous ways to share and distribute videos on sites such as YouTube, Facebook, and other social networking sites, businesses prefer to use their own website as the primary distribution channel for videos 85 percent of the time.
It is more likely that viewers will discover additional online content when brands embed videos on their websites when they embed videos on their websites. In addition to highlighting the company’s achievements, these high-quality corporate videos serve to demonstrate how appealing a company is as a place to work.
In 56% of cases, businesses prefer webinars over other types of video content
Finding the right type of video content to post on a company’s website for marketing purposes can be difficult. In 56 percent of cases, they prefer to attend webinars. With regard to corporate investments, social media videos and product guides are second only to webinars in terms of expenditures.
In addition to the fact that there are numerous webinar formats that can be used to increase company profits, webinars are also one of the most effective forms of video marketing. Viewers can express their opinions on issues that will be relevant in the future through the use of such videos.
Metrics are used by 85% of businesses to determine the effectiveness of video marketing
It is expected that companies’ reliance on ultra-detailed metrics will increase significantly over the next few years. Moreover, 11 percent of those surveyed stated that they used advanced metrics, such as viewer drop-off rates and heat maps, to determine the effectiveness of online videos that they had published.
Some businesses continue to be skeptical, but they must realize that using video metrics can reveal what is working and what is not so that a few details can be tweaked in order to improve results.
The average length of a business video is less than two minutes
2020 video marketing trends suggest that business videos should be brief and succinct, rather than long and drawn out. While 73 percent of videos uploaded are under two minutes in length, only about 2 percent of videos uploaded are longer than ten minutes.
The primary goal of video content is to maintain the attention of the audience throughout the duration of the video. When you make a video longer than it needs to be, viewers may lose interest, and they may miss out on important information and facts that you would have liked them to know about the subject.
Small and medium-sized businesses employ both internal and external video production resources
It is estimated that 57% of small and medium-sized businesses successfully achieve their video production objectives by utilizing both internal and external resources. Making use of internal resources first, and then bringing in external resources to supplement them, is actually quite prudent.
Businesses of all sizes, in the majority of cases, rely heavily on their own internal resources. Businesses can increase the effectiveness of their existing resources by developing the skills of existing employees or even by hiring video production experts to help with the production.
If a video is less than a minute, 68% of the audience will watch the entire video
According to another statistic, if your video is less than a minute in length, 68 percent of viewers will watch it through to the conclusion.
A video marketer’s job requires them to be able to convey the greatest amount of valuable information in the simplest and most effective manner possible in the shortest amount of video time. This is especially important if your brand has not yet earned the trust of the viewing audience.
These statistics will undoubtedly be of assistance to you in optimizing your current video marketing strategies.. By following these emerging trends, you can significantly increase the success of your company by improving your video marketing efforts.
Making videos to document important milestones in your business’s development is certainly doable, regardless of the size of your organization.
If you keep these statistics in mind when developing video marketing strategies, you will undoubtedly be able to maximize your potential for marketing your company through videos and reach your target audience significantly more effectively.