How to set up Instagram ad placements in Stories, Feed, and Explore

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Setting up Instagram ad placements in Stories, Feed, and Explore can help you reach your target audience more effectively. Here’s a step-by-step guide to help you set up ad placements on Instagram:

Prerequisites:

  1. You need a Facebook Ads account to manage your Instagram ads.
  2. Your Instagram account must be connected to your Facebook Ads account.
  3. You need to have a business or creator account on Instagram.

Step 1: Create a New Ad Campaign

  1. Log in to your Facebook Ads account and click on “Create” > “Ad Campaign”.
  2. Choose your campaign objective (e.g., Awareness, Consideration, Conversion).
  3. Set your budget and schedule for the campaign.

Step 2: Choose Your Ad Placements

  1. In the “Placements” section, select the platforms where you want to run your ads. For Instagram, you can choose from:
    • Feed: Ads will appear in users’ feeds.
    • Stories: Ads will appear in users’ Instagram Stories.
    • Explore: Ads will appear in the Explore tab, which is a curated feed of content that Instagram thinks users will be interested in.
  2. You can also choose to run ads on Facebook, Audience Network, or both.

Step 3: Set Up Your Ad Creative

  1. Upload your ad creative, including images, videos, or carousels.
  2. Write a compelling ad copy, including a headline, text, and call-to-action (CTA).
  3. Set your ad’s target audience, including demographics, interests, behaviors, and more.

Step 4: Set Your Bidding and Budget

  1. Choose your bidding strategy (e.g., Cost per Click, Cost per Thousand Impressions).
  2. Set your daily or lifetime budget for the campaign.

Step 5: Review and Launch Your Ad Campaign

  1. Review your ad campaign settings, including ad placements, targeting, and budget.
  2. Launch your ad campaign and monitor its performance regularly.

Tips and Best Practices:

  1. Use high-quality ad creative that resonates with your target audience.
  2. Optimize your ad targeting to reach the most relevant users.
  3. Monitor your ad performance regularly and adjust your targeting, budget, or ad creative as needed.
  4. Use Instagram’s built-in features, such as Shopping, to tag products in your ads and drive sales.
  5. Consider using Instagram’s carousel ad format to showcase multiple images or videos in a single ad.

Instagram Feed Ad Placement:

  1. Feed ads are displayed in users’ feeds, where they can see your ad alongside their friends’ posts.
  2. Feed ads can be up to 1080 x 1350 pixels in size.
  3. You can use a single image or a carousel of up to 10 images or videos in a single ad.
  4. Feed ads can include a headline, text, and call-to-action (CTA).
  5. You can target feed ads to specific audiences, such as users who have shown interest in your brand or competitors.

Instagram Stories Ad Placement:

  1. Stories ads are displayed in users’ Instagram Stories, where they can swipe up to learn more.
  2. Stories ads can be up to 1080 x 1920 pixels in size.
  3. You can use a single image or a carousel of up to 10 images or videos in a single ad.
  4. Stories ads can include a headline, text, and call-to-action (CTA).
  5. You can target Stories ads to specific audiences, such as users who have shown interest in your brand or competitors.

Instagram Explore Ad Placement:

  1. Explore ads are displayed in the Explore tab, which is a curated feed of content that Instagram thinks users will be interested in.
  2. Explore ads can be up to 1080 x 1350 pixels in size.
  3. You can use a single image or a carousel of up to 10 images or videos in a single ad.
  4. Explore ads can include a headline, text, and call-to-action (CTA).
  5. You can target Explore ads to specific audiences, such as users who have shown interest in your brand or competitors.

Instagram Ad Targeting Options:

  1. Demographics: Target users based on age, gender, location, and language.
  2. Interests: Target users who have shown interest in specific topics, hobbies, or industries.
  3. Behaviors: Target users who have shown specific behaviors, such as purchasing habits or online activities.
  4. Connections: Target users who are connected to your brand, competitors, or specific audiences.
  5. Custom Audiences: Target users who have interacted with your brand, website, or app.

Instagram Ad Metrics and Reporting:

  1. Impressions: The number of times your ad is displayed.
  2. Reach: The number of unique users who have seen your ad.
  3. Clicks: The number of times users have clicked on your ad.
  4. Conversions: The number of times users have completed a specific action, such as making a purchase or signing up for a newsletter.
  5. Cost per Action (CPA): The cost of each conversion.
  6. Return on Ad Spend (ROAS): The revenue generated by your ad campaign divided by the cost of the campaign.

Instagram Ad Best Practices:

  1. Use high-quality ad creative that resonates with your target audience.
  2. Optimize your ad targeting to reach the most relevant users.
  3. Monitor your ad performance regularly and adjust your targeting, budget, or ad creative as needed.
  4. Use Instagram’s built-in features, such as Shopping, to tag products in your ads and drive sales.
  5. Consider using Instagram’s carousel ad format to showcase multiple images or videos in a single ad.
  6. Use Instagram’s video ad format to showcase your brand’s story and products.
  7. Use Instagram’s Stories ad format to reach users who are more likely to engage with your brand.
  8. Use Instagram’s Explore ad format to reach users who are more likely to be interested in your brand.

