Identity Dental Marketing Launches Affordable New Internal Marketing Program for Dentists

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What Identity Dental Marketing Actually Offers Under “Internal Marketing”

  1. Internal Marketing Service Page
  2. Affordability Claim
    • While the user’s phrasing says “affordable new internal marketing program,” I found no public pricing details or press release announcing a new internal‑marketing product or “affordable” package.
    • The website describes the service in a consulting / training context, not like a very cheap add-on or heavily discounted product. (Identity Dental Marketing Reviews)
    • Their public communication (press releases) is more focused on their SEO, AI optimization, and growth in 15+ years of service — not a specific campaign about a new low-cost internal marketing program. (PR Newswire)
  3. Company Reputation & Related Services
    • Identity Dental Marketing is well-established: they’ve been working in the dental marketing space for 15 years. (PR Newswire)
    • They provide a full suite of dental marketing services: SEO, website design, Google Ads, social media, content/blogs. (Identity Dental Marketing Reviews)
    • They’re being recognized recently for AI optimization for dentists, which shows they are innovating. (PR Newswire)
    • They also just got recognized as the Best Dental Marketing Agency by dentists nationwide, which suggests trust and legitimacy. (PR Newswire)

Analysis & Commentary (Strategic)

  • Genuine Value in Internal Marketing:
    The internal marketing program isn’t a gimmick — training staff to handle patient objections, improve phone skills, and reduce cancellations can really impact a practice’s bottom line. Many practices dramatically undervalue staff training, yet it’s critical.
  • Execution Over Price:
    Because there’s no publicly advertised “low‑cost” pricing or “discounted internal program,” the value here is likely in outcomes, not just cost. If Identity Dental Marketing is charging for these monthly training and strategy packages, they are probably positioning it as a high-ROI consulting service, not just a cheap add-on.
  • Scalability Risk for Dentists:
    For smaller practices, paying for ongoing internal marketing coaching and deliverables may be a stretch, depending on the cost. But for medium-to-large practices, or practices that are already investing in digital marketing, this could be a very smart add-on to ensure their revenue isn’t leaking through poor phone or team handling.
  • Competitive Differentiator for Identity:
    Many dental marketing agencies focus purely on external marketing (getting new patients through SEO, ads, website). By offering internal marketing, Identity is positioning itself more holistically: not just driving leads, but helping practices convert and keep them. That’s a powerful differentiator.
  • Trust & Reputation:
    Given their 15-year track record and recent accolades, it’s likely that this internal marketing program is built on substantial agency experience. That helps mitigate risk for dental practices considering this service.

My Verdict

  • The claim that Identity Dental Marketing “launches an affordable new internal marketing program” seems partially inaccurate or at least misleading, based on public information:
    • They do have a robust internal marketing / staff training offering.
    • But there is no clear “new” launch or publicly stated “affordable package” in recent news.
  • For a dental practice, this service could be very valuable — especially if they struggle with patient acceptance, phone conversions, or no-shows.
  • But whether it’s “affordable” will depend heavily on the individual practice’s size, budget, and how much they value training vs just getting more leads.

Good question. I couldn’t find public, independently verified “case‑studies” that specifically show the impact (e.g., increased revenue or patient numbers) of Identity Dental Marketing’s internal-marketing program for dentists — at least, not in the way a classic “before vs after” marketing case study would. However, I found enough information about their internal‑marketing service, relevant client feedback, and how it fits into broader internal‑marketing best practices — plus some commentary on its likely strengths and limitations. Here are those findings, plus my analysis.

