Are you having trouble getting a steady income on your email marketing campaigns?
If you answered yes, keep reading to learn some of the most effective email marketing tactics.
Whether you are a newbie or a seasoned marketer, email writing is an important part of business communication. In order to write an excellent email, you will need to know how to go to the next level.
This post will provide you with some untold tips on enhancing the quality of your emails, regardless of your viewpoint. Once you have mastered these hacks, you will be able to craft a killer email that drives conversions and boosts sales.
Let’s get started!
-
Use a catchy subject line
First things first!
The subject line is the first factor on which the success of your email can be determined. Yes, it is the determining element in whether or not someone reads your email.
Unfortunately, many writers struggle to write an amazing subject line.
If you are writing to someone for the first time, the subject line is very crucial. The recipient has no idea who you are.
He can guess about your business after reading the subject line.
Therefore, you should write an eye-grabbing subject line, so the receiver knows what to anticipate.
So, how can you come up with a catchy subject line?
Be concise, straightforward, and specific when describing the topic of your email. The shorter and more attractive the subject line is, the more it will compel people to read the email.
It would be best to write the subject line of 60 characters. How to remain within this character restriction?
Would I have to compute the characters manually to reach this character limit?
Absolutely not!
This is where professional email marketers use an online word counter to keep track of their subject lines. This tool instantly computes the total number of characters and words in the text.
In this way, you can write an impeccable subject line. However, if you write above 60 characters, this word count online tool enables you to trim all the exceeding characters and make it concise.
Moreover, if your written line has grammatical or punctuation errors, this tool highlights them. In this way, you can make your subject line free from all writing flaws and convert readers into your customers.
-
Start with a decent salutation
It’s time to start the email with a nice greeting. The salutation and the introductory phrase are the two parts of the greeting.
If you are sending a professional email to a government agency or bank, you should begin by stating, “Dear Manager.”
If you are writing an email to a friend or working in a casual setting, a “Hi [name]” or “Hello [Name]” would be a breeze.
What if you are sending an email to a person or group of people you do not even know?
Panic not!
You can start by stating, “To Whom It May Concern.”
Do not use gendered and non-inclusive phrases like “Hi guys” and “Mr./Ms/Mrs.”
-
Start with a powerful introduction
It’s time to start writing the email when you have finished with the greeting.
While the subject line impacts whether or not your email is opened, the first line determines whether or not it is read all the way through.
If it is an introduction, start with something you know will pique the recipient’s curiosity.
You can learn more about them by looking at their social media pages.
-
Keep your message brief and to the point
People send and receive billions of emails daily!
This means that we spend a significant amount of time reading emails. As a result, many users merely skim through emails to obtain the core of the message before moving on to the next.
With this in mind, you should make your email easy to scan and digest.
Consider:
- Writing brief and sweet paragraphs
- Adding bullet points to the content
- Including relevant images to break up the text
Remember, you cannot stuff everything in one email. Nobody looks forward to seeing a four-page content in their mailbox.
-
Keep readers engaged
Most marketers use email marketing to achieve a short-term goal: to increase revenue.
After all, the major purpose of your email marketing is to drive conversions and boost sales; accordingly, it is only logical to do so.
People join your email list because they’re interested in learning more about your company, not because they want to purchase anything from you.
Keep in mind that engagement is the key to getting the most out of your email efforts in the long term.
-
Write in a friendly manner
This is the most crucial tip of all.
The best approach to sending an email is to avoid seeming like a salesperson. Writing as though you are speaking to a buddy or sharing a story with someone you care about in real life is a certain approach to do this.
To put it another way, write in a conversational and friendly tone.
Due to this point, your email will become more accessible and relevant.
-
Keep yourself up to date
Email marketing has evolved substantially and continues to do so. As a result, what worked before could not work today or in the near future. And we are all aware of it.
Hence, most email marketers believe that the only way to succeed is to study more. However, they overlook the need to avoid practicing the techniques that are not functioning.
When marketers fall prey to several common email marketing myths and misunderstandings, their conversion rate from this channel suffers.
If you want to convert your readers into customers, you must be conscious of what is not working and avoid making the same errors.
-
Add a solid call-to-action
Incorporating a relevant and powerful call to action into your email can help you drive more leads.
A CTA is a must-have element of email writing. How else will your consumers be able to take action?
It is a valuable way to drive clicks.
-
Closings
You want to end on a good note, just as you want to start with your enticing salutation. Of course, this demands the formation of a friendly signature. And there are multiple possibilities from which to pick.
To maintain an acceptable degree of professionalism, find a closure that feels real to your personality and customize it to the relationship.
-
Remove spelling and punctuation mistakes
You are nearly there; do not make a mistake in the last mile.
Imagine spending hours creating the ideal message only to have it rejected due to spelling and grammatical problems in the email.
To prevent this, copy and paste your email into Microsoft Word or Google Docs once you have finished crafting it for a quick grammar, phrasing, and spelling check.
You can also speed up the process by using free grammar checkers.
Also, read the message aloud to ensure that the phrases are not overly lengthy or robotic. You want your email text to come off as genuine.
Final thoughts
Even though email marketing has been around for a long time, a few marketers have achieved perfection in this field.
This is the most critical thing you need to know if you want to master this niche quickly.
Make sure your emails are focused on what your recipients want to hear rather than what you want to tell them.
If you remember that, you will be well on your way to optimizing your success with this channel.
Also, remember to pay attention to these crucial email marketing hacks.
Best of luck