1. About the Appointment Company: Speridian Technologies Executive: Aaron Horvath Position: Head of Marketing – CaseXellence Responsibilities: Lead the marketing strategy for the CaseXellence…
Chevin Fleet Solutions’ marketing chief Will Wycks discusses future product strategy
1. Overview Company: Chevin Fleet Solutions Executive: Will Wycks, Chief Marketing Officer Focus: Future product roadmap, digital transformation, and market expansion strategies Context: The…
ALDO Group selects P3 Media as digital marketing agency for its global brands
1. About the Appointment Agency: P3 Media Client: ALDO Group Scope: Global digital marketing strategy, including social media campaigns, e-commerce promotions, content creation, and…
SWBC appoints Angelica Palm as its new Chief Marketing Officer
Executive Appointment: Chief Marketing Officer SWBC has appointed Angelica Palm as its new Chief Marketing Officer (CMO), bringing over 20 years of senior marketing…
TikTok’s global marketing chief announces departure from the company
Key details of the departure Executive: Sofia Hernandez Company: TikTok Role: Global Head of Business Marketing & Commercial Partnerships Tenure: Nearly six years Reason…
Robinhood launches $695 platinum-plated card as bold marketing stunt
Overview Financial services platform Robinhood launched a $695-per-year platinum-plated credit card as part of a bold marketing and product strategy to reposition the company from…
Form.io appoints Laura Madden as Director of Marketing and Social Media
Leadership announcement Key details of the appointment Role: Director of Marketing, Social Media & Market Engagement Company: Form.io Headquarters: Dallas, Texas Announcement date: March…
Kyoto Futons names Airsprung executive Paul Little as new sales and marketing director
Key details of the appointment Role: Sales and Marketing Director Company: Kyoto Futons Previous employer: Airsprung Group Announcement: March 2026 Little joins Kyoto Futons…
Amperity appoints Bridget Perry as Chief Marketing Officer to drive AI-led enterprise growth
Key details of the appointment Leadership role and responsibilities As CMO, Perry will lead Amperity’s global marketing organization, including: Brand and market positioning Communications…
Wendy’s launches $100K ‘Chief Tasting Officer’ campaign in viral marketing push
Wendy’s Launches $100K “Chief Tasting Officer” – Full Details What the Campaign Is Wendy’s has launched a nationwide contest to recruit a Chief Tasting…
Epsilon bets against the LLM marketing hype with a quieter AI strategy
What Epsilon Says About AI and LLMs Rather than jumping into the “large language model (LLM) hype cycle” — where big, generic models are…
Allied Global Marketing announces several new senior hires
New senior appointments The agency added leadership across creative, production, and client services: Jonathan Woods – Production Director Brings extensive experience delivering large-scale integrated…
SHEIN’s US influencer marketing director reveals the secret behind successful brand partnerships
SHEIN’s U.S. Influencer Marketing Director Reveals Secrets Behind Successful Brand Partnerships Jennifer Brown, Director of U.S. Influencer Marketing and Talent Partnerships at SHEIN, recently…
Triangle Direct Media celebrates 20 years as a leading digital marketing agency
Triangle Direct Media Marks 20th Anniversary Triangle Direct Media (TDM), a full‑service digital marketing agency based in the United States, is celebrating its 20th…
M+C Saatchi appointed integrated marketing agency for US Soccer ahead of the 2026 FIFA World Cup
Appointment Details: What the Deal Involves Who: M&C Saatchi North America has won the integrated marketing account from the U.S. Soccer Federation. The appointment is…
BrewDog’s brand health questioned amid stalled growth, reports Marketing Week
1. Brand Health Declines to Record Low According to YouGov BrandIndex data, BrewDog’s brand health — a measure of public perception and sentiment — fell…
Bitget Wallet CMO Jamie Elkaleh shares insights on crypto’s new marketing strategy
Overview: New Marketing Strategy for Crypto Wallets Jamie Elkaleh explains that the focus of crypto marketing is shifting as wallets like Bitget Wallet evolve…
UB School of Management to host conference on effective AI use in marketing
Conference: “Effective Uses of AI in Marketing” Host: University at Buffalo (UB) School of Management’s Center for Marketing Analysis Date & Time: March 27, 2026 — 8 a.m….
Yoobi’s Sarah Leinberger explains the role of purpose in modern marketing strategy
Purpose as a Foundation — Not a Side Project Sarah Leinberger, Vice President and Head of Marketing at Yoobi, explains that brand purpose isn’t something…
Nearly a Quarter of Email Lists Become Inactive Every Year, Report Finds
Nearly a Quarter of Email Lists Become Inactive Every Year, Report Finds — Full Details 1. What the Report Covered The report—conducted by email…