Successful salespeople all have one thing in common: they are excellent closers. Having qualified leads and a successful sales meeting gives top salespeople the confidence to seal the purchase. Your closing strategy may need to change if you lack self-confidence in closing deals.

Fortunately, there is no need to re-invent anything. There are a handful of proven tactics that can help you close more business than you ever thought possible. Effective salespeople use these four proven selling techniques to boost their closing ratios Begin crushing the competition right away by implementing these strategies:

• Look at the Challenges and Goals You Want To Achieve
• Identify The Most Pressing Concerns Of Your Prospect
• Disclose The Truth
• Share The Reins

1. Look at the Challenges and Goals You Want To Achieve

Ask insightful questions and pay attention to the answers. If you can connect your product or service to the things that matter most to your customer, you will be able to increase the value of your product or service significantly. Asking “How much is this challenge costing your organization?” is a good place to start. Your prospect displays the worth of your solution by articulating the cost of the challenge. If a problem costs your company $500,000, your solution is worth $500,000 as well. This simple method provides value and helps the suggested solution get a larger budget.

2. Identify The Most Pressing Concerns Of Your Prospect

There’s nothing worse than ending a sales presentation with the words, “We’re deferring this decision for another year.” The problem here is that you haven’t established any sort of hierarchy of importance. In the event that a potential customer raises an issue, it does not mean that the company is obligated to fix it.

Consider asking, “Is resolving this issue your number one priority right now?” An insightful question that doesn’t necessitate a confrontation is what this is all about. Insist that your potential customers think about whether or not they’re willing to address their most pressing issues right away.

3. Disclose The Truth

Have you ever felt that you had already lost a sale, yet kept going? While your instincts will tell you to stick with your position, this strategy isn’t going to help you close the deal. You should instead tell your prospect the truth if things start to go south. Prospects are taken aback by the level of openness and are thus more willing to let down their guard. Don’t get defensive when they give you their opinion. Increasing your sales is as simple as telling the truth, modifying your approach, and getting back on the same page as prospects.

4. Share The Reins

Pushy closing even after a well-received presentation can frighten prospects. It’s impossible to close the deal when their hurdles are in place. As a result, give the customer a sense of empowerment by allowing them to take part in the decision-making process.

Towards the end of the conversation, you might try asking, “What are your future plans?” Customers are reminded that the final decision is in their hands, and you gain valuable insight about their level of interest in your solution as a result of this strategy.