Instagram Ad Placements:

Instagram offers three main ad placements: Feed, Stories, and Explore. Each placement has its own unique characteristics and benefits.

Feed Ad Placement:

  1. Feed ads are displayed in users’ feeds, where they can see your ad alongside their friends’ posts.
  2. Feed ads can be up to 1080 x 1350 pixels in size.
  3. You can use a single image or a carousel of up to 10 images or videos in a single ad.
  4. Feed ads can include a headline, text, and call-to-action (CTA).
  5. You can target feed ads to specific audiences, such as users who have shown interest in your brand or competitors.

Stories Ad Placement:

  1. Stories ads are displayed in users’ Instagram Stories, where they can swipe up to learn more.
  2. Stories ads can be up to 1080 x 1920 pixels in size.
  3. You can use a single image or a carousel of up to 10 images or videos in a single ad.
  4. Stories ads can include a headline, text, and call-to-action (CTA).
  5. You can target Stories ads to specific audiences, such as users who have shown interest in your brand or competitors.

Explore Ad Placement:

  1. Explore ads are displayed in the Explore tab, which is a curated feed of content that Instagram thinks users will be interested in.
  2. Explore ads can be up to 1080 x 1350 pixels in size.
  3. You can use a single image or a carousel of up to 10 images or videos in a single ad.
  4. Explore ads can include a headline, text, and call-to-action (CTA).
  5. You can target Explore ads to specific audiences, such as users who have shown interest in your brand or competitors.

Instagram Ad Targeting Options:

  1. Demographics: Target users based on age, gender, location, and language.
  2. Interests: Target users who have shown interest in specific topics, hobbies, or industries.
  3. Behaviors: Target users who have shown specific behaviors, such as purchasing habits or online activities.
  4. Connections: Target users who are connected to your brand, competitors, or specific audiences.
  5. Custom Audiences: Target users who have interacted with your brand, website, or app.

Instagram Ad Metrics and Reporting:

  1. Impressions: The number of times your ad is displayed.
  2. Reach: The number of unique users who have seen your ad.
  3. Clicks: The number of times users have clicked on your ad.
  4. Conversions: The number of times users have completed a specific action, such as making a purchase or signing up for a newsletter.
  5. Cost per Action (CPA): The cost of each conversion.
  6. Return on Ad Spend (ROAS): The revenue generated by your ad campaign divided by the cost of the campaign.

Instagram Ad Best Practices:

  1. Use high-quality ad creative that resonates with your target audience.
  2. Optimize your ad targeting to reach the most relevant users.
  3. Monitor your ad performance regularly and adjust your targeting, budget, or ad creative as needed.
  4. Use Instagram’s built-in features, such as Shopping, to tag products in your ads and drive sales.
  5. Consider using Instagram’s carousel ad format to showcase multiple images or videos in a single ad.
  6. Use Instagram’s video ad format to showcase your brand’s story and products.
  7. Use Instagram’s Stories ad format to reach users who are more likely to engage with your brand.
  8. Use Instagram’s Explore ad format to reach users who are more likely to be interested in your brand.

Instagram Ad Creative Best Practices:

  1. Use high-quality images or videos that are visually appealing and engaging.
  2. Use clear and concise language in your ad copy.
  3. Use attention-grabbing headlines and CTAs.
  4. Use Instagram’s built-in features, such as Shopping and Stories, to make your ads more engaging and interactive.
  5. Use Instagram’s carousel ad format to showcase multiple images or videos in a single ad.
  6. Use Instagram’s video ad format to showcase your brand’s story and products.
  7. Use Instagram’s Stories ad format to reach users who are more likely to engage with your brand.
  8. Use Instagram’s Explore ad format to reach users who are more likely to be interested in your brand.

Instagram Ad Budgeting and Scheduling:

  1. Set a daily or lifetime budget for your ad campaign.
  2. Choose your bidding strategy (e.g., Cost per Click, Cost per Thousand Impressions).
  3. Set your ad schedule to specify when you want your ads to run.
  4. Use Instagram’s automated bidding feature to optimize your ad spend for maximum ROI.
  5. Use Instagram’s ad scheduling feature to schedule your ads to run at specific times or dates.

Instagram Ad Optimization:

  1. Monitor your ad performance regularly and adjust your targeting, budget, or ad creative as needed.
  2. Use Instagram’s automated bidding feature to optimize your ad spend for maximum ROI.
  3. Use Instagram’s ad scheduling feature to schedule your ads to run at specific times or dates.
  4. Use Instagram’s ad rotation feature to rotate your ads to ensure that users see fresh content.
  5. Use Instagram’s ad pause feature to pause your ads if they are not performing well.

By following these best practices and tips, you can create effective Instagram ads that drive engagement, conversions, and revenue for your business.

Categories: Digital Marketing