{"id":9983,"date":"2024-10-01T20:25:47","date_gmt":"2024-10-01T20:25:47","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=9983"},"modified":"2024-10-01T20:25:47","modified_gmt":"2024-10-01T20:25:47","slug":"how-to-set-up-ppc-campaigns-in-amazon-ads","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/","title":{"rendered":"How to set up PPC campaigns in Amazon Ads"},"content":{"rendered":"<p>Setting up PPC (Pay-Per-Click) campaigns in <strong>Amazon Ads<\/strong> is a crucial strategy for sellers and brands looking to drive traffic, increase sales, and improve product visibility on Amazon. With a well-structured campaign, you can reach potential customers who are actively searching for products similar to yours. Here\u2019s a step-by-step guide to setting up a successful PPC campaign on Amazon Ads:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#1_Choose_the_Right_Amazon_Ads_Type\" >1. Choose the Right Amazon Ads Type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#2_Set_Up_an_Amazon_Advertising_Account\" >2. Set Up an Amazon Advertising Account<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#Steps\" >Steps:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#3_Define_Your_Campaign_Objective\" >3. Define Your Campaign Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#4_Create_a_New_Campaign\" >4. Create a New Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#5_Select_Targeting_Options\" >5. Select Targeting Options<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#Keyword_Match_Types_for_Manual_Targeting\" >Keyword Match Types (for Manual Targeting):<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#6_Set_Your_Bids\" >6. Set Your Bids<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#Bidding_Strategies\" >Bidding Strategies:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#Suggested_Bids\" >Suggested Bids:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#7_Organize_Your_Campaign_Structure\" >7. Organize Your Campaign Structure<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#Ad_Group_Structure\" >Ad Group Structure:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#8_Create_Your_Ads\" >8. Create Your Ads<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#Optimize_Your_Product_Listing\" >Optimize Your Product Listing:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#9_Launch_and_Monitor_Your_Campaign\" >9. Launch and Monitor Your Campaign<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#Monitoring_Campaign_Performance\" >Monitoring Campaign Performance:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#10_Optimize_and_Scale_Your_Campaign\" >10. Optimize and Scale Your Campaign<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#Optimization_Tips\" >Optimization Tips:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#Scaling_Your_Campaign\" >Scaling Your Campaign:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Choose_the_Right_Amazon_Ads_Type\"><\/span>1. <strong>Choose the Right Amazon Ads Type<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before creating a PPC campaign, it\u2019s important to choose the right ad type based on your goals. Amazon offers several types of ads for sellers, including:<\/p>\n<ol>\n<li><strong>Sponsored Products<\/strong>: These are the most common ads and are ideal for promoting individual product listings. Sponsored Product ads appear within search results and on product detail pages.<\/li>\n<li><strong>Sponsored Brands<\/strong>: These ads allow you to promote your brand and a collection of products. Sponsored Brand ads appear at the top of search results, featuring your brand logo and a selection of products.<\/li>\n<li><strong>Sponsored Display<\/strong>: Sponsored Display ads target potential customers based on their browsing behavior. These ads can appear on and off Amazon, helping to retarget users who have viewed your products but haven\u2019t made a purchase.<\/li>\n<li><strong>Amazon DSP (Demand-Side Platform)<\/strong>: This option is more advanced and allows brands to programmatically buy ads to reach both Amazon audiences and those on third-party websites.<\/li>\n<\/ol>\n<p>For beginners, <strong>Sponsored Products<\/strong> is the best starting point due to its ease of setup and direct impact on product sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Set_Up_an_Amazon_Advertising_Account\"><\/span>2. <strong>Set Up an Amazon Advertising Account<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To begin setting up your PPC campaign on Amazon, you need access to the Amazon Ads platform.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Steps\"><\/span>Steps:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Log in<\/strong> to your <strong>Seller Central<\/strong> or <strong>Amazon Vendor Central<\/strong> account.<\/li>\n<li><strong>Navigate to Advertising<\/strong>: In the Seller Central dashboard, go to the &#8220;Advertising&#8221; tab, and then select <strong>Campaign Manager<\/strong> to create your first campaign.<\/li>\n<li>If you&#8217;re using Amazon DSP or Sponsored Brands, you may need a <strong>registered brand<\/strong> on Amazon via Amazon\u2019s Brand Registry.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"3_Define_Your_Campaign_Objective\"><\/span>3. <strong>Define Your Campaign Objective<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before diving into the technical setup, clarify what you want to achieve with your PPC campaign. Common objectives include:<\/p>\n<ul>\n<li><strong>Increasing product sales<\/strong>.