What the report is & its scope The “State of Email Reports” are annual (or frequent) research publications from Litmus (now part of Validity)…
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AI and owned‐media strategies taking centre stage in email marketing
What we mean by “AI & owned-media in email marketing” Owned media refers to channels and content that a brand fully controls (its email…
Email Marketing tools is projected to exceed US $14 billion by 2027
The global email marketing software market is experiencing significant growth, with projections indicating it will exceed US $14 billion by 2027. This expansion is driven…
How to increase inbox delivery by 100%
Increasing email inbox delivery (deliverability) by 100% is ambitious, but it’s achievable by following a comprehensive strategy that combines technical setup, content optimization, and engagement…
11 best email marketing tools for insurance companies
The insurance industry, which relies heavily on trust, long-term relationships, and clear communication of complex information, requires specific features from an email marketing tool.1 The…
SEO Industry Shakeup: Surfer SEO Joins Positive Group in Major Acquisition
On October 21, 2025, Surfer SEO, a leading Polish AI-driven content optimization platform, was acquired by Positive Group, a French technology company formerly known as…
The AI Overview Edge: The Key Strategies That Get Brands Featured (and the Mistakes That Get You Ignored)
To secure a prominent position in Google’s AI Overviews—a feature that consolidates information from various sources into a single, AI-generated snippet—brands must strategically align their…
The Mindset Shift: Why You Need to Treat SEO as Infrastructure, Not Just a Tactic
Treating SEO as infrastructure rather than a mere tactic is a transformative mindset shift that aligns digital visibility with long-term business growth. This perspective acknowledges…
Stop the Rewrite: Understanding Why Google ‘Steals’ and Changes Your Best Headlines
Google’s practice of rewriting title tags in search results has become a significant topic of discussion among SEO professionals. Recent studies indicate that Google alters…
PPC in 2026: The AI & Automation Trends You Must Master to Win Visibility
PPC in 2026: The AI & Automation Trends You Must Master to Win Visibility Executive summary (TL;DR) By 2026 paid media will be dominated…
The Click Cliff: Why You Can’t Afford to Rank Below the Top 10 Search Results
The Click Cliff: Why You Can’t Afford to Rank Below the Top-10 Search Results — Full, detailed guide Search engine rankings are not just vanity…
Beyond Discounts: Unlocking the True Drivers of Customer Loyalty
Beyond Discounts: Unlocking the True Drivers of Customer Loyalty In today’s competitive marketplace, businesses are increasingly recognizing that customer loyalty cannot be sustained through discounts…
The End of Free Email: Why Manx Telecom Forced Users Onto a Paid Platform
Background: Manx Telecom’s Email Offering (Manx.net / IsleOfMan domains) What is Manx.net Mail? Manx Telecom provides an email service under manx.net, isleofman.com, and isleofman.org…
The AI Editor: Can Robots Really Fix Your Blog Content? (We Tested It)
What is an “AI editor” for blog content? An AI editor is a software tool (often powered by large language models, NLP algorithms, and…
Massive Breach: 183 Million Emails Hacked—Here’s Your 3-Step Protection Plan
The Incident: What We Know So Far The leak is known as the Synthient Stealer Log Threat Data — it reportedly contains 183 million…
Future-Proof Your Inbox: The Best Email Archiving Software of 2025
Future-Proof Your Inbox: The Best Email Archiving Software of 2025 — Full, detailed guide Email archiving is no longer “set and forget.” By 2025 organizations…
Your Guide to Army Email: Mastering Outlook Setup in 5 Simple Steps
Accessing your Army 365 email via Outlook is a straightforward process, but it’s essential to follow the correct steps to ensure secure and efficient setup….
Gradient MSP Extends Marketing Services With The New Studio+
Gradient MSP has expanded its marketing services with the launch of MSP Studio+, a premium platform designed to streamline marketing efforts for Managed Service Providers…
2026 Hotel CRM & Email Marketing Buyer’s Guide by Bookboost & HotelTechReport
The 2026 Hotel CRM & Email Marketing Buyer’s Guide, developed by Bookboost and HotelTechReport, offers comprehensive insights to assist hoteliers in selecting the most suitable…
Wix Email Marketing: Full Integration Guide and Best Practices for Campaigns
Getting Started with Wix Email Marketing Accessing the Dashboard: Navigate to your Wix site’s dashboard. Under the Marketing & SEO section, select Email Marketing….