What’s happening & why it matters A recent report by Abnormal AI found that 98% of security leaders now view mis‑directed emails (i.e., emails…
Digital Marketing
Cybercriminals Adopt Sophisticated, Targeted Tactics to Evade Traditional Email Security Systems
What’s happening Cyber‑attackers are evolving well beyond mass‑spam blasts and generic phishing emails. Modern threats are characterised by: Highly targeted campaigns (spear‑phishing, business email…
As Email Attacks Surge, eMazzanti Technologies President Urges Wider Adoption of DKIM and DMARC Authentication Protocols
Here are detailed case studies and commentary on the announcement by eMazzanti Technologies and its president Carl Mazzanti, urging wider adoption of email authentication protocols…
2 Billion Email Addresses Exposed — All Indexed in ‘Have I Been Pwned’ Database
What’s been revealed Security researcher Troy Hunt announced that HIBP indexed approximately 1,957,476,021 unique email addresses (rounded to ~2 billion) from a large credential‑list corpus….
Getsitecontrol Launches Five Free Email Marketing Tools to Help Brands Boost Engagement
What was announced Getsitecontrol has released a free toolkit of five standalone generators designed for email‑marketing campaigns. (FinancialContent) These tools include: Calligraphy Generator –…
Hostinger Aims to Reinvent Email — Leveraging Artificial Intelligence for the Future of Communication
What’s been announced Hostinger has introduced Hostinger Mail, a new email offering “built from the ground up” with AI‑first design, aimed at cutting time…
Essential Checklist: How to Identify a Suspicious Email Message Before It’s Too Late
What is at stake When a malicious email slips through, it can lead to: Credential theft (logins, banking details) Malware/ransomware installation via attachments or…
DSJ Keep Learning Updates RTA Email System to Enhance Investor Communications
What was announced DSJ Keep Learning Limited (formerly DSJ Communications Limited, listed as “KEEPLEARN” on the NSE/BSE) announced that its registrar & share transfer agent (RTA),…
Re-engaging inactive subscribers with win-back campaigns
Introduction In the rapidly evolving landscape of digital marketing, businesses are no longer just competing for visibility—they are vying for sustained attention, meaningful interaction, and…
Creating automated email workflows that convert
Introduction In today’s fast-paced, digitally driven world, marketing has undergone a profound transformation. The rapid evolution of technology, coupled with shifting consumer behaviors and expectations,…
Cybersecurity Focus: Proven Strategies to Stay One Step Ahead of Email Scammers
Cybersecurity Focus: Staying Ahead of Email Scammers Email remains the most common vector for cyberattacks, including phishing, business email compromise (BEC), ransomware, and credential…
Canva CEO Reveals She Avoids Email and Slack on Her Phone: “When I Shut My Laptop, I Tune Out
Key Highlights Melanie Perkins, CEO of Canva, revealed in interviews that she avoids checking email and Slack on her phone. Her reasoning: To protect…
Lawsuit Claims Hanes Boosted Sales Using Misleading ‘Last Day’ Promotional Emails
What’s going on Attorneys working with the site ClassAction.org are investigating whether Hanes sent marketing emails to Washington state residents with subject lines that…
10 Email Phrases That Make Your Co-Workers Cringe, According to a New Survey
What the survey findings say Most annoying or stress‑inducing phrases A survey published via the Perkbox blog (1,928 people) found the most annoying email…
Beware of Typos: Simple Email Mistakes Are Leading to Major Security Breaches
Why “just a typo” matters What may seem like a minor email error or simple address or domain misspelling can escalate into significant security…
Cybercriminals Adopt Sophisticated, Targeted Tactics to Evade Traditional Email Security Systems
Cybercriminals Adopt Sophisticated, Targeted Tactics to Evade Traditional Email Security Systems — Full Details . Executive summary (TL;DR) Attackers have moved from wide-spray, noisy phishing…
Loop Marketing vs. Inbound Marketing: Key Differences and Strategic Insights
Loop Marketing vs. Inbound Marketing: Key Differences and Strategic Insights Introduction In the evolving landscape of digital marketing, strategies have shifted from one-way communication…
Crafting effective email funnels for lead nurturing
Introduction In today’s digital marketing landscape, connecting with potential customers goes far beyond simply capturing their attention. Brands that succeed in converting prospects into loyal…
How to segment your audience for maximum ROI
Introduction In the contemporary marketing landscape, businesses face the dual challenge of capturing consumer attention while ensuring the efficiency of their marketing spend. One of…
The next big innovations in email marketing platforms
Introduction In an era dominated by social media platforms, influencer collaborations, and AI-driven marketing automation, email marketing continues to stand as one of the most…