{"id":975,"date":"2021-10-22T06:39:42","date_gmt":"2021-10-22T06:39:42","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=975"},"modified":"2021-10-22T06:39:42","modified_gmt":"2021-10-22T06:39:42","slug":"how-does-an-email-scrubbing-service-assist-you-in-creating-an-effective-campaign","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/10\/22\/how-does-an-email-scrubbing-service-assist-you-in-creating-an-effective-campaign\/","title":{"rendered":"How Does an Email Scrubbing Service Assist You in Creating an Effective Campaign?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/capitalcampaignmasters.com\/wpsys\/wp-content\/uploads\/2020\/06\/emailing-donors-schedule-campaign-solicitations.jpg\" alt=\"See the source image\" \/><\/p>\n<p>Maintaining an active mailing list requires an email scrubbing service. Let&#8217;s dig deeper into each of the benefits of email scrubbing.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/22\/how-does-an-email-scrubbing-service-assist-you-in-creating-an-effective-campaign\/#1_High_Delivery_Rate\" >1. High Delivery Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/22\/how-does-an-email-scrubbing-service-assist-you-in-creating-an-effective-campaign\/#2_Higher_Open_Rates_and_Click-throughs\" >2. Higher Open Rates and Click-throughs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/22\/how-does-an-email-scrubbing-service-assist-you-in-creating-an-effective-campaign\/#3_Low_Bounce_Rate\" >3. Low Bounce Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/22\/how-does-an-email-scrubbing-service-assist-you-in-creating-an-effective-campaign\/#How_Frequently_Should_Your_Email_List_Be_Scrubbed\" >How Frequently Should Your Email List Be Scrubbed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/22\/how-does-an-email-scrubbing-service-assist-you-in-creating-an-effective-campaign\/#1_When_Spam_complaints_have_increased\" >1. When Spam complaints have increased<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/22\/how-does-an-email-scrubbing-service-assist-you-in-creating-an-effective-campaign\/#2_Click-through_and_open_rates_drop\" >2. Click-through and open rates drop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/22\/how-does-an-email-scrubbing-service-assist-you-in-creating-an-effective-campaign\/#3_More_Unsubscribed_Users\" >3. More Unsubscribed Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/22\/how-does-an-email-scrubbing-service-assist-you-in-creating-an-effective-campaign\/#How_to_Clean_Up_Your_Email_List\" >How to Clean Up Your Email List<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"1_High_Delivery_Rate\"><\/span>1. High Delivery Rate<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Deliverability is harmed by bounced or spammed emails. Inactive subscribers can make it difficult to reach their inboxes. Identifying and removing these addresses will improve email deliverability.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Higher_Open_Rates_and_Click-throughs\"><\/span>2. Higher Open Rates and Click-throughs<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You may wonder why your open and click-through rates are declining. Inactive subscribers on your list affect these metrics.<\/p>\n<p>Open rate measures how many emails a recipient has opened. The click-through rate shows the number of clicks received by a campaign. After cleaning your list, you can only contact interested parties. Your metrics will improve.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Low_Bounce_Rate\"><\/span>3. Low Bounce Rate<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Emails can bounce due to technical issues or address changes. You can never send campaigns because their servers will always reject them. Bounces will hurt campaign performance. So remove them from your list.<\/p>\n<p>Knowing the benefits of cleaning the list, you should determine the best time to do so.<\/p>\n<h4 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"How_Frequently_Should_Your_Email_List_Be_Scrubbed\"><\/span>How Frequently Should Your Email List Be Scrubbed?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you see several red flags, clean up your mailing list.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_When_Spam_complaints_have_increased\"><\/span>1. When Spam complaints have increased<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Track spam complaints in your campaign stats. If you get more complaints, you may be sending irrelevant emails, having involuntary subscriptions, spamming, or setting unrealistic expectations. Cleaning your mailing list on a regular basis can help.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Click-through_and_open_rates_drop\"><\/span>2. Click-through and open rates drop<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If your open rates are below 15%, you should consider email scrubbing. Similarly, your open rate indicates how many subscribers clicked on an email link. A low rate indicates a poor mailing list, so work on improving it. Always monitor these rates as a decline can harm your reputation.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_More_Unsubscribed_Users\"><\/span>3. More Unsubscribed Users<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Unsubscribes indicate inappropriate or spammy content, untailored emails, or too many emails. Their reputation affects your email metrics.<\/p>\n<p>A rise in spam complaints, unsubscribes, or a decline in open and click rates will negatively impact deliverability and reputation.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Clean_Up_Your_Email_List\"><\/span>How to Clean Up Your Email List<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>Recognize inactive users<\/li>\n<li>Sort inactive contacts<\/li>\n<li>Check your email list<\/li>\n<li>Reactivate inactive users<\/li>\n<li>Unsubscribe inactives<\/li>\n<\/ol>\n<p>While an email campaign with great offers is fine, some subscribers will lose interest. Some may leave because your products don&#8217;t meet their needs or they only signed up for a discount. To avoid emails ending up in the spam folder, best practices such as email scrubbing are required.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintaining an active mailing list requires an email scrubbing service. Let&#8217;s dig deeper into each of the benefits of email scrubbing. 1. High Delivery Rate&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-975","post","type-post","status-publish","format-standard","hentry","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Does an Email Scrubbing Service Assist You in Creating an Effective Campaign? - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"How Does an Email Scrubbing Service Assist You in Creating an Effective Campaign?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/22\/how-does-an-email-scrubbing-service-assist-you-in-creating-an-effective-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Does an Email Scrubbing Service Assist You in Creating an Effective Campaign? 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