Botanical gardens have provided opportunities for visitors to connect with the natural world and explore a diverse range of plants in an alternative outdoor setting throughout history, but it’s challenging to attract potential visitors consistently, especially during off-peak periods. For example, the way visitors think about attractions today is being influenced by digital information accessed through various digital media; therefore, botanical gardens need new methods for marketing themselves online.
The use of AI avatar technology will allow botanical gardens to leverage digital media in ways that have been difficult in the past. By using AI avatar technology or virtual presenters rather than just still images or promotional flyers, a botanical garden can provide guests with a way to be exposed to new seasonal/new features, outdoor activities/events, and seasonal outdoor experiences. As a result, using great content creation tools (Pippit) along with effective use of a virtual host will enable the garden (or other types of attractions) to remain actively engaged with its audience throughout the year.
Bringing nature’s stories to life via a digital guide
There are a myriad of stories found throughout every botanical garden that are rarely told to visitors. These can include anything from ancient trees to fascinating, exotic floral displays that could be easily missed if not for a well-crafted story.
With a virtual garden ambassador, these stories can be brought to life with captivating videos designed to entertain and educate. Instead of providing an image of a beautiful, blooming flower, a digital presenter could elaborate on its origin, characteristics, and any cultural importance associated with it. This strategy takes ordinary information and turns it into an exciting journey for the user. Visitors feel a strong connection to these plant stories, which in turn encourages visits, sharing of content, and return visits.
Creating Seasonal Interest beyond spring blooms
Even though many think of botanical gardens during the spring season, there are unique things to see at the garden in each season.
Season-specific campaigns are transformed via virtual presenters
Throughout the year, visitors can find new seasonal features introduced by virtual presenters. During spring, presenters will display blooming plants, while summer can feature live outdoor festivals and fun activities for families. Autumn would feature stunning fall foliage with colorful displays, and the holidays could showcase Christmas light displays and indoor gardens.
With these unique storytelling campaigns throughout the year, there is always something new to be interested in.
Building buzz for future events
Workshops, special exhibitions, and other community events often require months of advertising to get the word out. A virtual presenter can build excitement by revealing countdowns, offering “behind-the-scenes” looks at the event and its featured activities, and much more, giving visitors incentives to purchase tickets well in advance.
Educating visitors with engaging content
One of the most important and valuable things a botanical garden does is provide information and educational opportunities for visitors. However, long blocks of text do not tend to perform well on social media.
Demystifying plant science
Complex information on topics like pollination, conservation, biodiversity, and sustainable gardening practices can be made accessible through a conversational virtual presenter who will discuss these complex topics in a simple, easy-to-understand manner.
Attracting young, new audiences
Kids, teenagers, and young adults, particularly those involved with online gaming and social media platforms, will likely respond well to a digital presenter who entertains and offers them fun, interesting information. This opens up educational opportunities to a brand new, potentially huge, audience.
Fostering return visits with continuous storytelling
The connection with visitors doesn’t end once they’ve left the garden.
Creating a recurring content series
Viewers can become familiar and fond of a specific virtual host’s content, like weekly spotlights of different plants, seasonal tips, updates on what’s going on at the garden, or behind-the-scenes tours of how everything works. These recurring features will keep audiences tuned in all year long.
Building a stronger relationship with the community
By continuing to create and share content, viewers will be inclined to continue following your brand even between visits, creating loyalty and encouraging them to return.
Using an appealing, digital personality to engage on social media
Social media feeds can easily become crowded, but a unique, attractive presenter for a botanical garden will stand out.
Crafting a digital identity
A well-made, relatable digital host can bring a personality to the botanical garden’s online presence that viewers connect with. Whether the host is a knowledgeable botanist or a fun, nature-loving explorer, their persona will keep users engaged and help them feel like they know your garden.
Efficiently creating content
When your botanical garden knows what it’s going to post and what its overall message will be through a great video agent workflow, your team can efficiently churn out educational content, special announcements, event information, and seasonal advertisements while making sure everything still fits together.
Inspiring visitor engagement prior to their arrival
A significant benefit of having an AI presenter is that the garden will inspire visitors before they’ve even arrived on the premises. Through guided tours, engaging narratives, and personalized suggestions, prospective visitors can experience a virtual version of a garden trip before ever arriving on its grounds. This sort of pre-visit interaction will generate more excitement and anticipation from your guests.
The more you can create a sense of connection for your audience before they’ve ever arrived on your grounds, the more their experience in your botanical garden will be satisfying.
Transforming botanical garden inspiration into digital storytelling with Pippit
Now that we’ve seen how a digital host can improve marketing for your botanical garden, we’ll dive into how easily one can be made using Pippit.
Expand your garden’s digital presence with the Pippit avatar creator.
With the Pippit avatar creation tool, you no longer need expensive equipment and facilities to develop impressive avatar-led content. Our easy workflow makes it simple for you to create professional, effective videos.
Step 1: Select your AI avatar
In your Pippit account, click on ‘Video Generator’ on the left-hand menu, and select ‘Avatars’ under popular tools. You can filter through all of the different avatars, by their gender, age, scenery, etc., to create the perfect presenter for your campaign. Avatars can also be integrated via uploaded media or through a product link. Adjust the avatar, the voice, and the script now or after the video is generated.
Step 2: Add your narration
Once you have a presenter picked out, simply click ‘Edit Script’ and customize what your video will be saying. Adjust and change the language, the captions, and the script so that it works for your campaign. If you click on ‘Edit More,’ you will be taken to more voice choices within the audio settings; choose one that suits your botanical garden’s style and educational message. In the settings panel, you can adjust the frame and appearance of your avatar.
Step 3: Download and share
After previewing your finished video, click ‘Export’ in the upper-right-hand corner of your screen. Choose the resolution, file type, and aspect ratio based on where you are hosting your video, and share your final output on platforms such as TikTok, Instagram Reels, YouTube, or any website or email newsletter. Pippit ensures that distributing your content is quick and easy.
Plant the seeds of higher visitor engagement
Botanical gardens offer a remarkable experience to anyone who chooses to visit them, but more than beautiful scenery, modern guests are looking for exciting narratives, digital engagement, and unique connections to spark their interest before making a decision on where to spend their free time.
With a virtual presenter, you can transform a dry, educational block of information into an entertaining presentation that inspires viewers to discover the captivating stories within the plants and the garden itself.
Conclusion
From a summer promotion for an event to an educational video on conservation to simple event promotions and guest engagement events, your AI presenter can provide countless opportunities to engage and connect with guests.
With Pippit, your botanical garden can craft professional digital presenters, expand your online audience and community, and captivate more guests by sharing the beauty of nature in a completely new and dynamic way.
Start your journey and begin creating with Pippit today to turn your botanical garden into an always-accessible digital destination that your guests will return to again and again.