<\/li>\n<li><strong>Boosting brand awareness<\/strong>.<\/li>\n<li><strong>Driving traffic to a specific product or group of products<\/strong>.<\/li>\n<li><strong>Promoting seasonal or time-sensitive offers<\/strong>.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Create_a_New_Campaign\"><\/span>4. <strong>Create a New Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once in the <strong>Campaign Manager<\/strong>:<\/p>\n<ol>\n<li><strong>Select the Campaign Type<\/strong>: Depending on your goals, choose either <strong>Sponsored Products<\/strong>, <strong>Sponsored Brands<\/strong>, or <strong>Sponsored Display<\/strong>. For this example, we\u2019ll focus on <strong>Sponsored Products<\/strong> since they are the most commonly used PPC campaign type.<\/li>\n<li><strong>Set Campaign Name and Budget<\/strong>:\n<ul>\n<li><strong>Campaign Name<\/strong>: Choose a descriptive campaign name that helps you easily identify it later. You may want to include the product name or a specific promotion in the title.<\/li>\n<li><strong>Daily Budget<\/strong>: Set a budget that you\u2019re comfortable spending each day. Amazon will not exceed this amount, but if your campaign performs well, you may want to increase the budget later.<\/li>\n<li><strong>Campaign Duration<\/strong>: Set a start and end date or choose <strong>no end date<\/strong> if you want the campaign to run indefinitely.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"5_Select_Targeting_Options\"><\/span>5. <strong>Select Targeting Options<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Amazon offers two types of targeting for Sponsored Products campaigns:<\/p>\n<ol>\n<li><strong>Automatic Targeting<\/strong>: Amazon\u2019s algorithm automatically chooses relevant keywords and matches your ads to customer search queries based on your product listing. This is a great option for beginners because it requires minimal setup and leverages Amazon\u2019s extensive data.<\/li>\n<li><strong>Manual Targeting<\/strong>: You select the keywords you want to bid on, giving you greater control over which searches your ads appear for. Manual targeting is ideal for more advanced advertisers or those with a solid understanding of their target audience\u2019s search behavior.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Keyword_Match_Types_for_Manual_Targeting\"><\/span>Keyword Match Types (for Manual Targeting):<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>When choosing keywords for a manual targeting campaign, you\u2019ll also select the match type:<\/p>\n<ol>\n<li><strong>Broad Match<\/strong>: Your ad will appear for searches that contain variations of your keywords (including synonyms, related terms, or even misspellings). This casts a wide net.<\/li>\n<li><strong>Phrase Match<\/strong>: Your ad will show only for searches that include the exact phrase or a close variation. This offers more control compared to broad match.<\/li>\n<li><strong>Exact Match<\/strong>: Your ad will appear only when the exact keyword is searched, providing the highest level of precision.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"6_Set_Your_Bids\"><\/span>6. <strong>Set Your Bids<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Amazon PPC campaigns operate on a <strong>bidding<\/strong> system. You decide how much you\u2019re willing to pay for each click on your ad (Cost Per Click or CPC). If your bid is higher than your competitors\u2019 bids for the same keyword, your ad is more likely to appear.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Bidding_Strategies\"><\/span>Bidding Strategies:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Dynamic Bids &#8211; Down Only<\/strong>: Amazon will lower your bids in real-time if it determines that a click is less likely to convert into a sale. This option helps conserve your budget.<\/li>\n<li><strong>Dynamic Bids &#8211; Up and Down<\/strong>: Amazon increases or decreases your bids in real-time based on the likelihood of a sale. This option offers more flexibility but can increase spending.<\/li>\n<li><strong>Fixed Bids<\/strong>: Your bid remains constant regardless of Amazon\u2019s algorithm. This gives you full control but may not optimize for conversions as well as the dynamic options.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Suggested_Bids\"><\/span>Suggested Bids:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Amazon often provides <strong>suggested bids<\/strong> based on the competitiveness of the keywords. These suggestions can give you an idea of how much you should bid to be competitive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Organize_Your_Campaign_Structure\"><\/span>7. <strong>Organize Your Campaign Structure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A well-organized campaign structure ensures that your ads are relevant, manageable, and easy to optimize. To do this, group similar products or keywords together in <strong>ad groups<\/strong>.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ad_Group_Structure\"><\/span>Ad Group Structure:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Single Product Ad Groups<\/strong>: Create separate ad groups for each product you want to advertise. This allows for more granular control over the budget and bid settings for each product.<\/li>\n<li><strong>Similar Product Groupings<\/strong>: You can also group similar products (e.g., different sizes or colors of the same product) into a single ad group.