{"id":995,"date":"2021-11-01T13:55:45","date_gmt":"2021-11-01T13:55:45","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=995"},"modified":"2022-06-17T09:35:57","modified_gmt":"2022-06-17T09:35:57","slug":"how-do-i-create-a-winning-holiday-marketing-plan","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/11\/01\/how-do-i-create-a-winning-holiday-marketing-plan\/","title":{"rendered":"How do I Create a Winning Holiday Marketing Plan"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/th.bing.com\/th\/id\/OIP.gyAYGrV1V8o8rcO0XfnwiAHaD5?pid=ImgDet&amp;rs=1\" alt=\"See the source image\" width=\"643\" height=\"338\" \/><\/p>\n<p>To help you plan your campaign this year, let&#8217;s first look at some of the holiday season&#8217;s opportunities and insights.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/01\/how-do-i-create-a-winning-holiday-marketing-plan\/#Why_do_you_need_a_holiday_marketing_strategy\" >Why do you need a holiday marketing strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/01\/how-do-i-create-a-winning-holiday-marketing-plan\/#_Holiday_marketing_trends_to_consider\" >\u00a0Holiday marketing trends to consider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/01\/how-do-i-create-a-winning-holiday-marketing-plan\/#1_Mobile_ecommerce\" >1. Mobile ecommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/01\/how-do-i-create-a-winning-holiday-marketing-plan\/#2_Beyond_Black_Friday\" >2. Beyond Black Friday<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/01\/how-do-i-create-a-winning-holiday-marketing-plan\/#3_Remember_free_shipping\" >3. Remember free shipping!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/01\/how-do-i-create-a-winning-holiday-marketing-plan\/#4_Sustainability\" >4. Sustainability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/01\/how-do-i-create-a-winning-holiday-marketing-plan\/#6_Steps_to_Holiday_Marketing_Success\" >6 Steps to Holiday Marketing Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/01\/how-do-i-create-a-winning-holiday-marketing-plan\/#1_Examine_previous_campaigns\" >1: Examine previous campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/01\/how-do-i-create-a-winning-holiday-marketing-plan\/#2_Set_goals\" >2: Set goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/01\/how-do-i-create-a-winning-holiday-marketing-plan\/#3_Decide_on_your_platform_or_channels\" >3: Decide on your platform or channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/01\/how-do-i-create-a-winning-holiday-marketing-plan\/#5_Segment_your_audience\" >5: Segment your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/01\/how-do-i-create-a-winning-holiday-marketing-plan\/#6_Develop_your_messaging_and_content\" >6: Develop your messaging and content<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Why_do_you_need_a_holiday_marketing_strategy\"><\/span>Why do you need a holiday marketing strategy?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Holiday marketing can benefit any business, regardless of product, industry, or target market.<\/p>\n<p>Christmas and end-of-year campaigns are examples of holiday marketing. It usually involves promoting seasonal offers to maximize revenue.<\/p>\n<p>As stated above, holiday marketing campaigns aim to capitalize on shoppers looking to make seasonal purchases.<\/p>\n<p>Holiday marketing can boost sales for several reasons:<\/p>\n<ul>\n<li>Increased demand and purchase intent. Holiday shoppers are more likely to buy, making your job as a marketer easier.<\/li>\n<li>Relationship marketing: the end-of-year period is ideal for relationship marketing. For example, thank your loyal customers for their support over the past year with a free gift or special discount.<\/li>\n<li>Holidays boost your mood. Using holiday marketing campaigns to evoke festive feelings in your customers is a powerful sales strategy.<\/li>\n<li>Humanizing your brand: Spreading holiday cheer to customers makes marketing feel more personal, which builds trust and loyal fans.<\/li>\n<li>Campaigns expire. Holidays create a sense of urgency that encourages customers to buy.<\/li>\n<li>Getting new customers: Holiday campaigns can raise brand awareness and attract customers who might not otherwise be interested in your business.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"_Holiday_marketing_trends_to_consider\"><\/span>\u00a0Holiday marketing trends to consider<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A successful holiday marketing strategy relies on current market data. Design, messaging, and intent are also vital. A look at consumer and ecommerce trends is always a good idea when this period is so crucial for sales and revenue. Here are a few to start:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Mobile_ecommerce\"><\/span>1. Mobile ecommerce<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>By 2021, nearly 73 percent of ecommerce sales will be made on mobile devices. Given this statistic, your holiday marketing campaign must be mobile friendly. The holiday season is a time crunch for everyone. Having responsive campaigns and websites should be a priority.