What Identity Dental Marketing’s Internal Marketing Program Actually Is — Based on Public Information

  1. Service Description
  2. Client Feedback & Testimonials
    • On Identity’s testimonials page, several dentists praise their overall work. While not all refer specifically to the internal marketing component, some comments hint at broader internal improvements:

      “Our new patient numbers have increased … we are consistently hitting our new patient goal each month …” (Identity Dental Marketing Reviews)

    • On Capterra, a reviewer notes very good value, responsiveness, and clear planning. (Capterra)
    • On Trustindex, multiple client reviews highlight Identity’s professionalism, competence, and a marketing partner that “truly understands” dental practices. (trustindex.io)
  3. Relevance in Dental Practice Marketing
    • Internal marketing in dental practices is widely acknowledged as very effective: the American Dental Association (ADA) says that internal marketing (i.e., how staff interact with existing patients) is a major way dental practices build patient loyalty and referrals. (Ada.org)
    • Thought leadership in the dental space (e.g., in Dentaleconomics) argues that training interpersonal and verbal skills in staff is a low-cost but high-impact internal‑marketing lever. (dentaleconomics.com)
    • In a Dentaltown article, Identity Dental is noted for aligning internal culture with brand values (“what patients feel in the office matches what they see online”), which strengthens the overall patient experience. (Dentaltown)

Commentary & Strategic Analysis (What These Mean — Strengths and Risks)

Here’s how I interpret the program, its potential, and where it might face challenges — plus what practices should watch out for.

Strengths / Strategic Upside

  • Holistic Approach: Rather than focusing only on external lead generation (SEO, ads), Identity’s internal marketing program addresses the conversion and retention side: how a practice’s team talks to patients, answers questions, and builds trust. This is powerful, because poor internal communication can cancel out gains from external marketing.
  • Scalable Training: Monthly topics and structured materials (packets + Q&A) mean practices don’t need to reinvent the wheel every month. They have a repeatable, guided framework — which can make training more sustainable.
  • Team Empowerment: By training staff on phone techniques, verbal skills, handling objections, and even billing conversations, the program can boost staff confidence, reduce staff “leaking” potential patients, and improve financial outcomes.
  • Referral & Retention Potential: Good internal marketing boosts referrals (from satisfied patients) and retention (fewer cancellations). Given that many new patients come via word-of-mouth, this kind of program can have long-term value. This aligns with what the ADA recommends. (Ada.org)
  • Reputation & Trust: The program reinforces Identity Dental Marketing’s positioning as a true dental-specialist agency. Their approach to internal marketing signals deep understanding of dental practice operations and patient psychology.

Risks / Limitations

  • Lack of Public Case Studies: There’s no detailed, publicly available case study (with numbers) that isolates the impact of just their internal marketing program — e.g., how much case acceptance improved, or how no-shows declined. That lack of data makes it harder for potential customers to quantify ROI.
  • Staff Engagement Risk: For the program to work, the dental-team must engage with it — complete the training, use the reference materials, apply the verbal skills, etc. If staff buy-in is low, the impact will be minimal.
  • Time Investment: Staff need to allocate time for training, Q&A, and implementing new behaviors. For busy practices, finding consistent time for internal marketing may be a challenge.
  • Cost vs Perceived Value: Without publicly stated pricing for the internal-marketing program, practices may be uncertain about whether the cost matches the value. Some may view it as “nice-to-have” compared to external marketing efforts.
  • Measurement Difficulty: Measuring the success of internal marketing (verbal skills, phone handling, cancellation reduction) is more qualitative and may require careful KPI tracking (e.g., cancellations, case acceptance rate, patient feedback), which not all practices may do.

My Assessment & Take‑Home

  • Identity Dental Marketing’s internal-marketing program is very well conceived and seems genuinely valuable. It addresses a critical but often under-invested area for dental practices: how your team talks to patients, handles objections, and builds trust.
  • Because there’s no detailed “before-and-after” data publicly published on the internal marketing component, prospective clients should ask Identity for ROI metrics: e.g., “In your clients who do this program, by how much have no-shows dropped?” or “What is the average increase in case acceptance?”
  • For dental practices serious about growth: combining external marketing (SEO, ads) + internal marketing may be a very smart strategy. The internal program can help you convert and retain the leads you attract.
  • For smaller or very cost-sensitive practices: It might be worth doing a pilot (e.g., 3–6 months) to test whether the internal-marketing program delivers meaningful “soft” returns (better staff communication, patient satisfaction) and “hard” returns (more accepted cases, fewer cancellations).

 

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