<\/li>\n<\/ol>\n<p>Each ad group can have its own targeting, bids, and ads, giving you the flexibility to optimize performance across different product lines.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Create_Your_Ads\"><\/span>8. <strong>Create Your Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now it\u2019s time to create the actual ad content. Amazon will use your product listing (title, image, price, and reviews) to generate Sponsored Product ads, so ensure that your listing is optimized.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Optimize_Your_Product_Listing\"><\/span>Optimize Your Product Listing:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Title<\/strong>: Include relevant keywords in your product title without making it too long or spammy.<\/li>\n<li><strong>Images<\/strong>: Use high-quality images that clearly show the product. Ads with better images tend to have higher click-through rates (CTR).<\/li>\n<li><strong>Bullet Points<\/strong>: Make sure your product description and bullet points are clear, concise, and focused on the benefits of your product.<\/li>\n<li><strong>Reviews and Ratings<\/strong>: Products with better reviews and ratings often perform better in PPC campaigns. Encourage your customers to leave positive feedback.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"9_Launch_and_Monitor_Your_Campaign\"><\/span>9. <strong>Launch and Monitor Your Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once everything is set up, launch your campaign. Amazon will begin displaying your ads to potential customers based on your targeting and bids.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Monitoring_Campaign_Performance\"><\/span>Monitoring Campaign Performance:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Impressions<\/strong>: The number of times your ad has been seen.<\/li>\n<li><strong>Clicks<\/strong>: How many people clicked on your ad.<\/li>\n<li><strong>CTR (Click-Through Rate)<\/strong>: The percentage of people who clicked on your ad after seeing it. A higher CTR indicates that your ad is relevant to customers.<\/li>\n<li><strong>ACoS (Advertising Cost of Sales)<\/strong>: This metric tells you how much you\u2019re spending on advertising to generate a sale. A low ACoS means your campaign is efficient.<\/li>\n<li><strong>Conversion Rate<\/strong>: The percentage of clicks that resulted in a sale. A higher conversion rate suggests that your product and ad are appealing to customers.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"10_Optimize_and_Scale_Your_Campaign\"><\/span>10. <strong>Optimize and Scale Your Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once your campaign has been running for a while, it\u2019s important to <strong>analyze performance data<\/strong> and make adjustments to improve results.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Optimization_Tips\"><\/span>Optimization Tips:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Pause Non-Performing Keywords<\/strong>: If certain keywords are generating clicks but not conversions, consider pausing them to save budget.<\/li>\n<li><strong>Increase Bids on High-Performing Keywords<\/strong>: If a particular keyword is driving a lot of sales, increase your bid to ensure your ad ranks higher and gets more impressions.<\/li>\n<li><strong>Test Different Ad Creatives<\/strong>: For Sponsored Brands, experiment with different headlines, product selections, and images to see what resonates best with your audience.<\/li>\n<li><strong>Expand Keyword Lists<\/strong>: Regularly review search term reports to find new keywords that customers are using to find your products. Add these keywords to your campaigns to capture more traffic.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Scaling_Your_Campaign\"><\/span>Scaling Your Campaign:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Once you have a well-optimized campaign, consider scaling it by increasing your daily budget or expanding to other ad types, such as Sponsored Brands or Sponsored Display. You can also experiment with additional targeting options like product targeting or audience retargeting to further expand your reach.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setting up PPC campaigns on <strong>Amazon Ads<\/strong> involves careful planning, keyword research, ad creation, and constant optimization. By following these steps and continuously monitoring performance, small businesses and large brands alike can achieve increased sales and improved visibility on Amazon. Leveraging tools like <strong>automatic targeting<\/strong> for beginners or more advanced strategies like <strong>manual targeting<\/strong> for experienced advertisers ensures that your Amazon Ads campaigns are both effective and scalable over time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting up PPC (Pay-Per-Click) campaigns in Amazon Ads is a crucial strategy for sellers and brands looking to drive traffic, increase sales, and improve product&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-9983","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to set up PPC campaigns in Amazon Ads - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/01\/how-to-set-up-ppc-campaigns-in-amazon-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to set up PPC campaigns in Amazon Ads - Lite14 Tools &amp; 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