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Beyond_Black_Friday\"><\/span>2. Beyond Black Friday<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Clearly, Black Friday is still a big deal for marketers. However, with the rise of Cyber Monday, neither should be your sole focus. Offer a variety of deals for the five days following Thanksgiving to keep consumers engaged and excited.<\/p>\n<p>Here&#8217;s where a solid holiday marketing strategy comes in. Preparing for campaign after campaign is difficult.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Remember_free_shipping\"><\/span>3. Remember free shipping!<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Finally, don&#8217;t underestimate the power of free shipping. In a 2019 Deloitte survey, consumers said free shipping was second only to price discounts when asked which holiday promotional offers they liked best.<\/p>\n<p>Consider a time-limited free shipping sale to create urgency. Just make sure your delivery times are clearly communicated to avoid unhappy customers.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Sustainability\"><\/span>4. Sustainability<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>According to the Capgemini Research Institute, in 2021, 80% of consumers will base their purchases on sustainability. But sustainability is a long-term project that cannot\/should not be made up for a seasonal campaign.<\/p>\n<p>Instead, use this opportunity to highlight your brand&#8217;s sustainability achievements. It will increase sales and make customers more likely to choose your company over another.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Steps_to_Holiday_Marketing_Success\"><\/span>6 Steps to Holiday Marketing Success<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Now that you know what and why, it&#8217;s time to plan, design, and execute your holiday marketing strategy.<\/p>\n<p>But first, you&#8217;ll need a marketing platform that can engage holiday shoppers.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Examine_previous_campaigns\"><\/span>1: Examine previous campaigns<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>While 2020 was not the most average year, it is still important to look backwards for your business.<\/p>\n<p>Examine the period&#8217;s traffic and sales peaks to help plan your campaign&#8217;s timeline. You can also see which channels drew the most traffic and conversions.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Set_goals\"><\/span>2: Set goals<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>After digging into your existing data, you&#8217;ll need to determine your campaign&#8217;s goals. Examining your past performance will help you set realistic goals.<\/p>\n<p>Of course, your goals will be to maximize holiday sales. But this doesn&#8217;t have to be the only goal. As you can see, holiday marketing can help your company build customer relationships and raise brand awareness.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Decide_on_your_platform_or_channels\"><\/span>3: Decide on your platform or channels<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Holiday marketing is most effective when integrated across channels.<\/p>\n<p>Holiday email marketing is especially effective for targeting customers who have expressed interest in your brand. With SMS marketing, you can quickly engage customers, for example with a time-sensitive offer. Conversely, social media channels allow you to reach a larger audience.<\/p>\n<p>Also, consider paid marketing like Facebook ads to increase visibility and cut through the clutter.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Segment_your_audience\"><\/span>5: Segment your audience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>With rising ecommerce competition, your campaign must stand out. Contact segmentation is one way to get subscribers&#8217; attention.<\/p>\n<p>Among the factors to consider when segmenting subscribers for your holiday campaign are their current engagement and previous purchase preferences.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Develop_your_messaging_and_content\"><\/span>6: Develop your messaging and content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Now comes the fun part \u2013 creating your campaign&#8217;s messaging and content. Build content around your timeline and chosen channels, and tailor messaging to different customer segments and campaign stages.<\/p>\n<p>Create a central landing page for all information related to your seasonal offers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To help you plan your campaign this year, let&#8217;s first look at some of the holiday season&#8217;s opportunities and insights. Why do you need a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,18,22,24,1],"tags":[],"class_list":["post-995","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-facebook-marketing","category-mobile-marketing","category-social-media-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do I Create a Winning Holiday Marketing Plan - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"How do I Create a Winning Holiday Marketing Plan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/01\/how-do-i-create-a-winning-holiday-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do I Create a Winning Holiday Marketing Plan - Lite14 Tools &amp; 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