5 Proven Methods to Increase Your Company’s Online Review

5 Proven Methods to Increase Your Company’s Online Review

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It’s no secret that negative comments posted about your company online can quickly destroy your sales and reputation if you own a business. People’s opinions matter and they can be heard on review sites.

A Google review has much more influence than an ad on Google these days. Ninety percent of respondents in a survey conducted by Zendesk said that positive online reviews influenced their purchasing decision, while eighty-six percent said that negative reviews influenced their choice.

Many companies worry about how to respond to the occasional negative review, but the best way to counteract this is with more positive feedback. As a result, you should actively solicit reviews from satisfied clients. In order to help you get started, here are six suggestions:

  • Create Accounts on Several Different Review Platforms
  • Ask Your Customers
  • Make it simple for customers to submit feedback
  • Motivate customers to leave reviews (but don’t buy)
  • Express gratitude to those who have reviewed your work

Create Accounts on Several Different Review Platforms

TripAdvisor, Yelp, Angie’s List, Yahoo Local, Google Local, LinkedIn, and CitySearch are just a few of the sites that could prove useful to your company. Make sure you register on several review sites, this will make people to hear your voice.

Ask Your Customers

Want to know how to get more people to write reviews for your company? Whenever you need anything, you can always ask. As long as you consistently deliver a quality product or service, your customers won’t mind being asked to leave a review, as they know how crucial they are to your company’s success. Don’t put off asking for feedback from your customers; you’ll get more responses if you ask right away.

When a customer gives you positive feedback in person, via email, or over the phone, remind them that you’d value it if they left a review on Trustpilot, Yelp, or another review site.

Make it simple for customers to submit feedback

An ordinary customer is not going to actively seek out a way to leave a review of your business unless they have something negative to say about it. That’s why it’s important to encourage them to leave a review and streamline the process for them. Include clickable links in multiple locations, such as a follow-up email, newsletter, and your website, that lead directly to your review profiles.

Motivate customers to leave reviews (but don’t buy)

Even if a customer is completely satisfied with your service, they may need a little extra motivation to take the time to write a review. One way to express your gratitude is to provide a token of appreciation. You must specify that the incentive is for writing any review, not just a positive one. Reviews can be effectively encouraged through monthly giveaways where a single reviewer is selected at random; this avoids any appearance of paying for reviews.

Express gratitude to those who have reviewed your work

Thank each reviewer for their time if the platform allows it. You can further reward an outstanding reviewer by sending them a promotional code or freebie after they have posted their review. With this one action, you can transform a happy client into a devoted advocate for your business.