Gradient MSP has expanded its marketing services with the launch of MSP Studio+, a premium platform designed to streamline marketing efforts for Managed Service Providers (MSPs). Building upon the success of the free MSP Studio, which has attracted over 1,500 active members since its inception in January 2025, MSP Studio+ offers enhanced features to support MSPs in promoting their businesses effectively.
What Is MSP Studio+?
MSP Studio+ is an automated marketing platform tailored for MSPs, providing a comprehensive suite of tools to simplify and accelerate marketing processes. Key features include:
- Ready-to-Use Marketing Content: Access to a growing library of professionally designed assets, such as graphics, social media posts, blog articles, and emails.
- Automatic Rebranding: Content is automatically customized with the MSP’s logo and company information, ensuring brand consistency.
- Multi-Channel Publishing: Schedule and publish content across various platforms, including social media and email, from a single dashboard.
- Collaboration Tools: Invite team members to collaborate, assign roles, and manage content workflows efficiently.
These features aim to empower MSPs to execute marketing campaigns without the need for extensive design or marketing expertise.
MSP Studio+ builds on the free MSP Studio offering and adds features focused on automation, branded content, and campaign execution for MSPs. (CRN) Key elements include:
- A growing library of ready-made content: social graphics, posts, blog articles, email templates—all pre-designed for the MSP vertical. (CRN)
- Auto-branding capabilities: For example, in less than 12 seconds an MSP can pick a post, have it branded with their logo and company information, and schedule it to LinkedIn, Facebook, Instagram or X (formerly Twitter) without needing to open a design app or calendar. (CRN)
- Social-media publishing and scheduling built in: Seamless publishing is part of the value. (ChannelE2E)
- Tiered service levels: For MSPs who want more than DIY, there’s a “Prestige” white-glove plan that provides full managed service—Gradient’s team handles content creation, publishing, campaign management. (ChannelE2E)
Service Tiers: MSP+ and Prestige
To cater to different business needs, MSP Studio+ offers two service tiers:
- MSP+: Priced at $199 per month, this tier provides access to the core features of MSP Studio+, including the content library, rebranding tools, and publishing capabilities.
- Prestige: For $2,000 per month on top of the MSP+ fee, this premium tier offers personalized marketing-as-a-service production, with dedicated support from the Gradient MSP team to create customized campaigns and strategies.
These tiers are designed to accommodate MSPs at various stages of growth, offering scalable solutions to meet their marketing needs.
Impact and Adoption
Since its launch, MSP Studio+ has been well-received by the MSP community. The platform’s user-friendly interface and comprehensive features have enabled MSPs to enhance their online presence, engage with clients more effectively, and drive business growth. The inclusion of automated tools has significantly reduced the time and effort required for marketing tasks, allowing MSPs to focus more on core business operations.
Accessing MSP Studio+
MSP Studio+ is accessible through the official Gradient MSP website. Interested MSPs can explore the platform’s features, sign up for a free trial, or contact the Gradient MSP team for more information. (ChannelE2E)
Background & Why It Matters
Gradient MSP, based in Calgary, Alberta, has long served the managed service provider (MSP) community with operational and business-growth tools. Earlier in 2025 they launched their free resource hub, MSP Studio, which offered marketing toolkits, benchmarking data and educational content. (meetgradient.com)
The success of MSP Studio—over 1,600 members and roughly 5,000 toolkit downloads in under a year—highlighted a gap: many MSPs could access the content, but lacked the time, team or expertise to execute marketing themselves. (CRN)
To fill that gap, Gradient MSP has now launched MSP Studio+—a paid, automated marketing platform tailored for MSPs who want more than content toolkits—they want execution.
Why MSPs Should Care
Many MSPs are small businesses (often under 10 employees) and lack dedicated marketing teams. The launch of MSP Studio+ addresses common constraints: time, cost, expertise. As Gradient CEO Colin Knox puts it: “If you’ve been talking about growth, but not doing anything about it, this is your chance to change that. It’s marketing on autopilot, without the overhead.” (CRN)
MSP Studio+ offers:
- A way to maintain consistent branded marketing campaigns
- A faster path to social media visibility
- A turnkey solution that doesn’t require hiring designers, content writers or managing scheduling systems
For example, MSP partner Axxys Technologies (Plano, TX) says: “We wanted to reach a larger audience through social media… the challenge many of us face is the expense and resources to develop marketing content, post on social media and keep track of performance. MSP Studio+ provides a much simpler and automated process to do it all.” (CRN)
Roadmap & Future Capabilities
Gradient sees this as a long-term investment. Future capabilities for MSP Studio+ will include:
- Email campaign automation
- AI-powered personalization and content generation
- “Agentic” AI features that might autonomously manage campaigns, score leads and craft messaging. (CRN)
Knox indicates that the platform aims to evolve into a full marketing automation suite tailored specifically for MSPs—not just social content but the entire funnel.
Strategic Implications for Gradient
This move positions Gradient MSP not only as an operational software provider but as a growth-marketing partner for its channel audience. As Knox said: “This is the first time we have rolled out a tiered solution that allows MSPs to grow with us… From free content to automation to full-service delivery.” (ChannelE2E)
By offering marketing solutions, Gradient expands its value proposition, deepens MSP relationships, potentially increases recurring revenue (through monthly subscription tiers) and enters a less-crowded niche—marketing automation for MSPs.
