The Most Effective Instagram Analytics Tools in 2022

An Instagram campaign’s success can’t be measured without the use of a good tracking tool. A campaign’s performance can be measured by using Instagram analytics tools to analyze untapped and unprocessed Instagram profile information. Marketers and content creators can use these tools to collect and visualize data and identify areas for improvement.

• Quintly
• Instagram Insights
• Brandwatch Consumer Research
• Squarelovin
• Socialbakers

Quintly

Quintly is equipped with a centralized dashboard that integrates all of your social media accounts. You can track the metrics that matter most to your company’s needs thanks to the user-friendly interface.

With Instagram analytics, brands can see how their profiles are being seen and interacted with by the people who follow them. In-depth analytics on Instagram activity and engagement are provided by the app.

Other social media platforms covered by the tool include: Facebook; Twitter; Google+; LinkedIn; and YouTube. A 14-day free trial is included with the product. Starting at €129 a month, you can purchase a paid plan.

Instagram Insights

Instagram insights, as the name suggests, is the in-built analytics service provided by Instagram itself. If you’re looking for a quick snapshot of how your Instagram content is performing, this is a good place to start.

Insights into how many people saw and interacted with your Instagram posts are provided by the app. Many metrics can also be used by content creators, with some limitations, to gauge the success of their posts. In this manner, they can compare posts in order to find the best and worst posts.

Several performance metrics, such as reach, engagement, likes, profile visits, comments, and so on, can be tracked with this tool. Some basic demographic data can be gleaned from Instagram Insights. It’s completely free to use the application.

Brandwatch Consumer Research

An analytics tool, Brandwatch Consumer Research goes far beyond that. A social media monitoring platform, rather than an Instagram insight tool, is at work here. It’s possible to gain insights into a wide range of metrics, including specific hashtags, owned business accounts, and non-owned business accounts, by using this fantastic tool! Tracking posts and hashtags, new trends, and important influencers is possible with this tool.

You can use this tool to assess the strengths and weaknesses of your competition if you run a business. A lot can be learned about your competitors from the help you receive.

Squarelovin

One of the most feature-rich free Instagram analytics platforms is Squarelovin. An in-depth look at recent posts and a monthly analysis are provided by this tool. It provides a detailed record of all of your posts, organized by year, month, day, and hour. Tabs on the tool display information about various topics.

Engagement with your Instagram posts can be seen in a few different places. There’s a section for optimization that shows your most popular and most average posts, as well as the best times to publish new content to reach your target audience. You can manage your Instagram account directly from the tool’s dashboard, which is a convenient feature.

Socialbakers

A free Instagram analytics tool is included with Socialbakers. With the free version, you can create dashboards, but you’ll have a limited amount of time to do so. The dashboard shows you the most popular posts, the most popular hashtags, and the accounts that have been tagged in them. Besides the number of posts and followers, it also provides information on impressions, reaches, and interactions.

The platform’s unique selling proposition is that it gives marketers the ability to design their own dashboards and gain access to an intuitive user interface. It’s a tightly packed tool for top-level insight and analysis, even if it doesn’t have many advanced features.