{"id":977,"date":"2021-10-25T11:26:30","date_gmt":"2021-10-25T11:26:30","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=977"},"modified":"2022-06-17T04:58:30","modified_gmt":"2022-06-17T04:58:30","slug":"the-purpose-of-email-validation-tool","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/10\/25\/the-purpose-of-email-validation-tool\/","title":{"rendered":"The Purpose of Email Validation Tool"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.techprevue.com\/wp-content\/uploads\/2017\/10\/email-validation-tool-system-1024x712.jpg\" alt=\"See the source image\" \/><\/p>\n<p>Every marketing campaign needs an email validation tool. The key to effective email marketing is email deliverability.<\/p>\n<p>Sending messages to invalid email addresses repeatedly is the fastest way to lose deliverability.<\/p>\n<p>Even if you start with a clean and high-quality mailing list, we strongly advise you to validate email addresses periodically, as some emails may become obsolete after 3-6 months.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/25\/the-purpose-of-email-validation-tool\/#Who_needs_email_verification\" >Who needs email verification?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/25\/the-purpose-of-email-validation-tool\/#Email_Verification_Tool_Types\" >Email Verification Tool Types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/25\/the-purpose-of-email-validation-tool\/#1_Automated_Verification_Tools\" >1. Automated Verification Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/25\/the-purpose-of-email-validation-tool\/#2_Real-time_Verification\" >2. Real-time Verification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/25\/the-purpose-of-email-validation-tool\/#3_Bulk_Verification_Tools\" >3. Bulk Verification Tools<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Who_needs_email_verification\"><\/span>Who needs email verification?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Invalid emails increase bounce rates, complaints, and ultimately harm your reputation. Your list may be of poor quality if obtained illegally or become obsolete after months of inactivity. So all email lists need regular cleaning.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Email_Verification_Tool_Types\"><\/span>Email Verification Tool Types<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>To remove suspicious or non-working emails that may harm your deliverability. The differences between tools are in the ease of use, validation performed, accuracy and reliability, assistance, and lastly, price. Let&#8217;s look at the three main email verification tools:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Automated_Verification_Tools\"><\/span>1. Automated Verification Tools<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>B2B mailing lists usually deteriorate slowly. Based on your settings, automated email verification tools check your database and alert you if your lists need cleaning.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Real-time_Verification\"><\/span>2. Real-time Verification<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Real-time email verification tools allow you to inspect and delete emails as they arrive. Using a CAPTCHA with double opt-in has the same result \u2013 you keep sending messages to at least one invalid email address. A real-time tool will also detect incorrect email input.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Bulk_Verification_Tools\"><\/span>3. Bulk Verification Tools<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Upload an email list to find out which emails are working, invalid, and dangerous. Several tools require a.csv file, but most marketing automation systems handle this task automatically. Bulk email verification tools work well if you have an old or stolen list. However, sending massive amounts of emails at the same time will continue to harm your deliverability. Consider slowing mass sending if you suspect your list&#8217;s quality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every marketing campaign needs an email validation tool. The key to effective email marketing is email deliverability. Sending messages to invalid email addresses repeatedly is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,1],"tags":[],"class_list":["post-977","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Purpose of Email Validation Tool - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Every marketing campaign needs an email validation tool. The key to effective email marketing is email deliverability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/25\/the-purpose-of-email-validation-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Purpose of Email Validation Tool - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Every marketing campaign needs an email validation tool. 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