What the Careem × Flyby Partnership Is Careem — the Middle East’s leading “Everything App” covering ride-hailing, deliveries, groceries, payments and more — has…
Digital Marketing
How ChatGPT could reshape the future of advertising
1. Strategic Transformation 1.1 Hyper-Personalisation at Scale Traditional advertising segments audiences broadly (e.g., “women 18–34”). ChatGPT enables individual-level personalization by interpreting user data, preferences,…
PDF to CDR Converters: Top Picks for Designers in 2025
Designers often need to move artwork between file types so they can edit, print, or hand files to clients. If your work started as a…
Walmart’s ad revenue surges 53% — is advertising becoming a core profit engine?
1. What the Numbers Say — 53% Ad Revenue Growth In third quarter fiscal 2026, Walmart’s global advertising business grew an impressive 53% year‑over‑year…
AT&T wins major advertising battle as regulatory hurdle is cleared
What Happened — AT&T Wins Advertising Fight Advertising Dispute with Industry Watchdog AT&T recently fought a high‑profile advertising dispute involving its latest ad campaign…
In brief: Mirriad Advertising receives expected £350,000 tax credit
What Happened Mirriad Advertising PLC — the UK‑based company specialising in virtual product placement and in‑content advertising technology — has received an R&D tax…
Georgian wine debuts holiday outdoor advertising campaign in New York
1. What the Campaign Was In late September 2025, Georgian wine producers — supported by the National Wine Agency of Georgia — launched a…
AppLovin’s strategic reset: doubling down on AI-powered advertising
Strategic Reset: From Gaming to AI‑First Advertising In 2025, AppLovin deliberately reshaped its business model — moving away from being a mixed mobile games/ads…
How a family-owned business went viral using old-school advertising
Case Study 1 — Moriarty’s Gem Art: Viral Video from a Family Jewelry Business Background: Moriarty’s Gem Art is a family‑owned jewelry business. They…
E-auction completed for advertising rights on Vande Bharat train inter-coach sliding doors
1. What Happened — Historic E‑Auction Completed The Jammu Division of Northern Railway successfully conducted its first‑ever electronic auction (e‑auction) for the advertising rights…
Five AI advertising controversies that grabbed attention this year — from Meta’s AI granny to Coca-Cola’s shape-shifting truck
1. Meta’s “AI Granny” Ads Gone Wrong What happened: Several advertisers using Meta’s Advantage+ AI ad tools found that the platform had automatically generated…
Experts predict AI-driven reset for TV advertising in 2026
1. What Experts Mean by an “AI‑Driven Reset” for TV Advertising Industry leaders and ad tech analysts say **2026 will be the year that artificial…
Key elements every successful content marketing plan must include
1. Clear Goals & Objectives A content marketing plan must start with clearly defined goals that align with business strategy. What to include: Primary…
Optimove launches next-generation email marketing platform to empower creative teams
What Optimove Announced Optimove — the creator of Positionless Marketing — has unveiled a next-generation Email Marketing Solution that significantly enhances creative capabilities for…
Google introduces option for users to update their @gmail.com email address
What’s New: Gmail Address Change for @gmail.com Users For the first time, Google is letting Gmail users change their primary email address (the part before…
Google begins rollout of Gmail feature allowing users to change old email addresses
What’s Happening Google has begun rolling out a major update to Gmail that for the first time allows users to change their primary @gmail.com email…
Optimove unveils new email marketing solution to boost marketers’ creative capabilities
What Optimove Announced Optimove has launched an enhanced Email Marketing Solution that significantly expands creative and personalization capabilities for marketers. This marks a new phase…
How Social Media Regulation Is Reshaping Influencer Marketing
How Social Media Regulation Is Reshaping Influencer Marketing — Full Details 1. The Rise of Regulatory Frameworks Worldwide Influencer marketing has historically operated in…
How Conversion-Focused Marketing Is Reshaping SEO for LLMs and AI Search
How Conversion‑Focused Marketing Is Reshaping SEO for LLMs and AI Search 1. The Shift from Traditional SEO to AI‑First Search Traditional SEO was built…
Pulsar Secures €6.3m Contract with Global Marketing Group
Overview: Major Contract Win for Pulsar Pulsar Group plc, a UK-listed Software-as-a-Service (SaaS) company specializing in audience intelligence, social listening, and marketing insights platforms,…