Essential Insights of an SEO Report

A thorough SEO report provides a wealth of valuable information about ongoing projects, bottlenecks, and possible fixes. Customers expect an SEO agency to provide a report that includes these essential elements.

• Traffic Sources
• Conversation Rate
• Insights into Page Speed
• Ranking and Backlinks
• Bounce Rate

Traffic Sources

The client’s top concern is finding new ways to get people to visit their website. Because of this, your client’s website traffic should be your primary source of information. Using a tool like Google Analytics, you can find out where your visitors come from and how they got there.

This report contains a wealth of information about the people who visit your site, such as their origins and the pages they arrive at first.

Conversation Rate

If you have a lot of traffic, but no sales, it’s possible that the traffic isn’t helping your business at all. If you don’t know why they’re on your site or what they need, it’s impossible to keep them interested. Your conversion rate will decrease if they don’t interact with your content.

For customers of web-based businesses, the conversion rate is the most critical KPI. In your audit report, it should be the first section that the client sees.

A number of Google Analytics goals can be designated as ‘conversions’. Conversion points can be found in many places, such as on your contact us page, for example. A user’s subscription to the newsletter can be counted as a conversion if that’s what the client wants.

Insights into Page Speed

Beyond the insights that have a direct impact on the website’s conversion rate, a number of factors affect the user experience on a mass scale.

Page speed is a metric that tells the client how quickly the website’s pages are loading. Google’s free Page speed insight tool can be used to assess a website’s performance in terms of page load time. Your customers will be able to see how quickly a page loads and if there are any performance issues because of the tool.

Ranking and Backlinks

The power of backlinks cannot be overstated when it comes to helping your SEO efforts. High-quality backlinks can help your website rise in the search engine results. There are a plethora of tools available to keep track of your backlinks and identify new opportunities for SEO.

The keywords and their positions must be included in a ranking report. The report will show the client which keywords are the most popular and the most profitable for their business.

Bounce Rate

Additional metrics that clients will always be interested in include the bounce rate. They need to know how long people are staying on the website and how many of them leave without making any purchases.

One of the most important metrics for determining how long an organic searcher spends on a website page is dwell time. A website’s bounce rate is almost always a negative factor. According to the results, the website is not engaging enough with its visitors.