How to create dynamic search ads

Dynamic Search Ads (DSAs) are a type of search ad that allows you to target users who are searching for specific keywords or phrases, without having to manually create individual ads for each keyword. This can be a powerful way to reach potential customers who are actively searching for products or services like yours. In this expanded guide, we’ll walk you through the steps to create dynamic search ads and provide additional best practices to help you get the most out of this ad format.

Step 1: Meet the Eligibility Criteria

Before creating DSAs, ensure that your Google Ads account meets the eligibility criteria. This includes:

1. Having a Google Ads account with a verified domain.
2. Having a minimum of 50 conversions in the last 30 days.
3. Having a conversion action set up in your Google Ads account.

If your account doesn’t meet these criteria, you won’t be able to create DSAs. However, you can still create other types of search ads, such as text ads or shopping ads.

Step 2: Set Up a Conversion-Tracking Campaign

Create a new campaign or edit an existing one to set up conversion-tracking. This will help you track the performance of your DSAs. To set up conversion-tracking, follow these steps:

1. Log in to your Google Ads account and navigate to the campaigns tab.
2. Click on the “Campaigns” tab and then click on the “Create campaign” button.
3. Select “Conversion” as the campaign type and follow the prompts to set up your campaign.
4. Set up conversion actions by clicking on the “Conversions” tab and then clicking on the “Set up conversions” button.
5. Choose the conversion actions you want to track, such as form submissions, phone calls, or purchases.

Step 3: Create a Dynamic Search Ad Group

In your campaign, create a new ad group and select “Dynamic Search Ads” as the ad type. To do this, follow these steps:

1. Log in to your Google Ads account and navigate to the ad groups tab.
2. Click on the “Ad groups” tab and then click on the “Create ad group” button.
3. Select “Dynamic Search Ads” as the ad type and follow the prompts to set up your ad group.
4. Choose the targeting options for your ad group, such as targeting specific countries, languages, or devices.

Step 4: Set Up Your Targeting

Choose the targeting options for your DSAs, such as:

1. Targeting: Select the countries, languages, and devices you want to target.
2. Keywords: Enter the keywords or phrases you want to target. You can also use negative keywords to exclude irrelevant searches.
3. Product Feeds: Upload a product feed to target specific products or categories.

When setting up your targeting, keep the following best practices in mind:

1. Use specific targeting: Target specific countries, languages, and devices to reach the right audience.
2. Use relevant keywords: Use relevant keywords and phrases to target the right audience.
3. Use negative keywords: Use negative keywords to exclude irrelevant searches and reduce waste.
4. Use product feeds: Use product feeds to target specific products or categories.

Step 5: Configure Your Ad Settings

Set up your ad settings, including:

1. Ad Text: Choose the ad text format, such as “Dynamic” or “Standard”.
2. Headline: Enter a headline for your ad.
3. Description: Enter a description for your ad.
4. Destination URL: Enter the URL you want users to land on when they click on your ad.

When configuring your ad settings, keep the following best practices in mind:

1. Use attention-grabbing headlines: Use attention-grabbing headlines to stand out in search results.
2. Use relevant descriptions: Use relevant descriptions to provide more information about your product or service.
3. Use clear destination URLs: Use clear destination URLs to ensure that users land on the right page.

Step 6: Set Up Your Bidding Strategy

Choose a bidding strategy for your DSAs, such as:

1. Cost-per-Conversion (CPC): Set a maximum cost-per-conversion bid.
2. Cost-per-Click (CPC): Set a maximum cost-per-click bid.

When setting up your bidding strategy, keep the following best practices in mind:

1. Use cost-per-conversion bidding: Use cost-per-conversion bidding to optimize for conversions.
2. Use cost-per-click bidding: Use cost-per-click bidding to optimize for clicks.
3. Monitor and adjust: Monitor and adjust your bidding strategy regularly to optimize performance.

Step 7: Launch Your DSAs

Once you’ve set up your DSAs, launch them by clicking the “Launch” button.

Step 8: Monitor and Optimize

Monitor the performance of your DSAs and optimize them regularly to improve their performance. To monitor and optimize your DSAs, follow these steps:

1. Log in to your Google Ads account and navigate to the campaigns tab.
2. Click on the “Campaigns” tab and then click on the “Reports” tab.
3. Select the “Dynamic Search Ads” report to view performance data.
4. Use the performance data to identify areas for improvement and optimize your DSAs accordingly.

Best Practices for Creating Effective Dynamic Search Ads:

1. Use Relevant Keywords: Use relevant keywords and phrases to target the right audience.
2. Use Negative Keywords: Use negative keywords to exclude irrelevant searches and reduce waste.
3. Use Product Feeds: Use product feeds to target specific products or categories.
4. Optimize Ad Text: Optimize your ad text to improve ad relevance and performance.
5. Monitor and Optimize: Monitor the performance of your DSAs and optimize them regularly to improve their performance.
6. Use Clear Destination URLs: Use clear destination URLs to ensure that users land on the right page.
7. Use Attention-Grabbing Headlines: Use attention-grabbing headlines to stand out in search results.
8. Use Relevant Descriptions: Use relevant descriptions to provide more information about your product or service.

By following these steps and best practices, you can create effective dynamic search ads that drive conversions and revenue for your business. Remember to regularly monitor and optimize your DSAs to ensure they continue to perform well and meet your marketing goals.