5 Amazing Content Types Every Marketer Should Try in 2022

Every brand wants to win in the digital age. They work hard to attract and retain customers. There are many ways to increase your revenue, from email marketing to social media marketing, content marketing to web design.

Content marketing is one of the best ways to increase user engagement, brand awareness, and revenue. A Content Marketing Institute (CMI) survey found that over 91 percent of marketers use content marketing to reach customers. According to the same survey, 86% of B2C marketers believe content marketing is a key strategy.

Studies show that content marketing works to promote a business. This is a popular marketing strategy. Sadly, many marketers don’t know how to effectively use content marketing to build brand awareness.

Let’s explore some amazing content types you can use in 2022.

• Webinars
• Guestographics
• Carousel Post
• Podcasts
• Screencast Videos

1. Table of Contents

   Toggle

   Webinars

Try webinars to promote your business and reach a larger audience in 2022. A webinar is a seminar that is broadcast online to reach a larger audience. Marketers and business professionals can interact with potential and existing customers in real-time.

Statistically, over 60% of businesses design webinars to convert visitors into paying customers. Almost half of B2B professionals attend webinars weekly.

2. Guestographics

A guestographic is an infographic created by a website with other brands. Posting guestographics adds value and drives natural links to website pages. It is a low-cost method of increasing brand awareness, generating high-quality SEO backlinks, and forming meaningful partnerships.

It is a win-win solution for both publishers and brands, as it strengthens your SEO strategy. If you haven’t tried this content idea yet, now is the time to publish an infographic with a guest post that promotes your website.

So, create guest infographics and ask a famous website to include your website’s link on a specific keyword you want to rank for. Sharing your guestographic on social media will increase your brand’s visibility and generate backlinks for SEO traffic.

3. Carousel Post

Carousel posts are a great way to increase user engagement, reach new audiences, and increase website traffic. In fact, carousel posts are slide shows that help marketers achieve their marketing goals.

4. Podcasts

People today want content that solves problems and simplifies their lives. Many brands, entrepreneurs, startups, and successful businesses use podcasts to share useful content on a variety of topics. Add podcasts to your content marketing strategy to engage users and provide value to listeners.

Podcast listeners are more likely to follow brands on social media, according to Podcast Insights. By including podcasts in your content marketing strategy, you can engage your audience. All you need is an engaging topic that solves people’s problems.

You can use podcasts to market your services or products and tell people how they can improve their lives.

5. Screencast Videos

A screencast is a new way to record videos directly from your computer screen. Screencasting allows you to capture and share your screen to teach or share ideas. It’s now easier for digital marketers to share tutorials, training videos, presentations, and lessons to educate and inform their audiences.

Viewers can watch the screencast whenever they want and at their own pace. The video can be paused and replayed to help viewers find answers.

Many companies use screencast videos to teach people how to use their products, while others use it to promote their services. You can use this creative content type in your content marketing strategy.