What we mean by “CRM + Email-Marketing” In 2025 you’ll find that many tools blur the lines between pure email marketing platforms and full…
Digital Marketing
Why email remains the most trusted digital marketing channel
Introduction In today’s fast-paced, technology-driven world, businesses cannot afford to ignore the digital landscape. With the proliferation of the internet, social media platforms, and mobile…
The relevance of email marketing in 2025
introduction In the fast-evolving landscape of digital marketing, one channel remains consistently powerful, cost-effective, and under-appreciated: email marketing. As we move through 2025, the relevance…
Cloudflare introduces an email service, taking on Amazon SES and SendGrid
Cloudflare has introduced a new email service aimed at developers, positioning itself as a competitor to established platforms like Amazon SES and SendGrid. This service,…
How to use Webmail to send Cold email
What is “cold email” and why webmail matters A cold email is an unsolicited email sent to someone who hasn’t explicitly requested or opted…
How To Setup Outlook Email: A Step-by-Step Guide
Step 1: Create or have your email account ready If you don’t already have an email address, go to the Outlook website and create a…
The continued dominance of short-form video content and its impact on marketing strategies
What we mean by “short‑form video content” Short‑form videos are usually defined as video clips lasting a few seconds to a few minutes (often…
Skechers is facing litigation in Washington state over alleged violation of email-marketing laws
What’s going on A putative class-action lawsuit is filed (in federal court) in Washington state: Liss et al v. Skechers USA Inc., Case No….
The State of Email 2025 Reports
What the report is & its scope The “State of Email Reports” are annual (or frequent) research publications from Litmus (now part of Validity)…
AI and owned‐media strategies taking centre stage in email marketing
What we mean by “AI & owned-media in email marketing” Owned media refers to channels and content that a brand fully controls (its email…
Email Marketing tools is projected to exceed US $14 billion by 2027
The global email marketing software market is experiencing significant growth, with projections indicating it will exceed US $14 billion by 2027. This expansion is driven…
How to increase inbox delivery by 100%
Increasing email inbox delivery (deliverability) by 100% is ambitious, but it’s achievable by following a comprehensive strategy that combines technical setup, content optimization, and engagement…
11 best email marketing tools for insurance companies
The insurance industry, which relies heavily on trust, long-term relationships, and clear communication of complex information, requires specific features from an email marketing tool.1 The…
SEO Industry Shakeup: Surfer SEO Joins Positive Group in Major Acquisition
On October 21, 2025, Surfer SEO, a leading Polish AI-driven content optimization platform, was acquired by Positive Group, a French technology company formerly known as…
The AI Overview Edge: The Key Strategies That Get Brands Featured (and the Mistakes That Get You Ignored)
To secure a prominent position in Google’s AI Overviews—a feature that consolidates information from various sources into a single, AI-generated snippet—brands must strategically align their…
The Mindset Shift: Why You Need to Treat SEO as Infrastructure, Not Just a Tactic
Treating SEO as infrastructure rather than a mere tactic is a transformative mindset shift that aligns digital visibility with long-term business growth. This perspective acknowledges…
Stop the Rewrite: Understanding Why Google ‘Steals’ and Changes Your Best Headlines
Google’s practice of rewriting title tags in search results has become a significant topic of discussion among SEO professionals. Recent studies indicate that Google alters…
How to Implement Social Proof Effectively on Your Homepage
Introduction In today’s digital-first economy, where consumers are constantly bombarded with information and marketing messages, trust has become the cornerstone of successful online interactions. Whether…
How to Design Push Notifications That Don’t Annoy Your Users
Introduction In an age where digital communication shapes nearly every aspect of daily life, the way brands, applications, and platforms connect with their audiences has…
PPC in 2026: The AI & Automation Trends You Must Master to Win Visibility
PPC in 2026: The AI & Automation Trends You Must Master to Win Visibility Executive summary (TL;DR) By 2026 paid media will be dominated…