Story Summary On 3 November 2025, M&C Saatchi confirmed it had received an unsolicited acquisition approach of about £50 million from Brave Bison for its division M&C…
Digital Marketing
Why Artificial Intelligence Is Set to Expand Marketing Budgets — Not Reduce Them
Why AI Leads to Bigger Marketing Budgets 1. AI is shifting from cost‑cutting to growth‑enabling A study by IBM found that retail and consumer‑products…
Origin Strengthens Team with Appointment of New Senior Marketing Executive
Company & Appointment Origin (a pharmaceutical packaging partner) has announced the appointment of Charlotte Mews as Senior Marketing Executive. (packagingnews.co.uk) The announcement was made…
Marks & Spencer Adopts Digital-First Strategy for Its Christmas Marketing Campaign
Marks & Spencer’s Digital-First Christmas 2025 Campaign — Full Details Campaign Overview M&S has unveiled a “product-first” Christmas campaign for its Fashion, Home &…
Using AMP emails for interactive experiences
Introduction In today’s fast-paced digital landscape, capturing a recipient’s attention through email has become increasingly challenging. Traditional static emails, while informative, often fail to engage…
How predictive analytics is transforming email marketing
Introduction In the contemporary digital landscape, businesses are continually seeking innovative ways to engage their audience, build lasting relationships, and drive sales. Among the myriad…
The rise of AI-driven email campaigns
Introduction Setting the Stage: AI’s Influence on Digital Marketing and Why Email Remains Vital In the past decade, the digital marketing landscape has undergone a…
Emerging email marketing trends in 2025
introduction In the rapidly evolving digital landscape of 2025, email marketing is undergoing a significant transformation. What was once a relatively straightforward channel—sending out monthly…
The impact of email design on conversion rates
introduction In the digital age, businesses are continuously seeking effective strategies to reach their target audience and build long-lasting customer relationships. Among various digital marketing…
Strong Refining and Marketing Margins, Plus LPG Incentives, Set to Boost OMC Profits in H2
What’s driving the improvement Analysts expect OMCs in India to see a revival in earnings in the second half of FY 2024‑25 (H2) due to…
Merkle Partners with Airship to Launch Mobile Loyalty Accelerator for Salesforce Marketing Cloud
What is the announcement Merkle (a dentsu company and global customer‑experience transformation consultancy) has entered into a strategic partnership with Airship to create a…
How frequency affects open and click rates
introduction Email marketing remains one of the most effective channels for engaging audiences and driving conversions. However, success in this channel relies heavily on strategy,…
Lenox Advisors Appoints Colleen Tinch as Senior Vice President and Head of Marketing
Appointment Details Lenox Advisors, Inc., an affiliate of NFP Corp (which in turn is part of or affiliated with Aon plc in the U.S. broker/insurance…
IRIS Software Group Names Marissa Carlson as Chief Marketing Officer to Drive Growth and Expansion
Key Facts & Announcement According to publicly available announcements, IRIS Software Group appointed Alys Reynders as Chief Marketing Officer on 25 September 2023. (IRIS) The announcement…
Google Unveils Experimental DeepMind AI Tool to Help SMBs Scale Marketing Faster
Key Facts & Launch Overview Google officially announced the tool on October 28 2025. (blog.google) The tool is a public‑beta experiment, currently available in English in…
Why Modern Advertisers Should Reconnect with Broadcasters in the Digital Marketing Era
1. Context & Why This Matters Over the past decade the advertising industry has shifted heavily into digital: programmatic display, social, mobile, search. However,…
New Business Email Protection Technology Blocks Phishing Attack Behind NPM Breach
What happened On 8 September 2025, threat actors launched a sophisticated phishing campaign targeting developers in the npm ecosystem, notably the maintainer account of “qix” (Josh…
The role of storytelling in email engagement
introduction In today’s digital landscape, email remains one of the most effective tools for brands and organizations to communicate with their audience. Despite the rise…
How to balance automation and human touch in email marketing
Introduction In the ever-evolving landscape of digital communication, one marketing channel has stood the test of time: email. Despite the rise of social media, influencer…
The Ideal Delivery Rate, Open Rate, and Click Rate in Email Deliverability – 2025 – Till Date
Outline Section I: Email Deliverability Introduction Section II: Ideal Delivery Rate Section III: Ideal Open Rate Section IV: Ideal Click Rate Section V: How to…