The best social media channel for your firm depends on your target market. LinkedIn is a great way to connect for many B2B firms, while others prefer Facebook, Instagram, etc.
Here’s what works on social media for B2B businesses. Keep reading.
- Thought Leadership
- Awards or Milestones
- Employee Features
- Sharing Client Wins
- Behind the Scenes
Thought Leadership
B2B companies always benefit from generating and sharing insightful thought leadership. Even if you think your industry is “boring” or “not groundbreaking,” thought leadership content is very appealing to industry professionals.
Share your excellent thought leadership on your company’s social media channels. Invite your thought leaders to share it on their social media. Why? Most experienced professionals have more connections than the B2B company they work for. Encourage your employees to share the thought leadership with their social media contacts. You’d be surprised how many of your personal or professional connections are interested in what you do.
Awards or Milestones
Social media is a great place to celebrate personal and professional victories. It’s a good idea to share company awards or milestones with B2B audiences. This not only demonstrates to potential partners that you are the best in class, but also to existing clients that you are constantly improving and innovating.
Employee Features
People want to know who they work with. In many cases, a strong personal rapport helps maintain professional relationships with vendors, clients, partners, or other industry professionals. Consider employee spotlights or features for social media content. So you can show off your amazing internal talent while also inviting your followers and connections to learn more about your team and company culture.
Never undervalue a human connection.
Sharing Client Wins
What would we do without happy clients? A company is only as good as its customers. Start sharing your client wins on social media if you don’t have an NDA. Showcase any new discoveries, products, or achievements they’ve made. Social media is about your connections and their successes as well. Highlight the influencers you work with.
Behind the Scenes
Humans are naturally curious about other humans. Take your social media followers behind the scenes. Post about internal company events. Bop Design hosts weekly employee happy hours. Our team enjoys each other’s company both on and off the clock, so we post pictures on social media to show our followers our internal culture. Because your B2B firm is made up of people, share behind-the-scenes content.