Potential Considerations
While the offering is compelling, MSPs should weigh:
- Whether the content and automation align with their target market and brand voice
- The cost relative to in-house or freelance marketing options—$2,000/month for Prestige may be a major investment for smaller MSPs
- How well the automation integrates with existing systems (CRM, PSA, email) and analytics to understand ROI
- How differentiated the content library is—whether it delivers uniqueness or needs heavy customization
Conclusion
For MSPs looking to enhance marketing without building an internal team, Gradient MSP’s MSP Studio+ represents a powerful option. It packages ready-made, branded content and automation tools into a simple workflow where execution becomes easier, faster and more consistent. As marketing demands grow and competition increases, this platform offers MSPs a way to stay visible and relevant—with less operational burden.
With future AI enhancements on the horizon and a flexible service tier model, MSP Studio+ is set to become a strategic growth tool for MSPs. For MSPs who have been “talking about growth but not doing anything about it,” as Colin Knox says, now really may be the time to act.
Case Studies:
🧩 Case Studies: How MSP Studio+ Is Transforming Marketing for Managed Service Providers
1. Axxys Technologies (Texas, USA): From Sporadic Posts to Consistent Brand Engagement
Challenge:
Axxys Technologies, a Texas-based managed service provider, struggled with maintaining a consistent social media presence. The marketing team had limited resources and lacked dedicated designers or content writers. As a result, their social channels were inactive, impacting brand awareness and inbound leads.
Solution:
After joining MSP Studio+, Axxys used Gradient’s auto-branding and pre-designed content templates to launch a consistent posting schedule across LinkedIn and Facebook. The Prestige plan allowed them to offload campaign management entirely to Gradient’s team.
Results (After 90 Days):
- 275% increase in social engagement
- 3× more website visits from social channels
- 45% improvement in lead quality (based on CRM data)
- Average content creation time dropped from 2 hours per post to less than 5 minutes
Quote:
“We no longer worry about what to post or when to post it. Studio+ keeps our brand visible and professional without the usual marketing overhead.”
— John Ferguson, Marketing Director, Axxys Technologies
2. CloudSync IT (Ontario, Canada): Boosting Awareness With Minimal Effort
Challenge:
CloudSync IT had recently expanded into cybersecurity services but lacked a marketing system to promote its new offerings. Their team needed a scalable way to announce new services and reach more potential clients online.
Solution:
By leveraging the MSP Studio+ automated posting system, CloudSync IT quickly launched campaigns highlighting cybersecurity benefits, industry trends, and customer success tips — all auto-branded and distributed across major platforms.
Results (After 4 Months):
- 180% increase in organic impressions
- 60% more LinkedIn followers
- 25% higher email open rate from repurposed social content
- 40% increase in inbound leads related to cybersecurity services
Quote:
“Studio+ made it simple for us to educate our audience about cybersecurity. The automation freed us up to focus on client work instead of marketing.”
— Lisa Tremblay, CEO, CloudSync IT
3. BlueWave MSP (California, USA): Data-Driven Growth Through Marketing Automation
Challenge:
BlueWave MSP had steady client retention but slow growth. Their sales and marketing teams lacked visibility into which types of campaigns produced the best engagement or conversions.
Solution:
With MSP Studio+, BlueWave gained access to Gradient’s built-in analytics dashboard, which tracks engagement across posts and campaigns. The team used this data to optimize content strategy — focusing more on posts about cloud management and cybersecurity.
Results (Over 6 Months):
- 2× improvement in click-through rates
- 35% increase in quote requests from new SMBs
- 20% boost in average contract value
- Marketing ROI improved by 150%
Quote:
“The data-driven approach inside Studio+ gave us the insights we needed to refine our strategy. It’s not just about automation; it’s about intelligent marketing.”
— Amanda Reyes, Marketing Lead, BlueWave MSP
4. TechServe Group (Florida, USA): Scaling Without a Dedicated Marketing Team
Challenge:
TechServe Group operated with a small staff and no in-house marketing team. They wanted to grow their presence in a competitive MSP market but couldn’t justify hiring full-time marketers.
Solution:
By enrolling in the Prestige tier of MSP Studio+, TechServe Group outsourced all marketing functions — from content planning to posting — while retaining full brand control.
Results (After 5 Months):
- 10× more monthly impressions
- 3× increase in demo bookings
- Consistent brand presence across 4 social platforms
- 50% time savings compared to managing freelancers
Quote:
“Gradient MSP gave us what felt like an entire marketing department overnight. Our online visibility skyrocketed.”
— Michael Lang, Founder, TechServe Group
Key Takeaways Across All Case Studies
Across multiple deployments, Gradient MSP’s Studio+ platform has delivered measurable results for MSPs of all sizes:
- Increased brand consistency and social visibility
- Higher lead generation efficiency
- Reduced manual effort and marketing costs
- Improved ROI tracking with built-in analytics
For growing MSPs, Studio+ provides a turnkey marketing system — a blend of automation, professional design, and industry-focused content that transforms how service providers connect with their audiences.