1. The Strategy: “Product-Led Growth” (PLG) 2.0 In the past, marketing brought people to the product. Today, the product is the marketing. The “Aha!” Moment…
Digital Marketing
How AI-Powered Image Editing Is Transforming Modern Marketing
1. Radical Efficiency: From Hours to Seconds The most immediate impact is the collapse of production timelines.3 Tasks that previously required specialized software skills…
Practical Marketing Tips for Agricultural Businesses
1. Build a “Transparent” Brand Modern consumers don’t just buy a product; they buy the story behind it. Define Your USP: Is your produce organic?…
Instacart Agrees to $60 Million FTC Settlement Over Deceptive Marketing Practices
1. Summary of the FTC Settlement What happened: Instacart — the U.S. grocery‑delivery platform — has agreed to pay $60 million in refunds to consumers to…
Mailchimp Ranked #1 as the Best Email Marketing Platform for Small Businesses
Official Ranking: Mailchimp #1 for Small Businesses A recent evaluation by Expert Consumers ranked Mailchimp as the top email marketing platform for small businesses…
How to Protect Your Email Account from Spam Messages
What Is Spam and Why It Matters Spam emails are unsolicited messages sent in bulk — often advertising products, scams, phishing attempts, or malware…
YouTube AI Accused of Banning Channel Over Business Email in Video Description
What Happened: Channel Banned Over Business Email in Description Event: YouTube’s automated moderation system — increasingly powered by AI — came under criticism after…
How Businesses Should Respond to Email Impersonation Attacks
What Is an Email Impersonation Attack? Email impersonation attacks occur when attackers craft messages that appear to come from someone trusted (an executive, vendor,…
Hyundai Group Targeted by Bitcoin Extortion Email as Police Investigate Copycat Attack
Case Study 1 — Hyundai Group Bomb Threat Email & Evacuations Incident Summary On December 19, 2025, **Hyundai Group’s headquarters and a major Hyundai Motor Group office…
Cisco Confirms Active Zero-Day Exploitation Targeting Secure Email Products
What Cisco Confirmed Cisco has acknowledged an actively exploited zero‑day vulnerability (CVE‑2025‑20393) affecting its Secure Email products — specifically: Cisco Secure Email Gateway Cisco Secure…
VIP customer emails and loyalty building
Introduction In the competitive world of modern business, customer retention has become as crucial as customer acquisition. While attracting new customers remains a priority, cultivating…
Seasonal email marketing tactics for retailers
introduction Seasonality has always shaped retail, influencing what consumers buy, when they buy, and how they expect brands to communicate with them. From year-end holidays…
Can High-Impact Marketing Revive JCPenney’s Brand?
Why JCPenney Needs a Brand Revival JCPenney has been struggling for years with declining foot traffic, store closures and a shrinking share of fashion‑oriented shoppers…
Seven Key Trends Shaping B2B Marketing in 2026
1. AI‑Driven Personalization & Operational AI What it is: B2B marketers are moving past early AI experimentation to operational, revenue‑centric AI systems — from…
How Evidence-Based Marketing Delivers Measurable Results
What Is Evidence‑Based Marketing? Evidence‑based marketing means making decisions grounded in data, testing and research rather than “gut feel” or tradition. It uses metrics,…
Best Digital Marketing Platforms to Watch in 2026
1. AI‑Driven Advertising & Campaign Optimization Fluency (AI Ad Automation) Why it matters: Fluency’s adtech platform uses agentic AI to automate and optimize advertising…
Connected Packaging and the Rise of Nostalgia-Driven Marketing Explained
What Is Connected Packaging? Connected packaging refers to physical product packaging that bridges the physical and digital worlds by integrating technology such as QR…
What PepsiCo’s Super Bowl Ad Strategy Reveals About Its Evolving Beverage Marketing
PepsiCo’s Super Bowl Marketing: A Strategic Lens on Beverage Marketing Evolution PepsiCo has long used the Super Bowl not just to air commercials but…
Product launch email strategies
Introduction In today’s fast-paced digital marketplace, a successful product launch can make the difference between a brand becoming a household name or fading into obscurity….
Lead nurturing email sequences
Introduction In today’s highly competitive digital landscape, businesses are increasingly realizing that attracting potential customers is only half the battle. Capturing leads through online forms,…