It’s no secret that email marketing is one of the most profitable methods of audience targeting.
Indeed, nearly 70% of small businesses rely heavily on email marketing as a primary method of communication with their customers. Additionally, your tone does not have to be formal—you can incorporate emojis into your messages as long as you do so creatively.
Not sure where to begin? We have all the information you require.
Let’s go over everything you should keep in mind when sending emails with emojis.
1. Use Them Appropriately
It’s unsurprising that emojis are effective in email marketing when used appropriately—the emojis you use should match the tone of your message.
For instance, you would not want to include smiley faces or laughing emojis when announcing the departure of a key member of your company. The same can be said for using sad emoji in conjunction with happy news.
By and large, you should avoid using sad emojis entirely, as they may elicit a negative emotional response from your audience.
2. Subject Lines Are Prime Real Estate
Perhaps the best place to use emojis is in the subject line of your email, especially given the variety of creative ways to do so. Animal emojis, in particular, are extremely popular.
For example, a business that provides horseback riding lessons could use a horse emoji in the subject line of its marketing emails. Additionally, this emoji can be used in other contexts for various businesses when discussing horsepower vehicles, track & field events, and so on.
However, it is generally recommended that you use no more than one emoji per subject line. Otherwise, this could be visually overwhelming and lend an air of unprofessionalism to your business.
A strategically placed emoji can frequently mean the difference between a user skimming their inbox and opening your message. Therefore, do not overlook the utility they provide.
3. Don’t Spam
Limiting your overall use of emojis in the body copy of your email is also a good idea.
Consider emojis as a kind of’spice’ that enhances the overall flavor of your message. If they are used excessively, they can completely ruin the experience and render your message ineffective.
This may also result in people unsubscribing from your email list in some cases.
Rather than that, use emojis to inject some life into the end of a sentence or paragraph. They’re also effective when used at the conclusion of your message, as they help your message conclude positively.
4. Avoid Emojis That Could Be Misinterpreted
Unfortunately, many businesses have made the error of incorrectly using certain emojis. This is frequently the result of researching the Moji’s actual definition rather than its social significance. For instance, tired emojis are frequently misinterpreted as sad (or whiny, in some cases).
Others (such as the emoji for the ‘information desk’) may come across as sassy or rude. As a result, it’s critical that you fully understand the social context of each emoji you intend to use in order to avoid any awkward interactions with your audience.
It is not impossible for a single negative interaction to create a negative impression of your brand, which you will want to avoid at all costs.
5. Brand Your Emojis
If an emoji already exists that corresponds to your brand, you should use it as frequently as possible to effectively brand this icon. For instance, the aforementioned facility that offers horseback riding lessons could incorporate horse emojis into their marketing efforts on a consistent basis.
Over time, their audience will be unable to think of or use that emoji without associating it with that business.
Bear in mind, however, that this does not apply to every situation. A clothing brand that specializes in designer clothing or skater fashion would benefit from refraining from using the T-shirt or denim jeans emojis. While these emojis represent clothing, they are insufficiently specific for that particular company to use to support their brand.
6. Focus on the Most Popular Options
As you might imagine, not every emoji is appropriate in every situation. As a result, you’ll want to prioritize using the most popular ones in order to achieve the desired result.
It’s worth noting that the crying emoji is typically. used to convey sentimental feelings. For instance, someone may use the crying emoji alongside a photo of new-born puppies on social media. If the crying emoji does not adequately convey this type of situation, it is best to avoid it entirely in that message.