How to set up and manage Facebook Ad Billing Thresholds for payment control

To set up and manage Facebook Ad Billing Thresholds for payment control, follow these steps:

Table of Contents

1. Access Ad Account Settings:

2. Navigate to Billing & Payment Methods:

In the Ad Account Settings, find the “Billing & Payment Methods” tab or section.

3. Select Payment Settings:

Within the Billing & Payment Methods section, locate the “Payment Settings” or “Billing Thresholds” option. Click on it to access the settings related to billing thresholds.

4. Set Up Billing Threshold:

Choose your preferred billing threshold option. Facebook typically offers two types of billing thresholds:

Automatic Payments:

With automatic payments, Facebook will automatically charge your selected payment method whenever your ad costs reach a certain threshold amount. You can set the threshold amount based on your budget and payment preferences.

Manual Payments:

With manual payments, you prepay for your ad costs before your ads run. You can set a specific funding amount, and Facebook will deduct ad costs from this balance until it’s depleted, at which point you’ll need to replenish the balance.

5. Enter Threshold Amount:

Depending on the type of billing threshold you’ve chosen, enter the desired threshold amount for automatic payments or the initial funding amount for manual payments.

6. Review Payment Method:

Ensure that you have a valid payment method linked to your ad account. You can add or update payment methods in the “Payment Methods” section of the Billing & Payment Methods settings.

7. Save Changes:

Once you’ve set up your billing threshold preferences and verified your payment method, save your changes to apply the new settings to your ad account.

8. Monitor Spending:

Regularly monitor your ad spending and account balance to ensure that you stay within your budget and that your ads continue to run smoothly. You can track your ad costs and account balance in the Ads Manager dashboard.

9. Adjust Threshold Settings:

If needed, you can adjust your billing threshold settings at any time to better align with your budget and spending preferences. Simply revisit the Billing & Payment Methods section in your ad account settings to make changes.

By following these steps, you can effectively set up and manage Facebook Ad Billing Thresholds for payment control, allowing you to maintain control over your ad spending and budget management.